[Implementation Guide] The 16 Most Persuasive Words To Use In Your Direct Mail Letters
Would you like to get great results from using direct mail to position yourself and your offline consulting services? If you answer is “Yes” then you’ll find the following 16 words to be invaluable.
If this doesn’t apply to you but you’ve got some additional information you can share then feel free to add them below. We can all make this a high-quality and highly educational resource.
A direct mail package is simply a direct mail package and doesn’t help you in marketing and positioning if it doesn’t contain s persuasive letter.
If you’re going to use letters it’s worth keeping in mind the 5 musts of writing your own great, response-getting letter.
Assumption: I’m making the assumption that you’re sending your material to business owners that are at least, tom some degree, pre-qualified. If you’re spraying and praying, the best direct-mail letter won’t deliver miracles!
Okay, so here are the 5 elements that you need to make sure are in place. I use them as my guidelines for creating my own letters and even if you hired a high-priced copywriter, they’d use the same approach.
Not really. It’s because when you use them along with the 5 elements stated earlier, you’re communicating at a much deeper level than what most people do.
...and the biggest impediment to your success isn't your competition, it's sounding and acting like everyone else who markets and sells to the same business owners. With a dose of your own creativity, dropping the hype and having a true 'discussion' via letter, email, marketing webinar or other method, you begin to communicate who you are and why YOU are a better choice.
If you were using other media these words wouldn’t have the same impact.
The ‘secret’ (if you can call it that) to enough business owners knowing about you, for attracting the right type of clients, generating interest for what you have to offer and converting that interest into income is about understanding and DOING (implementing) what works.
These 16 words work when using direct mail to market and sell your offline consulting problem-solving solutions.
Do what works.
BAYO
P.S. Struggling? Maybe what you do or what you’re offering doesn’t solve problems…
If this doesn’t apply to you but you’ve got some additional information you can share then feel free to add them below. We can all make this a high-quality and highly educational resource.
How To Write Direct Mail Letters
That Persuade Business Owners And Get Results
That Persuade Business Owners And Get Results
A direct mail package is simply a direct mail package and doesn’t help you in marketing and positioning if it doesn’t contain s persuasive letter.
If you’re going to use letters it’s worth keeping in mind the 5 musts of writing your own great, response-getting letter.
Assumption: I’m making the assumption that you’re sending your material to business owners that are at least, tom some degree, pre-qualified. If you’re spraying and praying, the best direct-mail letter won’t deliver miracles!
Okay, so here are the 5 elements that you need to make sure are in place. I use them as my guidelines for creating my own letters and even if you hired a high-priced copywriter, they’d use the same approach.
If you’re able to honestly answer “Yes” to these five questions it means you’re in a good place (‘good places’ are great positions to be starting from!).
- Is it clear?
- Is it interesting?
- Is it concise?
- Is it believable?
- Is it friendly?
The 16 Most Persuasive Words That Work Wonders
When Selling Offline Consulting Using Direct Mail Are…
When Selling Offline Consulting Using Direct Mail Are…
Why do they work so well? It could be your ninja powers!
- You/Your
- Money
- Guarantee
- Love
- Benefit
- Easy
- Proven
- Results
- New
- Safe
- Fun
- Health
- Now
- Free
- Save
- How-To
Not really. It’s because when you use them along with the 5 elements stated earlier, you’re communicating at a much deeper level than what most people do.
...and the biggest impediment to your success isn't your competition, it's sounding and acting like everyone else who markets and sells to the same business owners. With a dose of your own creativity, dropping the hype and having a true 'discussion' via letter, email, marketing webinar or other method, you begin to communicate who you are and why YOU are a better choice.
If you were using other media these words wouldn’t have the same impact.
The ‘secret’ (if you can call it that) to enough business owners knowing about you, for attracting the right type of clients, generating interest for what you have to offer and converting that interest into income is about understanding and DOING (implementing) what works.
These 16 words work when using direct mail to market and sell your offline consulting problem-solving solutions.
Do what works.
BAYO
P.S. Struggling? Maybe what you do or what you’re offering doesn’t solve problems…
"Clarity trumps persuasion" - Dr. Flint Mcglaughlin