Setting up Mall Kiosk for web services...thoughts?

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Do you think setting up a mall kiosk offering your web design, SEO, Social Media, SMS marketing services would be a GOOD or BAD idea? And WHY?

"Sign up for a PAGE 1 Google ranking and get a FREE website" lol.

I could charge minimum $4k for a custom business website and just 1 per week would put me at $16k per month!
#idea #kiosk #mall #servicesgood #setting #web
  • Profile picture of the author MonteMichaels
    That sounds expensive and very untargeted. The small mall that is in my town costs $3500 a month to rent a small station in the middle of the place. You would be spending your money much better by sending direct mail to businesses.
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  • Profile picture of the author iAmNameLess
    Man... you guys have to learn that you can NOT guarantee positions in Google and it's actually illegal to promise something you can not guarantee.

    As for the kiosk itself. Bad idea... why? Because it's going to cost a lot, in price and in time. Do you have time to sit up there 12 hours a day every day? Can you afford the 3,000+ it's going to cost monthly? Are you going to make any return on the untargeted traffic you get? Probably not. You can spend that on adwords and have at least a 200-300% ROI on the low end. You can spend that on direct mail... and have even better. You can spend that on chamber or bni memberships and do better while spending less. It doesn't make sense to me, don't do it.
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    • Profile picture of the author nonin
      Originally Posted by iAmNameLess View Post

      As for the kiosk itself. Bad idea...
      I would disagree

      Everything is relevant in this world.

      I would say - it can work if business plan is well planned on paper // BUT - you have to be really GOOD as well!

      Look, decent php programmer costs $50-$100 an hour and if you are good - you should target the same price tag for your time.

      And - shopping malls are one of those rare place where it is actually possible to get attention and meet rich clients when they are not protected by they secretaries and other slaves

      But - you can't offer small and cheap projects as every client takes certain time, sometimes up to 2-3 days just to understand what they need.

      gl
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      • Profile picture of the author ebizman
        Originally Posted by nonin View Post

        I would disagree

        Everything is relevant in this world.

        I would say - it can work if business plan is well planned on paper // BUT - you have to be really GOOD as well!

        Look, decent php programmer costs $50-$100 an hour and if you are good - you should target the same price tag for your time.

        And - shopping malls are one of those rare place where it is actually possible to get attention and meet rich clients when they are not protected by they secretaries and other slaves

        But - you can't offer small and cheap projects as every client takes certain time, sometimes up to 2-3 days just to understand what they need.

        gl
        yeah i totally agree... I could charge minimum $4k for a custom business website and just 1 per week would put me at $16k per month!

        Doable?
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        • Profile picture of the author iAmNameLess
          Originally Posted by nonin View Post

          I would disagree

          Everything is relevant in this world.

          I would say - it can work if business plan is well planned on paper // BUT - you have to be really GOOD as well!

          Look, decent php programmer costs $50-$100 an hour and if you are good - you should target the same price tag for your time.

          And - shopping malls are one of those rare place where it is actually possible to get attention and meet rich clients when they are not protected by they secretaries and other slaves

          But - you can't offer small and cheap projects as every client takes certain time, sometimes up to 2-3 days just to understand what they need.

          gl
          Originally Posted by ebizman View Post

          yeah i totally agree... I could charge minimum $4k for a custom business website and just 1 per week would put me at $16k per month!

          Doable?
          I'm still going to say no. Rich businessmen aren't spending their days at the mall, they're working.
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        • Profile picture of the author MonteMichaels
          Originally Posted by ebizman View Post

          yeah i totally agree... I could charge minimum $4k for a custom business website and just 1 per week would put me at $16k per month!

          Doable?
          You are shotgun marketing in a place where the main focus is targeting teenagers and their pocket books. You can't make money off of them when your focus is on businesses and high end websites.

          One other thing I forgot about before was that these malls have agreements with the owners that if they close up shop early in the day, then they get charged extra. That means if you want to go to lunch, meeting, take a sunday off to watch football, you are going to have to have an employee, which means more expense.

          I just dont see the benefit in this plan when you could be visiting businesses or planning out a strategy to reach them.

          Heck you could higher one cold caller at 3500 and it would be much more beneficial, and if they are good they will be loyal at 3500 a month.
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          • Profile picture of the author payperman1000
            Originally Posted by MonteMichaels View Post

            You are shotgun marketing in a place where the main focus is targeting teenagers and their pocket books. You can't make money off of them when your focus is on businesses and high end websites.

