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Using Direct Mail for Seminars

by AustinSEOFreelancer
3 replies
I've heard a lot about direct marketing and mailing prospects pamphlets, sales letters, and other collateral.

Has anyone used direct mail for inviting prospects to a seminar or presentation?

I feel like by getting them in the door to a presentation that you could easily build your credibility and build yourself up as an expert AND then sell.

What are your thoughts?
#direct #mail #seminars
  • Profile picture of the author briancassingena
    Direct mail would be great to fill a seminar, as long as you're mailing to a customer list, not a prospect list. The key to filling seminars is the relationship, people can and do fill seminars with TV & newspaper ads, but it's very expensive and you need a great offer.

    You may be better off mailing to sell some kind of product, then filling your seminar from that list.
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    • Profile picture of the author AustinSEOFreelancer
      Thanks Brian!

      I've heard that from my SEO friends.

      They feel like I'd have to have a relationship or stand out some how.

      Originally Posted by briancassingena View Post

      Direct mail would be great to fill a seminar, as long as you're mailing to a customer list, not a prospect list. The key to filling seminars is the relationship, people can and do fill seminars with TV & newspaper ads, but it's very expensive and you need a great offer.

      You may be better off mailing to sell some kind of product, then filling your seminar from that list.
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  • Profile picture of the author TimD
    There's a WSO out now from someone who says he's used seminars very successfully. He says you have to sell them face to face, but f2f they're easy to sell. I used to do training in hospitals years ago and decided to offer the training to medical offices via direct mail. Sent 1,000 letters, got one lead.
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