8 replies
I'm done with online marketing and I'm starting offline. Everything is in order now, just waiting until Wednesday when I finish up other things before I start contacting businesses.

I plan on going to the local businesses and starting with a web design and then upsell with other things later on.

I don't plan on e-mailing, I feel it's a waste and it's not efficient. I wouldn't like to cold call but if I have to I would.

My main plan was to walk in to these businesses, introduce myself as the founder of a new marketing agency in my city, and give them my business card and tell them I can help them get new customers with marketing online and also set them up with a nice website as well.

No hard selling, just introduction so they know my name and face and if they don't followup with me, I can follow up with them and it won't be a "cold call".

Opinions?

PS. I plan on doing it early in the morning or times when it won't be busy for the businesses.
#coldwakins
  • Profile picture of the author Michael Bucker
    My friend there is so much to know about cold walk ins if you have never done it before. Its ok to have a soft intro but at the same time you want each encounter to be the most it can be, even with a relaxed intro. Even in that you are selling yourself so lets make the most of the first impression even in that nature.

    The key I see, that you want to do, is to get an initial contact and set yourself apart as a no pressure person. You can do both of these things and still be quite successful in obtaining all you need.

    Even if you aren’t selling your product the first time (which I would do) you still want to make that introduction information gathering for later closing purposes. Thus create a situation where you can ask a top 5 questions to see if they are in the situation most other local businesses are, and to see if there is anything they think you should add to your top 5 questions.

    In the process you will gather all you need to close them there on the spot or later if you really don’t want a sale that day. You can do this casual and create packages to bring back to them later. Always always have 3 packages to choose from. More if you life but three is the magic number. No less for sure.

    I can give you more private face to face selling training if you wish. It is what I do. Ask away and I will answer here as I have time or contact me and I will give you a number to call for more advice. I primarily do cold walk in marketing and I am a sales trainer. There are so many details to it if you are just starting out. So ask any question you like and I will see what I can do to help.
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    • Profile picture of the author RimaNaj2011
      Thanks for the reply.

      My friend told me to prepare for a sale that day too with info but I know personally, I hate being sold especially when someone comes to me unannounced. I just really want to introduce myself.

      Do you think cold walkins are more effective than cold calls? In terms of setting up appointments for consultations, not to make an actual sale.
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      • Profile picture of the author Michael Bucker
        Originally Posted by RimaNaj2011 View Post

        Thanks for the reply.

        My friend told me to prepare for a sale that day too with info but I know personally, I hate being sold especially when someone comes to me unannounced. I just really want to introduce myself.

        Do you think cold walkins are more effective than cold calls? In terms of setting up appointments for consultations, not to make an actual sale.
        Sorry for typos ahead of time I'm on my phone doing this.

        My face to face first encounter are actually not to sell. They are indeed to set appoinments. I Am preapred to sell though because you will find some personalities are reeady for the solution then and there and ready for a decisoin.

        However I go in for appointments to do a sample meeting. I do not go in to sell that day. In my case I charge $2000 a day for what I do and most contracts are $24,OOO to $40,000 a year to come in once a month for a day or two. But, the principles are the same no matter the amounts givien. If done right its very affective. I would still ask questions though so you can be equiped for the meeting.

        I would also record each encounter and write down common traits of what happends in each case so you can start handling certain things before they come up in future cold walk ins. IF you do so you will find future conversations lasting longer while creating rapport. It happends nataurally once you become proactive in saying things they are thinking before they say it.

        As you record the encounbter you will be able to do this and whenever you state what someone is thinking before they do the natural law of attraction is in place. Anytime one person says something I'm already thinking I like them because they must be a pretty good person if they think like I do. That's the short explaination without teaching the full psychology of it.
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  • Profile picture of the author Jeff Lenney
    Cold walken?
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    Too lazy to write something clever here, so check out my marketing blog and learn from a REAL Super Affiliate at JeffLenney.com

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  • Profile picture of the author Lesley Huntley
    I was terrified of cold calling so I decided to go and do some cold walk ins. I sat outside a group of businesses in my car almost throwing up with nervousness, and then drove home again! I decided against that method and eventually summoned up the courage to start calling just last Thursday. Once you get over the initial fear, I found no-one was even slightly rude, let alone bit me or hung up.

    But each to their own. Both are valid methods. I'd like to do both and would love to hear any advice on getting started.

    Best of luck!
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    • Profile picture of the author RimaNaj2011
      Thanks for the replies. I'm going to go in next Saturday (since most owners will be there). Will update
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    • Originally Posted by Lesley Huntley View Post

      I was terrified of cold calling so I decided to go and do some cold walk ins. I sat outside a group of businesses in my car almost throwing up with nervousness, and then drove home again! I decided against that method and eventually summoned up the courage to start calling just last Thursday. Once you get over the initial fear, I found no-one was even slightly rude, let alone bit me or hung up.

      But each to their own. Both are valid methods. I'd like to do both and would love to hear any advice on getting started.

      Best of luck!
      I love it. This made me laugh. I remember starting out in sales, cold calling back in the day. I would drive around the block three times before even parking the car haha. Fortunately I stuck with it and went on to sell hundreds of millions of dollars of advertising. Thanks for the post.
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      Marketing is not a battle of products. It is a battle of perceptions.
      - Jack Trout
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  • Profile picture of the author Michael Bucker
    F. E. A. R. False Evidnece Appearing Real. As Lesil found once you get started you find that all there is to fear is fear itself because all fear is, is false eveidence that only apprears real in your mind but is not. It is false.

    Most of you are web people. I am not. I am a trainer and deal with businesses on a face to face level every day. Trust me in knowing this. 99.9 percebt of companies lnow little to nothing about web sites, services related etc. When you walk into a busniess you are the professional. If you were at a car dealership to talk cars they don't fear you because they are the professionals but when you talk to them about the internet, all they know is how to log into their facebook.

    Speaking of dealerships, here is a nugget if you approach one.
    Say that you know that selling cars have become more and more challenging in the world we live in and selling cars today is harder than it was 10 to 15 years ago. Then say I know there have been lots of changes in the car business. "What are some of the things that have changed that makes it harder to sell cars today that wasn't a factor 15 years ago?

    This is the first question I ask in my classes and do you know what the first answer blurted out every single time is? "The internet" most car dealers feel this is the number one reason its harder to sell cars. Hmmm the exact field your bringing to them, but they have to realize it. So ask the question and let them give you a few answers one will be internet if not the very first answer.

    Then say, its fitting you said internet because I know I sales trainer in the car busniess (that's me) and he told me that he travels all over the nation training car sales people and he told me the same thing that "interenet" is dealers number one problem in selling cars, but guess what he also said is the least develpoed department in the most dealers? That's right, the interent.

    Now guerss what else I have found since I train outside the cat industry also, a lot of other companies feel the same. So many companies feel they are losing money to the dot coms. Well that where you come in. You can close that. Gap for several of them.

    BUT, the key is getting them to tell you first that the internet is their weak point. Then talk a little about it with them. Ask qustion like how bad has it affected your company. When did you first notice this problem? Will you be ok if nothing changes. You see people either move toward pleasure or aways freom pain. Moving away from pain they move even faster. Internet has become the pain of many business owners. You have their answers.

    Local insurance companies are feeling it bad as well to the .com companies. They need solutions. You have those solutions.
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