            One other thing I forgot about before was that these malls have agreements with the owners that if they close up shop early in the day, then they get charged extra. That means if you want to go to lunch, meeting, take a sunday off to watch football, you are going to have to have an employee, which means more expense.

            I just dont see the benefit in this plan when you could be visiting businesses or planning out a strategy to reach them.

            Heck you could higher one cold caller at 3500 and it would be much more beneficial, and if they are good they will be loyal at 3500 a month.
            It would definitely work with zip submits and other offers in the mall, believe me I'm currently doing something like this minus the kiosk and making decent money at it too ($300-$500+ days)...so I guess anything is worth a try if you think you've got all the details worked out
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            • Profile picture of the author Stranger Danger
              Originally Posted by payperman1000 View Post

              work with zip submits and other offers in the mall, believe me I'm currently doing something like this minus the kiosk and making decent money ($300-$500+ days)
              By yourself?
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        • Profile picture of the author nonin
          Originally Posted by ebizman View Post

          yeah i totally agree... I could charge minimum $4k for a custom business website and just 1 per week would put me at $16k per month!

          Doable?
          .. of course it is doable - and for ecommerces websites (based on Magento) you can charge even more + seo services based on monthly subscriptions.

          the most important is to get clients attention and prove that you help him make more $$
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          • Profile picture of the author MonteMichaels
            Originally Posted by nonin View Post

            .. of course it is doable - and for ecommerces websites (based on Magento) you can charge even more + seo services based on monthly subscriptions.

            the most important is to get clients attention and prove that you help him make more $$
            Yeah, but you are not going to find these website buyers when your stuck watching teens go in and out of the Gap all day.
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            • Profile picture of the author nonin
              Originally Posted by MonteMichaels View Post

              Yeah, but you are not going to find these website buyers when your stuck watching teens go in and out of the Gap all day.
              I'm not talking about teens.. :/

              1) Hire advertising company to work on professional appearance of your kiosk
              2) invest in video advertising (visible from outside only)
              3) keep open doors all the time! (it is very important)
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              • Profile picture of the author iAmNameLess
                Originally Posted by nonin View Post

                I'm not talking about teens.. :/

                1) Hire advertising company to work on professional appearance of your kiosk
                2) invest in video advertising (visible from outside only)
                3) keep open doors all the time! (it is very important)
                I think you're slightly delusional about what it takes for a start up consultancy to work.

                I'm also confused why you think it's smart to NOT go where your target market is.

                For $3,500/mo you can get an office in a business district and use cheap techniques to get in front of your target market.

                It's like advertising an SEO service on the disney channel... Wrong market.
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                • Profile picture of the author Lee M
                  Originally Posted by iAmNameLess View Post

                  I think you're slightly delusional about what it takes for a start up consultancy to work.

                  I'm also confused why you think it's smart to NOT go where your target market is.

                  For $3,500/mo you can get an office in a business district and use cheap techniques to get in front of your target market.

                  It's like advertising an SEO service on the disney channel... Wrong market.
                  Well said! I can't say it any better or more CLEAR than THIS! Read this AGAIN until it sinks in fully. He was KIND to use the word 'delusional.'
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              • Profile picture of the author MonteMichaels
                Originally Posted by nonin View Post

                I'm not talking about teens.. :/

                1) Hire advertising company to work on professional appearance of your kiosk
                2) invest in video advertising (visible from outside only)
                3) keep open doors all the time! (it is very important)
                Of course you are not talking about teens, but that is one of the main target groups of a mall. You're going to end up spending well over 5000 grand a month, once you have an employee to keep it open all of the time.

                On top of that you would hire an advertising company and add all of these unnecessary bells and whistles to it. Just a waste of money altogether. We are talking about putting together an internet marketing agency not a soft pretzel stand.
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  • Profile picture of the author Adwizard
    it's not illegal to guarantee first page ranking... the guarantee just means you will give money-back ...
    well that would be money-back guarantee and is obvious what you meant. I think however with nameless that its a terrible idea. I think if one could always get a 2-300% return from adwords though everyone would be doing it. I do agree with nameless though that your money could and should be used much more effectively elsewhere.


