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Offering Website is NOT dead!

by TimGreen1
10 replies
Hi,

Just wanted to give a quick but of my advice.

Yesterday I saw a post about offering websites to businesses without one and I thought that would be extremely hard to do because almost every business now has a website right?

WRONG

To put it to the test I opened the Yellow Pages up on a random page (ended up on plumbers) and wrote down all the ads where no website was listed. After counting them all up I found that 9/27 ads had no website, or simplified thats 1/3!

That really shocked me that in the modern age 1/3 of all businesses on a randomly opened page of the Yellow Pages didn't have a website.

It just goes to prove, offering website to businesses is still a massive market and has loads of potential, I'll be putting this method to the test when I'm not as busy, but just wanted to let people know this.

Newbies to Offline Marketing who want to start up often dive straight into it, and head for the big guys and expect to be paid thousands of dollars for their work. The reality is someone is not very likely to pay you thousands of dollars if you don't have a website, portfolio, any referrals or anything (not saying it can't be done though).

The best thing to do it take baby steps, and work your way up. Eventually you will have referrals, portfolio and a reputation which will make it miles easier for you to land the BIG clients.

Hope this helps,
Tim
#dead #offering #website
  • Profile picture of the author azurews
    I google their phone number to be sure they don't have a site. Nine times out of ten their site will come up if they have one.
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  • Profile picture of the author spesialis
    It is very unlikely that 99% of businesses already have website.

    There are millions of businesses in the US alone. The internet itself only 15 years old.

    Perhaps 10-20 years from now 90% of businesses will have websites.

    Even then, websites need to be updated every 5-10 years (due to technology updates: styling, search engine, social media, mobile and so on)

    Seriously, web design is the easiest thing to sell, although they won't necessarily make the most profit for offliners. Specifically because web design is a one-off.
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  • Profile picture of the author John Durham
    Over 560,000 new businesses open in America each year, and we havent even built websites for half of the new ones that opened that year before that... It will NEVER saturate.
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    • Profile picture of the author michaelplies
      Originally Posted by John Durham View Post

      Over 560,000 new businesses open in America each year, and we havent even built websites for half of the new ones that opened that year before that... It will NEVER saturate.

      That's some nice numbers.

      If charging about $500 for a simple 3-5 page wp buisness site

      thats over 250 million dollars market, not counting seo, social, mobile, and other services.

      I think there is not enough warriors to cover even a small percentage of that

      So definitely this market will never die.
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      • Profile picture of the author nexxterra
        If a company does not have a website, it is because they are not aware of the benefits to their business.
        Asking them questions like when was the last time they looked up something in the phone book, How can your current customers tell others about you etc. will help them realize that they need a website, next, you have to take the lead, act knowledgeable and not involve them in the technical aspects DNS, nameservers, Html, Css??? ... this can scare away a perfectly good client.
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  • Profile picture of the author Joseph Maxwell
    I completely agree. I just finished an easy $500 website for a client that I got by word of mouth. I'll be getting another $500 for the upsells.
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  • Profile picture of the author Bayo
    I disagree.

    Offering websites died ages ago/ I attended the funeral, dressed in Black.

    No business buys a website and even when a website is included in what you get paid for as a marketing consultant, no business owner is actually paying for the website.

    They're paying for the outcome that having you deliver, design or redesign the website is going to give them in reduced costs, increased profits and a better overall bottom line and better life.

    BAYO
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    • Profile picture of the author JaffeyApple
      [QUOTE=Bayo;6562407]I disagree.

      Offering websites died ages ago/ I attended the funeral, dressed in Black.

      That would depend on what you are offering and how it was packaged.

      No business buys a website and even when a website is included in what you get paid for as a marketing consultant, no business owner is actually paying for the website.

      They're paying for the outcome that having you deliver, design or redesign the website is going to give them in reduced costs, increased profits and a better overall bottom line and better life.

      This comment makes a presumption that all business entities regardless of size understand ROI and what a website represents. Some smaller businesses or new starts perceive a website simply as an online business card that is vital to the success of their concept because everyone has one.

      There will always be a market for web design and if your marketplace is to design sites it is not for you as a designer to look at the bigger picture of a 'better life' for your client because you are simply acting as a designer not a marketing coach.
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      • Profile picture of the author Bayo
        [quote=JaffeyApple;6562464]
        Originally Posted by Bayo View Post

        I disagree.

        Offering websites died ages ago/ I attended the funeral, dressed in Black.

        That would depend on what you are offering and how it was packaged.

        No business buys a website and even when a website is included in what you get paid for as a marketing consultant, no business owner is actually paying for the website.

        They're paying for the outcome that having you deliver, design or redesign the website is going to give them in reduced costs, increased profits and a better overall bottom line and better life.

        This comment makes a presumption that all business entities regardless of size understand ROI and what a website represents. Some smaller businesses or new starts perceive a website simply as an online business card that is vital to the success of their concept because everyone has one.

        There will always be a market for web design and if your marketplace is to design sites it is not for you as a designer to look at the bigger picture of a 'better life' for your client because you are simply acting as a designer not a marketing coach.
        Which is why education is important and getting a sale should not be the first priority.

        Plus, if it's determined that a website is the solution that's a different story altogether. What I'm talking about is the act of bypassing the education and offering up a website as a solution of any sort.

        Unless your job (not you but the website designer) if your job is simply to design websites on spec as you receive them from someone else and you have no input into the marketing and selling then that's a different matter.

        I'm referring to a situation where the person who gets the piece of work has a selling discussion with a business or a business owner and educating them is a responsibility not to be taken lightly. This is not about being a coach, it's about a distinction between a back-end website developer and a business person wh interacts with businesses and business owners.

        Just wanted to clarify because of the 'coach' comment.

        BAYO
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