Do You Show Pricing On Your Sites?

I agree with this or just not having a price. You wouldnt charge a mom and pop operation the same price as a franchise. A lot of thought goes into building a quote and not just the greed factor. Different clients depending on the service have different levels of service requirements and their is no such thing as a one price fits all for "our" industry. The only area I would look to add a price is perhaps a budget option whereby you are looking for numbers and its largely the same service being repeated. This can be commodised as one of the early posters mentioned.

The problem is price should never ever ever be a "barrier" if you sell right, and display the value of the product your offering. Whether it's seo, websites, mobile websites...some piece of software like CRM software it doesn't matter

If the value it brings the buyer can justify a price, any price. Then price should not be a barrier. Even if they don't have the cash on them if the value is properly displayed they can use credit to finance the purchase because if you show the value well enough they should need it now no matter what.

If you want people to decide based on price your product will become a commodity and you will end up having to lower your prices to beat your competition.

If you can offer something of true value and sell that value you can make more money and charge more because it's well worth it.


Same thing, if you can show a low baller the value of something; that it will make them more money, save them time, or save them money..AND you have done it right, (made the sale right) you turn that "low baller" who is really just someone who didn't know the value without being told..into a client.



Putting prices on websites are for companies/people who don't really know how to sell properly.

Yeah your right.. It's best to show it.

The flipside is:

You: Custom Web Designs. This is Econnors. What can we design for you today.
Client: I just saw I can get a website from you for $397 is that correct?
You: Yes it is.
Client: Great! I had planned to spend in the $1,000-$1,500 range until I landed on your site.


Back on the subject of prices, even if you don't want to put "starting at $$" you can still screen out the people not wanting to pay via your contact form. On my "get a quote" form instead of just name/email/site/info it also has a section that says "Your budget" with options like "$500-$1000, $1000-$3000, $3000-$5000, $5000+"

By using a form like that the prospects will be able to know that your prices will never be lower than $500 and it will help you prepare your quote accordingly. Obviously you won't quote someone $2,500 if they are only wanting to spend between 500-1000. And for those who can't afford to spend $500 they just won't fill out the form and you won't have to waste your time.

If they're calling you directly from your website, though, why would you ever hang up the phone and then send them a quote? If it's a standard website, sell them right there on the phone while they are hot for a purchase.

If they are wanting something more custom and assuming you know your business well enough it shouldn't be too difficult for you to toss out a price range for them right on the phone "Well Mr. Prospect based on what you described it's going to land in the $500-$700 range to get you started up and then there will be a monthly fee around $750 to get you in front of your target customers. How does that sound? Do you want to get in front of your target customers Mr. Prospect?"

If he's down for that price range you can either continue trying to sell him on the phone or then tell him you'll send your detailed quote for an exact price or schedule a time to meet up to show your quote.

I wouldn't ever just take details over the phone and then hang up without every discussing price at all. They already have an idea of what they want to pay when they call you; it's your job to find out what they want to pay and then convince them that they need to pay what you want them to. If you are providing something that will help their business and provide real benefit, they will pay you. The quickest way to make sure they won't, though, is to hang up the phone.

Even if you DO send them a quote by email after never discussing price and they DO never get back in touch and you DO call them back and they DO say your prices are too high then you probably shouldn't just hang up on them. You need to make sure that it's not just the price that is scaring them away. Maybe in the two weeks they mulled over the price they got a few worries and concerns along the way.

"Mr. Prospect, I understand that pricing can be a concern. So you're saying that if I offered this to you for less you would be on board? Or is there something else that you just haven't told me yet?"

He will probably respond in two ways:

Has a different concern

Propsect: "Well times are tough right now. I just don't know if spending $2,500 is going to benefit my business in this economy"

Now you know it's not really about the price; you just haven't sold him on the benefits of your service yet. Re-pitch why it's going to benefit him.

He just doesn't have money

Prospect: "Well things are tough right now. I just don't have $2,500 to pay at once."

Now you know it's just about the price. Offer him a payment plan or down payment option.

You: "I know it's lean out there right now, but what I'm offering you here is a chance to tap into a new stream of leads and customers. Now Mr. Prospect just to show you that I'm confident in my services and I'm willing to go the extra mile for you, let's do it this way. To get thing started off and put everything on track you can pay me a $1,000 down payment right now followed by a monthly payment of $600 for the next 3 months. Does that sound better to you Mr. Prospect?"

Either he will say yes and be excited that you're willing to work with him or he's going to not be able to afford that either. If he really can't afford it then hang up.

In my experience, if someone calls you up wanting a quote and consult then you have a pretty good chance of landing them if you actually try to do so. Saying "ok bye" probably won't get you too far.

And this is why we qualify for budget in this questioning process.

"Say, Joe...have you set aside any kind of budget for this?"

"Not sure you've had a chance to run through something like this, but budgets for projects similar to yours typically run between $X and $Y. How does that fit into your expectations?"

Do this before writing up your proposal. Get agreement on the number before you submit the write-up. That way you've just about got the order right off the bat--or qualified the prospect Out. The proposal should be a mere formality. Otherwise you're bidding blind, and that's awful.

For further info, check this out: http://www.warriorforum.com/offline-...ml#post6298956