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    • Profile picture of the author iAmNameLess
      Originally Posted by Adwizard View Post

      it's not illegal to guarantee first page ranking... the guarantee just means you will give money-back ...
      False advertisement is illegal, and you can also not be a member of the BBB with those claims. A guarantee isn't always a money back guarantee. Things like that need to be spelled out or it definitely can be considered false advertisement. Even if you give the money back, you have to specify what the guarantee is for, or you can be liable for the time wasted, which will likely cost more than the service itself.


      Originally Posted by Adwizard View Post

      I think if one could always get a 2-300% return from adwords though everyone would be doing it.
      You would think that if one could get business through the internet, everyone would be doing it... but they aren't.

      People fail at adwords because they can't do math, don't understand it, or they have a small sample size. I have never seen ANY industry, any client, for any website or business NOT get 200% ROI from adwords. If I spend $1,000 on adwords, I know that I'm going to make at least $4,000 from it on the very low end. Then again, I'm very good at what I do... that's the difference between offering professional services and taking up a hobby.
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    • Profile picture of the author Joseph Robinson
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      Originally Posted by Adwizard View Post

      it's not illegal to guarantee first page ranking... the guarantee just means you will give money-back ...
      well that would be money-back guarantee and is obvious what you meant.
      It is definitely shady, and may very well be made illegal in the near future. The FTC is getting mighty tired of claims like this being thrown around online.

      As to the mall kiosk idea, I wouldn't try it at all. I can't see how that would be targeted traffic at all. How many serious businessmen do you know that spend their days at the mall? If any, how many do you think go in with the intent to drop 4k on some random persons SEO kiosk?

      No thanks, I'm just going to head to the food court.
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    • Profile picture of the author ebizman
      Originally Posted by Adwizard View Post

      it's not illegal to guarantee first page ranking... the guarantee just means you will give money-back ...
      well that would be money-back guarantee and is obvious what you meant. I think however with nameless that its a terrible idea. I think if one could always get a 2-300% return from adwords though everyone would be doing it. I do agree with nameless though that your money could and should be used much more effectively elsewhere.


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  • Profile picture of the author Rus Sells
    I say go for it if you want teen girls, house wives, and window shoppers as your customers.

    Kiosk is for RETAIL sales items to retail consumers. You'll be VERY lucky if 1 out of 300 people going to the mall is a business owner or even some one who's employed that can make a decision at the kiosk.

    Bad idea, sorry to say.
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  • Profile picture of the author Digital Traffic
    I was in the mall kiosk, seasonal retailing business for 10 plus years.

    I can tell you that there are many different types of businesses that are successful in the malls.

    Real Estate Companies, Accountants and Tax Preparers, Dentists, Chiropractors, Bathroom Re-modelers, Roof Gutter Systems, Satellite and Cable Companies, Insurance Companies, Investment Services, Landscapers, Lasik Eye Surgery, House Cleaning Companies, Sun Tanning Companies, Car Dealers, Rv Dealers, Boat Dealers, Window Washing Companies, Hearing Aid Companies.

    These are just a sample of the different types of companies that have made kiosk advertising a part of their marketing efforts.

    Like anything else in a lease contract, everything is negotiable.

    You can have a month-to-month lease, lease by the day, lease by the weekend, manned Kiosk lease, un-manned Kiosk lease, the list goes on and on, depends on the mall.

    I had one Mall where the rent was only $100 a month, I could man the kiosk or not, my choice, I sold Health Insurance and Medicare Advantage Plans out of it. I worked it 6 to 12 hours a week. I still get phone calls from the pamphlets that were on display at that kiosk and it hasn't been there for three years.

    I have a friend of mine that started his auto insurance business from a kiosk right outside of the secretary of state's office. How's that for targeted niche marketing?

    Can you sell website and SEO services out of a mall, certainly. Will you be successful, depends on your definition of successful.

    You meet all walks of life in a mall, including business owners and/or their wives, any opportunity to get in front of people to fill your sales funnel is in my opinion a good marketing opportunity. It's all about the ROI you receive for the investment of your time, money and effort.

    If I were to go into a mall to sell any service today, I would make sure that I had some type of a referral program in place so people in general would have an incentive to help you sell your services.

    A lot of those teenagers running around the mall have parents that are small business owners, or work at jobs that could use your service.

