"Radio Riches"
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Here's a "Radio Promo Program" I worked waay baack in 2003. Mine was based on what a former Radio Salesman had started in southern Minnesota in 2001.
He went to a local radio station in southern Minnesota and told them he was setting up an "Auto Sales" website for the area and he'd pay the station $50 a Month for each Auto Dealer he brought into the program.
His goal was to have 20 Car Dealers. (20 x $50/mo = $1,000/mo to the station) However, the station was to run ads in the "Off-Times" or "Open Slots"......as many as they could fit in each day.
They agreed so....with a sample 30 sec ad on his portable recorder....he visited car lots and he had soon sold 20 Car Dealers....depending on how many vehicles they had in their lots....starting at $200/mo up to $800/mo.
His average monthly was around $500 a month from each dealer($10,000/mo) and he didn't have to lift a finger....the radio station kept changing the ads for him.
The Car Dealers were happy...getting MANY plays a day....the Radio Station was happy....and he was VERY HAPPY....making $10,000 a Month. He has since added more Radio Stations and many more Car Dealers
So....fast forward to TODAY June 22, 2012 and.... New and Used Cars, Trucks, Boats, Campers, RVs, Farm Equipment Implements For Sale in Minnesota Mankato Minneapolis Fairmont Owatonna Worthington Pipe is probably bringing in $100,000 A MONTH! or more....all based on a concept of "Sharing the Revenue with Radio Stations".
Note: We did NOT tell the stations how much the Car Dealers were paying.
I see the "Minnesota Cars" guy has expanded to providing ad space for individuals. His current website is now quite detailed and probably needs MANY "Techs" to operate it because vehicles sell every day and he makes the changes. I'd rather keep it simple.
Actually, a Warrior sent me a note that there's a TV STATION in the Seattle area doing this with Car Dealers.
You could probably do this with Real Estate people too. Set up a website for local properties within the Radio Station's area.....Pay a Flat Fee per Realtor and charge the realtor a bigger monthly.
Don Alm....entroopeneer
WOWEE! I just took a Long Look at Minnesota Cars dot com and they now are in FIVE States with HUNDREDS of Car Dealers. So....the concept is not only Valid but a "Million-Dollar Deal"!
Again....to set this up is easy....but....the daily changing of inventory is what caused me to drop out. I couldn't find someone I could trust to do the "techie" daily changes. Nowadays, I could probably have the "Web Tech" at each Dealership handle the Inventory changes.
Get a domain like; "SouthernOregonAutoExchange.com"! HOLY CAMOLY! I just checked and "SouthernCaliforniaAutoExchange.com" is OPEN! I think I'll take a closer look at this concept. Radio Stations would go for this. Auto Dealers would jump on this in a New York Minute. Some dealers are already spending $15,000 to $30,000 a Month on advertising. An extra $1,000 is a drop in the bucket.
Let's see....20 car dealers paying $1,000 a month for great radio or tv exposure is 20 GRAND A MONTH! Heck...even 5 dealers brings in 5 Grand Monthly!
That's IT! I'm heading out the door to my local Radio & TV Stations
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