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Promoting Clothing Line Offline

by KabirC
14 replies
I currently own a sports related clothing line along with my offline marketing business. I was wondering, what kind of ways can I help promote the line offline? Most of the clothes pertain to baseball and we also have some team specific shirts of the SF Giants, got a few guys on the team that will be promoting me online but what ways can I promote offline? Like at the stadium, what can I do? Was thinking maybe drop cards?
#clothing #line #offline #promoting
  • Profile picture of the author wesb
    Have you thought about trade shows? They are a good way of getting your product out there. Good luck.
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  • Profile picture of the author redlegrich
    Can you work with some of the outside vendors. I know here in Seattle, and at a lot of other stadium venues there is an active market outside of the ballpark. Some of those vendors might be willing to promote your products as a reseller. Drop cards and hiring folks to pass out coupons or whatever inside might work too.
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    • Profile picture of the author KabirC
      Originally Posted by redlegrich View Post

      Can you work with some of the outside vendors. I know here in Seattle, and at a lot of other stadium venues there is an active market outside of the ballpark. Some of those vendors might be willing to promote your products as a reseller. Drop cards and hiring folks to pass out coupons or whatever inside might work too.
      That's what I am thinking of doing, was talking to the owner of a Seattle brand called SEA 206 and he was telling me how they set up at a few venues and it works quite well. Problem with some of the outside vendors is that they charge a lot less than we do for a shirt and do not have near the quality of designs, I think we might go the coupon route and give anyone who uses it like 10% off.
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  • Profile picture of the author ezplr
    Go check out tradeshows you can meet other clothing line owners, and this will help get your brand known.
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    • Profile picture of the author KabirC
      Originally Posted by ezplr View Post

      Go check out tradeshows you can meet other clothing line owners, and this will help get your brand known.
      I will go to tradeshows but right now looking for more guerrilla marketing strategies.
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  • Profile picture of the author zoobie
    Are you doing retail or wholesale?
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    • Profile picture of the author KabirC
      Originally Posted by zoobie View Post

      Are you doing retail or wholesale?
      Right now just an online storefront, but planning on moving into wholesaling in the next 2 weeks as well.
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  • Profile picture of the author weheartcontent
    Dropcards is a brilliant idea in my opinion. This person does dropcard marketing pretty excellently: http://www.warriorforum.com/offline-...rop-cards.html

    I'm not sure if its legal putting posters up on the streets and such? if it is, that is a low-cost way of getting your brand out there.
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    • Profile picture of the author KabirC
      Originally Posted by weheartcontent View Post

      Dropcards is a brilliant idea in my opinion. This person does dropcard marketing pretty excellently: http://www.warriorforum.com/offline-...rop-cards.html

      I'm not sure if its legal putting posters up on the streets and such? if it is, that is a low-cost way of getting your brand out there.
      That's where I got the idea from, just got business cards printed up for a specific shirt. Will go ahead and hand them out at Giants (SJ and SF) games, comes with an offer of 20% off on the card.
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  • Profile picture of the author Avalonesa
    Just give your clothes to semi-famous people.
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    Read the rules -- no affiliate links allowed in posts or sigs.

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    • Profile picture of the author KabirC
      Originally Posted by Avalonesa View Post

      Just give your clothes to semi-famous people.
      Already have it in the hands of some big sports celebrities right now, including Pablo Sandoval, Nyjer Morgan, Gio Gonzalez and a bunch of other guys.
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    • Profile picture of the author sultantamara
      Originally Posted by Avalonesa View Post

      Just give your clothes to semi-famous people.
      agree....

      and also ask them to give positive comments about your product / testimony
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      • Profile picture of the author KabirC
        Originally Posted by sultantamara View Post

        agree....

        and also ask them to give positive comments about your product / testimony
        Already doing it, they post up pictures on FB/Twitter with them wearing the shirts.
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  • Profile picture of the author alinfranglin
    Originally Posted by KabirC View Post

    I currently own a sports related clothing line along with my offline marketing business. I was wondering, what kind of ways can I help promote the line offline? Most of the clothes pertain to baseball and we also have some team specific shirts of the SF Giants, got a few guys on the team that will be promoting me online but what ways can I promote offline? Like at the stadium, what can I do? Was thinking maybe drop cards?

    You are doing a good business and your product is also very nice and to promote it on website or to do marketing of it you can do affiliate marketing as well as you can also give banner advertise on different game sites and sports site which will give you good business.
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    buoni sconti sarenza
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