    Have a huge sign that says make $100 fast, ask me how, or something to that effect, just to start a conversation. You never know which seed you plant will produce a crop, but you have to plant seeds before you can have a crop.

    I wouldn't listen to anybody here who has never been into seasonal retailing or kiosk marketing. Make a few phone calls and find out what the rents are in the malls in your area, if they have any empty kiosks on the floor or in storage, you can usually get 50% or more off of your rent. You just need to ask, and be willing to walk away.

    Also, empty store fronts will fall into this catagory, some of those can be had real cheap.
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    • Profile picture of the author MonteMichaels
      All of these businesses that you mentioned are still geared towards consumers, and could work in a mall. Business websites are not consumer orientated.

      The cost just does not make sense to try it out, when that could be put into much more targeted and proven methods like direct mail and cold calling. If its a problem with picking up the phone, I would rather give 3500 dollars to Tony Robbins for an hour to pick my balls up and start calling.

      As far as offering kids a referral for their parents, you are going to get alot of factory workers, and office personnel's kids that are going to also be asking you how you can make $100. I'd be so frustrated by the end of the day that I would quit on myself.

      And I really doubt that the successful business man is going to take business advice from his teenage daughter. I have a teen girl, I love her to death, but she is boy crazy and thinks the world should revolve around her and whatever whims come up.. She would probably be mad if I did not buy a site to get her hundred buck. I would not be too happy.

      Plant seeds where the soil is good for growing your business. A mall will kill it.

      Originally Posted by Digital Traffic View Post

      I was in the mall kiosk, seasonal retailing business for 10 plus years.

      I can tell you that there are many different types of businesses that are successful in the malls.

      Real Estate Companies, Accountants and Tax Preparers, Dentists, Chiropractors, Bathroom Re-modelers, Roof Gutter Systems, Satellite and Cable Companies, Insurance Companies, Investment Services, Landscapers, Lasik Eye Surgery, House Cleaning Companies, Sun Tanning Companies, Car Dealers, Rv Dealers, Boat Dealers, Window Washing Companies.

      These are just a sample of the different types of companies that have made kiosk advertising a part of their marketing efforts.

      Like anything else in a lease contract, everything is negotiable.

      You can have a month-to-month lease, lease by the day, lease by the weekend, manned Kiosk lease, un-manned Kiosk lease, the list goes on and on, depends on the mall.

      I had one Mall where the rent was only $100 a month, I could man the kiosk or not, my choice, I sold Health Insurance and Medicare Advantage Plans out of it. I worked it 6 to 12 hours a week. I still get phone calls from the pamphlets that were on display at that kiosk and it hasn't been there for three years.

      I have a friend of mine that started his auto insurance business from a kiosk right outside of the secretary of state's office. How's that for targeted niche marketing?

      Can you sell website and SEO services out of a mall, certainly. Will you be successful, depends on your definition of successful.

      You meet all walks of life in a mall, including business owners and/or their wives, any opportunity to get in front of people to fill your sales funnel is in my opinion a good marketing opportunity. It's all about the ROI you receive for the investment of your time, money and effort.

      If I were to go into a mall to sell any service today, I would make sure that I had some type of a referral program in place so people in general would have an incentive to help you sell your services.

      A lot of those teenagers running around the mall have parents that are small business owners, or work at jobs that could use your service.

      Have a huge sign that says make $100 fast, ask me how, or something to that effect, just to start a conversation. You never know which seed you plant will produce a crop, but you have to plant seeds before you can have a crop.

      I wouldn't listen to anybody here who has never been into seasonal retailing or kiosk marketing. Make a few phone calls and find out what the rents are in the malls in your area, if they have any empty kiosks on the floor or in storage, you can usually get 50% or more off of your rent. You just need to ask, and be willing to walk away.

      Also, empty store fronts will fall into this catagory, some of those can be had real cheap.
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      • Profile picture of the author Digital Traffic
        What is the difference between having your web/SEO business in a free standing office or a mall location?

        The difference is the mall location is guaranteed to have foot traffic, where as, the free standing location has to beg to get people in the door.

        The industries that I mentioned were just an example of the creative uses that people have used over the years to take advantage of the natural foot traffic of a mall. When most of those businesses first tried kiosk marketing everybody thought they were crazy and would fail.

        I remember when the tax return people first came into the mall, people said, "Who would ever go to a mall to get their taxes done?" Or "Who would ever think to look for a new home in the mall?"

