How Offline Marketing compares to being out of work....Please add and critic
Please add....
I want to quit my job and needed some motivation after a night of dropping off sales letters in the mail boxes of local business (no answer from any yet, but it was a test run). Have to follow up with them tomorrow....
I'll get to the point.....In theory, all of us reaching out to small to medium size business owners are applying for a position within their companies. I'm starting to now imagine myself as unemployed at this point and using a tip my mother always told me: you have to treat looking for a job/client as if it was a job in itself (which I was already thinking) and not a hobby. I think a lot of us treat offline as a hobby then a job.
I took some time today too look for some tips for looking for a job that would compare to offline marketing and found a lot of good advice. Some of the things I found and that I'm focusing on for my own business from here on out are:
1. Develop a system of looking for a job/client
2. Sell yourself very well in an interview/presentation. What is it that you can offer that others can't? You have to be able to sell yourself. Keep selling until you get a job/client offer.
3. You need stories that show you're successful. It's a numbers game if you're in sales: What are you numbers? What are your results?
4. Most people get in cycles with going on a couple of presentation/interviews and then they stop. You can't stop. Until you have an offer, you have absolutely nothing.
5. People don't realize that there's no such thing as a hidden job/client market.
6. Finding a job/client is all about catching a potential employer at the right time when they need to hire someone with your skill set.
7. Do whatever it takes. Don't be above anything. Which is a greater pain: Working really hard at a number of different job/clients or not being able to work at all?
8. People need to realize that they really need to go to work and work hard. The world doesn't owe you a living.
9. Looking Online Is Not the Answer. The number of people who find job/clients online is between 2 percent and 5 percent at most.
10. Sixty-nine percent of people only do two things when they go to look for a job/client: People either call their friends or look on the Internet.
11. People have to call every person they know, every contact they have. People have to make a passionate approach. Call friends, neighbors, relatives, previous employers, former colleagues, frat brothers, sorority sisters, friends of friends, or whomever.
12. People confuse activity with productivity. They update their résumé/presentation/sales letter and keep hitting the send button.
13. It's not about just sending out your résumé/presentation/sales letter. It's about talking to people who need to hire. Sending your résumé/presentation/sales letter is a waste of time without picking up the phone and calling people.
14. The average résumé/presentation/sales letter is read in 10 seconds. You need to hit the reader in the mouth. Your résumé/presentation/sales letter needs to show: This is where I worked, how long I worked there, and this is what I produced. Performance needs to be on your résumé/presentation/sales letter.
15. After you send your résumé/presentation/sales letter, you need to pick up the phone, and call and introduce yourself to a supervisor.
16. People think interviewing is a two-way street. It's one way until you get to the altar. Once they decide they want to hire you, and then you can ask what they can do for you.
17. After you have a job/client offer, then you can start qualifying what you want from them. Your job/client is to get an offer. You can decide if you want the job/client or not afterward.
18. Winners do what they have to do and figure out how to make ends meet. You pick up the phone, and you go to work. Sitting there, thinking that you don't want to do that job/client or "I'm too good to do that job/client" isn't going to help.
19. It's a process. If you focus on the process, you don't need to focus on the results. The process is: Have a résumé/presentation/sales letter that sells you, pick up the phone and call an employer with "pain" (someone that needs to hire somebody), create a need for yourself. You need to make a boat load of those calls.
I want to quit my job and needed some motivation after a night of dropping off sales letters in the mail boxes of local business (no answer from any yet, but it was a test run). Have to follow up with them tomorrow....
I'll get to the point.....In theory, all of us reaching out to small to medium size business owners are applying for a position within their companies. I'm starting to now imagine myself as unemployed at this point and using a tip my mother always told me: you have to treat looking for a job/client as if it was a job in itself (which I was already thinking) and not a hobby. I think a lot of us treat offline as a hobby then a job.
I took some time today too look for some tips for looking for a job that would compare to offline marketing and found a lot of good advice. Some of the things I found and that I'm focusing on for my own business from here on out are:
1. Develop a system of looking for a job/client
2. Sell yourself very well in an interview/presentation. What is it that you can offer that others can't? You have to be able to sell yourself. Keep selling until you get a job/client offer.
3. You need stories that show you're successful. It's a numbers game if you're in sales: What are you numbers? What are your results?
4. Most people get in cycles with going on a couple of presentation/interviews and then they stop. You can't stop. Until you have an offer, you have absolutely nothing.
5. People don't realize that there's no such thing as a hidden job/client market.
6. Finding a job/client is all about catching a potential employer at the right time when they need to hire someone with your skill set.
7. Do whatever it takes. Don't be above anything. Which is a greater pain: Working really hard at a number of different job/clients or not being able to work at all?
8. People need to realize that they really need to go to work and work hard. The world doesn't owe you a living.
9. Looking Online Is Not the Answer. The number of people who find job/clients online is between 2 percent and 5 percent at most.
10. Sixty-nine percent of people only do two things when they go to look for a job/client: People either call their friends or look on the Internet.
11. People have to call every person they know, every contact they have. People have to make a passionate approach. Call friends, neighbors, relatives, previous employers, former colleagues, frat brothers, sorority sisters, friends of friends, or whomever.
12. People confuse activity with productivity. They update their résumé/presentation/sales letter and keep hitting the send button.
13. It's not about just sending out your résumé/presentation/sales letter. It's about talking to people who need to hire. Sending your résumé/presentation/sales letter is a waste of time without picking up the phone and calling people.
14. The average résumé/presentation/sales letter is read in 10 seconds. You need to hit the reader in the mouth. Your résumé/presentation/sales letter needs to show: This is where I worked, how long I worked there, and this is what I produced. Performance needs to be on your résumé/presentation/sales letter.
15. After you send your résumé/presentation/sales letter, you need to pick up the phone, and call and introduce yourself to a supervisor.
16. People think interviewing is a two-way street. It's one way until you get to the altar. Once they decide they want to hire you, and then you can ask what they can do for you.
17. After you have a job/client offer, then you can start qualifying what you want from them. Your job/client is to get an offer. You can decide if you want the job/client or not afterward.
18. Winners do what they have to do and figure out how to make ends meet. You pick up the phone, and you go to work. Sitting there, thinking that you don't want to do that job/client or "I'm too good to do that job/client" isn't going to help.
19. It's a process. If you focus on the process, you don't need to focus on the results. The process is: Have a résumé/presentation/sales letter that sells you, pick up the phone and call an employer with "pain" (someone that needs to hire somebody), create a need for yourself. You need to make a boat load of those calls.
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