The Power of Video: how many of you are doing video consultations?

Hey Warriors,

So since I've been a heavy user of LinkedIn for my prospecting, 90% of my prospects have been in other provinces/states/countries. Email and phone calls can only communicate so much..sometimes you just need a visual component. I've found really good success with creating video consultations/reviews.

Now, of course this isn't new--many fellow Warriors and Warriorettes (yes, I make up my own words sometimes lol) have used this technique in the past but I just wanted to bring it back into the spotlight to share how powerful this technique is.

Yes, it does take some time to record the video, does require practice (I'm naturally a very fast talker so I have to remind myself to sllloooowwww doowwwnnnn) and does require involvement from the client's end (hoping they spare 5-10 mins from their busy day to grab a coffee and press play to watch the video) but the feedback I've received has been AMAZING!!!

I know it seems simple to us, but my prospects have been blown away that I would actually take a time and create a video personalized to their business and offer value upfront. Some don't know even what a screen capture is so for them to see my screen and hear my voice--it's a first for some of them believe it or not!

As well, I think it really adds that personal communication touch. Now, when I give them a call, they feel like they already know me and it's a very, very warm and welcome call. It also sets me apart from other "telemarketers" (see email below).

Just a reminder that video is powerful..and if you haven't incorporated this yet in your prospecting--try it immediately!! Or if you have done it in the past but haven't used it lately..I'd definite recommend to bring it back into your arsenal of marketing tools.

Here's an email that I received from a prospect (hoping to sign him up by next week). Keep in mind, this guy has been on the internet for ages, has his own podcast, has ranked websites in the "good old html days" as he said and has created websites himself but now owns his own company (unrelated to marketing) and doesn't want to have the hassle of doing this himself, he wants somebody who is up-to-date on the latest techniques and will do the work for him--qualified or what?!?!

Prospect:

Wow, I am very impressed with your professionalism. To take the time to review my "sorry" excuse for AdWords and show me a keyword that lol has absolutely nothing to do with my business. Very well done! The video was most definitely a touch of professionalism I have not seen from any of the dozens, upon dozens, UPON dozens of "telemarketers" trying to win my online marketing business. You've got me sold.

I also appreciate the fact that you do more than simple keywords but the entire package as far as SEO, videos, etc. I am very excited to see what you can do. That said, let's get this started.

My target market is the North American market primarily the US with Canada as well. Let me know what else you need.

Thanks again and I cannot stress enough I am most impressed.

Cordially,
Louie "Smith", President

All I did: I reviewed his website and looked at his Adwords campaign to see how it could be improved. Offered VERY basic tips, shot a quick video because it's easier and faster than typing out a report (I can be lazy sometimes lol) and sent it over.

I was just overwhelmed by his response because he initially seemed like he was going to be a hard sell..funny how it goes: offer value upfront and it always pays off. Being able to present visually what the problem is and how you can solve it, is so powerful!

Lesson From This Post: Offer value in your videos AND make some videos..they really do work!!!