        Small business owners never frequent a mall?

        I have 1000's of hours in malls that tell me different. Beside cold calling, there isn't a better place in the world to get in front of people and start a conversation on a daily basis.

        We use to wholesale everything we sold in our stores to other businesses, where do you think those customers came from? They all came right from our retail mall locations. The wholesale business grew to the point where we needed a 5500 sqft warehouse to operate it. We had more than 250 accounts in many different niches.

        The OP asked for advice about marketing in a mall, should he take that advice from somebody who is guessing what it would be like, or somebody who has 1000's of hours in the trenches doing so?






        Originally Posted by MonteMichaels View Post

        All of these businesses that you mentioned are still geared towards consumers, and could work in a mall. Business websites are not consumer orientated.

        The cost just does not make sense to try it out, when that could be put into much more targeted and proven methods like direct mail and cold calling. If its a problem with picking up the phone, I would rather give 3500 dollars to Tony Robbins for an hour to pick my balls up and start calling.

        As far as offering kids a referral for their parents, you are going to get alot of factory workers, and office personnel's kids that are going to also be asking you how you can make $100. I'd be so frustrated by the end of the day that I would quit on myself.

        And I really doubt that the successful business man is going to take business advice from his teenage daughter. I have a teen girl, I love her to death, but she is boy crazy and thinks the world should revolve around her and whatever whims come up.. She would probably be mad if I did not buy a site to get her hundred buck. I would not be too happy.

        Plant seeds where the soil is good for growing your business. A mall will kill it.
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  • Profile picture of the author bhuff85
    Personally, I always walk past kiosks at nearly every opportunity. Nearly all of them (at least in the malls we have around here) typically have some teenage kid desperately trying to flag down people to sell them something they don't need. All of the others are slanging cheap wholesale items (i.e. cell phone accessories, off-brand sunglasses, etc).

    Am I saying that this won't work? No, because technically anything is possible, but I think there are better ways you can use your money. I don't see many business owners strolling up to your kiosk on a weekend when they are busy shopping with their families to pony up $4k for a website.

    Let's be honest - $4k isn't exactly a "drop in the bucket" for a majority of local small business owners, either (not ALL of them, but definitely a considerable number). If you're looking to target high-end businesses that have that kind of money to spend on a website, a kiosk in the mall is the last thing I would consider.
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  • Profile picture of the author Stranger Danger
    There are MUCH better ways to run your campaigns. More targeted ways, with more volume (and) that take up less time and resources.

    Even if you don't use a kiosk and hire someone on craigslist to hand out fliers at an airport, business district, chamber meeting, golf club, wherever...there is only so much exposure that you're going to get out of that, not to mention, your campaigns aren't going to be nearly as targeted as other methods.
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  • Profile picture of the author bob ross
    I've done kiosks twice, with sweepstakes entries for my remodeling company and all I ever got over 6 months of it were credit rejects, people putting their friends or enemies on the cards, and 'funny' notes.
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  • Profile picture of the author nonin
    it is all about the proper marketing!

    are malls for teens? hell no!!

    1 adult will spend 10x more than a sh!?y teen (sorry)

    all you need is just 2 or 1 client a week.
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  • Profile picture of the author Adwizard
    iamnameless... I want to get back to the adwords comment. I want to know if you guarantee results to your clients for that since your an expert that turns 1k into 4k I think you said? Also, how much do you charge to quadruple money like that? Final question is when can I start giving you all of mine?

    With that kind of return we could all be millionaires in no time. I don't know much about adwords but I am quite a mathematician.

    I do think the mall would be a bad idea but I don't suggest I know anything about that either.


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    • Profile picture of the author ShayB
      A few things to think about:
      • You'll need to sign a contract for a minimum amount of time. 3 months, 6 months, a year, etc.
      • You'll be penalized if your kiosk isn't manned from open to close, 7 days a week. Do you really want to be stuck there for 10+ hours a day? Every day?
      • Is it really going to be a place conducive to business? Is a noisy, busy mall a place to meet with clients? (Remember - you can't leave your kiosk unmanned.) Are you going to get a biz owner to sign on the dotted line with spouse and/or kids not wanting Mom/Dad to "do business while the family is out" and to "hurry up?"

      Not saying don't do it, but why not test things first?

