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My "Foot in the door" Story

by David Potthast
10 replies
This is how I got my "foot in the door" at a local auto repair shop.

I had to take my car to a local repair shop because of an assortment of issues. I noticed that this shop had a very small amount of reviews online for their business.

After they fixed my car (they did a great job), I designed a simple busness card for them to pass out to their customers, asking them to leave a review of some kind on the business' Google + page in exchange for a discount on their next visit. I added a QR code and redirected URL pointing to the business's Google + page to make it easy for the customers to leave a review. It cost me 20 bucks for domain and printing.

I did this all for free for the client. The client now wants to work with me exclusively, has purchased a video from me, and thanks me every time I talk to them.

I feel that providing a simple free service to a prospective client can go a long way.

David
#foot in the door #story
  • Profile picture of the author laurencewins
    Always look for opportunities. The worst they can say is NO but they may very well say yes and then you have a client. Well done.
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    Cheers, Laurence.
    Writer/Editor/Proofreader.

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    • Profile picture of the author sandalwood
      Great story. Proves opportunities can be found even in troubles (like a car needing repair). If you at first don't find the silver lining, your cloud is bigger than you thought. Keep looking.

      Tom
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      • Profile picture of the author chemo38
        Can you show us an image of your business card? I am just trying to frame this in my mind.

        Thanks,

        Chemo38
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        • Profile picture of the author David Potthast
          Originally Posted by chemo38 View Post

          Can you show us an image of your business card? I am just trying to frame this in my mind.

          Thanks,

          Chemo38
          Sure. Pretty simple design, nothing fancy. I've blacked out my client's details for obvious reasons.

          David
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          • Profile picture of the author chemo38
            Originally Posted by Dabro View Post

            Sure. Pretty simple design, nothing fancy. I've blacked out my client's details for obvious reasons.

            David

            Thanks Dave, but I seem unable to download this thumbnail image. Is anyone else having this same problem?

            chemo38
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            • Profile picture of the author DeepThought
              Originally Posted by chemo38 View Post

              Thanks Dave, but I seem unable to download this thumbnail image. Is anyone else having this same problem?

              chemo38
              Try this:

              "right click" the image...then "open in new window"

              it worked for me. HTH
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    • Profile picture of the author dagnyjbarber
      Originally Posted by laurencewins View Post

      Always look for opportunities. The worst they can say is NO but they may very well say yes and then you have a client. Well done.
      well said
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  • Profile picture of the author Danny Shaw
    What are great idea. People sometimes do not realize they need certain marketing technique util someone points it out to them.....Very cool.
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  • Profile picture of the author Adrian John
    Such a great idea.It could be done with any service.
    Always look to help a business you're interacting with.
    Now you can have a mobile website built and print some business cards with QR code on them as an upsell.
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  • Profile picture of the author Preeti
    Great idea! And it definitely works.."WOW!" the client from the start and offer value upfront so the law of reciprocity is in play...congrats on your success!
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