This will work with any business that delivers. Of course, restaurants come to mind first here.
We are going to take advantage of the sweet sweet victory list building provides.
When someone gets delivery... they of course give the business their address. Most businesses will already be keen enough to collect this data and keep it in their database. If they aren't keeping this information every time someone orders a delivery, then you must add that system before this will work.
If they already keep a database, you are set.
Here's what you're going to do... Grab the addresses and names of every delivery customer that hasn't ordered a delivery in 30-90 days. Now, you're going to send a coupon to these old customers inviting them to come back.
Direct mail works just fine... if they provided an email address, you can send an email broadcast too.
Here's a sample direct mail piece that's doing just that. This should give you a good idea of what you can write for your clients: