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Tools to Sell Websites to Businesses that have no website

by johnrapp
5 replies
I have a bunch of local businesses who advertise in print. I want to approach them to sell them a website. How do I do this? I want a solid gameplan for contacting and selling , please help!¡!


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#businesses #sell #tools #website #websites
  • Profile picture of the author digichik
    A phone script ( maybe one by John Durham) and a telephone.

    Set appointments with the business owners. A web designer with good references to outsource your projects to, unless you plan to design the websites yourself.

    You should get some business cards.

    Remember even though you see ads that don't have a website listed, doesn't mean the business doesn't have a website. Many business owners forget to add their URL to their print ads, then they wonder why they don't get any business from their website. So be sure to cross check each of your leads online for websites.
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  • Profile picture of the author johnrapp
    What about presentation tools?


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    • Profile picture of the author Roxyj
      Originally Posted by johnrapp View Post

      What about presentation tools?


      Posted from Warriorforum.com App for Android
      Hi johnrapp,
      That would depend on your budget. the 2 big things you need for presentation are a list of your services (if you have price packages, or a la carte) and a portfolio of websites you have created. How you present that depends on your budget.

      I use a binder (black leather portfolio style) with printouts of my web design packages (for my own reference), a brochure or flyer with sample sites (as a leave-behind) and a bunch if printouts of sample websites. I also have a questionaire that I use as a jumping off point, and to remind myself what questions to ask (whether I use the questionaire depends on how the meeting is going, I also have an online questionaire that I use if there is not enough time at the meeting).

      I still use this binder, but have recently added an iPad (i like showing the websites "live") I find that it is easier to add more projects, and I also keep my print portfolio on it as well (in case there is an opportunity for cross-selling). To be honest though, the binder works fine, and I don't use the iPad as much as I thought that I would.

      For print, I have also had a professional portfolio created (leather-bound) with hard-copy samples. But with everything being digital nowdays I'm finding it harder to maintain (I don't always get hard-copies anymore). And clients seem comfortable with digital samples anyways.
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  • Profile picture of the author fitzpatg
    Of course the single best tool to sell a website, is the website itself. For situations where there is no Internet available, I use Bitnami to install WordPress locally on my laptop. There are other solutions as well, but Bitnami has always worked for me, so I've just stuck with it.

    --Gary
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  • Profile picture of the author drdeeweb
    Be sure to consider Content when developing for businesses with no previous website.
    You may find they don't get content to you in a timely manner because they have no idea what to include, or you may find yourself spending more time on content than you originally planned.
    To counter this pick some simple templates/themes to start with that are simple and low text requirements to get them started. It will save you time and money in the long run, unless of course you upsell them to include content development, which you can outsource.
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