      Put out a few lead generation boxes at some of the mall locations. Offer a free consultation or whatever if they fill out the form.

      See if that small effort works at all before shelling out big bucks on a kiosk.

      JMHO and YMMV
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    • Profile picture of the author iAmNameLess
      Originally Posted by Adwizard View Post

      iamnameless... I want to get back to the adwords comment. I want to know if you guarantee results to your clients for that since your an expert that turns 1k into 4k I think you said? Also, how much do you charge to quadruple money like that? Final question is when can I start giving you all of mine?

      With that kind of return we could all be millionaires in no time. I don't know much about adwords but I am quite a mathematician.

      I do think the mall would be a bad idea but I don't suggest I know anything about that either.


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      I don't guarantee results, but after a 1,000 click testing period, it's pretty easy to see what works for a site. A lot of people give up far before that point.

      My PPC clients, are also SEO and Website clients and I host their websites. I don't offer it without building their website because most people don't know how to make a website convert. It is absolutely mandatory that I build their website if they want me and my team to manage their ppc. How much I charge depends on their monthly budget, but there is a minimum $1,000 setup fee.

      There is a lot of math involved.. but you're thinking too broad, it isn't a matter of just spending as much as you can to get the highest return possible. You don't want a broad range of keywords like that, you want laser targeted keywords that convert. You want "buying" keywords, and you really want to refine it almost to an extreme. Once you do that, you're spending the maximum you can, but you don't have as many opportunities for the targeted clicks you want.

      I have a client that spends $3,000/mo on adwords, if they TRIED spending 4,000... they wouldn't get any extra clicks... so you're somewhat limited or else you're losing money. Make sense?
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  • Profile picture of the author MonteMichaels
    Originally Posted by nonin

    it is all about the proper marketing!

    are malls for teens? hell no!!

    1 adult will spend 10x more than a sh!?y teen (sorry)

    all you need is just 2 or 1 client a week.
    You might want to brush up on proper marketing.

    With proper marketing you wouldn't have to worry about what location you are at. You can better spend that mall money on postcards and go to appointments without an office. That's much more effective.

    How would you be able to even go visit a prospect if you are stuck at the mall all day?


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  • Profile picture of the author Adwizard
    I see what your saying... thanks!!!


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  • Profile picture of the author I_AM
    I've spent 1,000's of hours in malls with my family's clothing store, and I don't think it's the best place to sell Internet services to businesses.

    The opportunity cost is too high. While you or your employee is sitting in the mall from 9am to 10pm some other B2B salesman is dialing numbers on the phone, selling door to door, and mailing out letters.

    Truthfully, you will probably only come across a business owner twice per day --- around lunch time and around dinner time.

    With all that said, give it a shot.

    I would rather hire a sign twirler to dance on the street in front of a business center!
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    • Profile picture of the author ShayB
      Originally Posted by I_AM View Post

      I would rather hire a sign twirler to dance on the street in front of a business center!
      For the amount of money you'd spend on a kiosk, you could send a singing telegram to 100 biz owners. Or more.

      Not that I recommend that approach, but it sure as heck would get their attention.
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  • Profile picture of the author MonteMichaels
    Originally Posted by I_AM


    I would rather hire a sign twirler to dance on the street in front of a business center!
    That would be creative and more likely to get a business owners attention.


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  • Profile picture of the author nonin
    humm... as a result we have really good conversation
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  • Profile picture of the author Chris Cho
    I only speak out of experience... I used to rent two kiosks when I was 21 and the rent ran around 3k/month.

    I'm in the offline business now and I personally wouldn't recommend it because most people who are at the mall are there to take their stress out and just shop around. The last thing they want to think about is their business once they're at the mall.

    Plus kiosks are really good for impulsive buyers.

    You also would need to discuss with the mall to see if you can bring in this service to the kiosk. The less busier they are, they don't care too much about qualifying. But if it's a busy mall, they'll try to go through a long ass process.

    Another game... you have to rent for minimum 3-6 months!

    Test it out and see if it works out. If it does, please let me know so I can start my kiosk empire again! BEST OF LUCK TO YOU!



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  • Profile picture of the author ebizman
    Yeah I guess in the end it's a BAD idea...oh well. Thanks guys!
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  • Profile picture of the author kevin young
    Setting up a web kiosk is a good idea. I think it really good to have software tool as it helps us the best way possible. It is really needed today.
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