Direct Marketing A/B Testing

1 replies
Surprised to learn that most direct mail houses don't really A/B at all. This strikes me as strange. Any thoughts?
#a or b #direct #marketing
  • Profile picture of the author John9658
    Banned
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  • Profile picture of the author redcell1
    Care to elaborate on your post anymore?
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    Just here to see the shenanigans.

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