Starting a local Coupon Book

by 23 comments
Hi Guys.
Wanted to share with you my new venture I'm starting.

Basically it will be a local deals and coupon print magazine + website.

I will be selling spaces in the magazine for local businesses and will also offer a free inclusion in our website($39 value).
Was wondering what you would recommend about the pricing.

There will be only 1 advertiser per niche, to make it more interesting to the business owners.

I am going at around $195-295 depending on the size.

Will be printing about 2-5k copies depending on the amount of advertisers. about $500-1k cost. + around $100-$150 for design of the mag.

So once I have secured about 10 advertisers we are already in the profit.
Will distribute them door to door and in all the free magazines stands.

I will also include some good cpa offers like free pizza hut gift cards and grocery cpa offers.

Will also be using this as my entry into seo and website market. Will be offering extra services to the clients later on.

would love to get any feedback specially on the pricing of ads.
#offline marketing #book #coupon #local #starting
  • Profile picture of the author John Durham
    I dont know, but skating on a mis spelling of Michael Hiles name wont get you any help in my own book.
    • Profile picture of the author philboy uk
      Originally Posted by John Durham View Post

      I dont know, but skating on a mis spelling of Michael Hiles name wont get you any help in my own book.
      Just hope I never stoop to that level

      John Durbacon
  • Profile picture of the author michaelplies
    Actually is just my pen name I invented.
    unfortunately I don't know who Michael Hiles is.
  • Profile picture of the author TrumpiaTim
    Sounds exciting, keep us posted on how this works out. I'm not sold on print marketing making a huge resurgence any time soon.

    Seems like most businesses are now shifting towards digital and mobile marketing.
    • Profile picture of the author Doran Peck
      Originally Posted by TrumpiaTim View Post

      Sounds exciting, keep us posted on how this works out. I'm not sold on print marketing making a huge resurgence any time soon.

      Seems like most businesses are now shifting towards digital and mobile marketing.
      "shifting" isnt the correct description. I'd say "adding".

      ...and as far as print marketing...I've sold more repeat printing at the halfway point of this year than all of last year combined.

      I think the good news for all marketers is that more businesses I think are willing to prioritize marketing efforts....and put more money into it.
    • Profile picture of the author S3Ware
      Originally Posted by TrumpiaTim View Post

      Sounds exciting, keep us posted on how this works out. I'm not sold on print marketing making a huge resurgence any time soon.

      Seems like most businesses are now shifting towards digital and mobile marketing.
      Yeah, every time I go to my mailbox I'm reminded that print marketing is dead ... NOT!

      Good luck and let us know how it goes.
    • Profile picture of the author Hamish Jones
      Originally Posted by TrumpiaTim View Post

      Seems like most businesses are now shifting towards digital and mobile marketing.
      I would suggest that many are moving from Yellow Pages to digital and mobile, but the amount of printed material I get in the letterbox suggests it's not dead any time soon. And a lot of big firms that would have sophisticated market research teams using the print medium would suggest it is still useful.

      To the OP, best of luck with your venture. I can see huge potential there.
  • Profile picture of the author michaelplies
    It's true that lots of businesses are going towards web and mobile.
    I will use this as my entry point.

    Will have a
    1.online and mobile optimized business directory
    2. local sms and deals list integrated with the site
    for an extra $ the owners could advertise to the list with their coupons
    + could charge them for their own - mobile site, sms list campaign, social package etc.

    the print mag, website and sms ads are just to set me apart from the competition to upsell later on the web redesign, mobile sites and marketing.
  • Profile picture of the author michaelplies
    I agree with Doran Peck on this one.

    I see more and more small operations in the suburbs with the coupon print media popping up and they all have clients and most local small businesses are all already doing print marketing, possibly only print marketing.

    So when you come to them and for almost same price you offer something extra like sms coupon list + online and mobile directory, you have a huge advantage on all the local print marketers.

    Once they are locked with the print, I will make sure they understand the full potential that online and mobile marketing has and how it can expand their business and set them ahead of the competition and I will be happy to set everything for them for a nice amount of cash.
  • Profile picture of the author CollegeCEO
    I believe print marketing is still a great option. A lot of businesses still prefer print advertising over online methods which means more money for you. And like you mentioned, you're using this as a way to get you foot in the door and eventually will offer the online services as well so I think it's a solid plan. Let us know how it goes.
  • Profile picture of the author michaelplies
    Thanks for encouragement.

    Right now I am shopping for the designer who will make the magazine and the ads. Found some solid ones on elance. Will wait few days to get more applications.

    Already found few printers that will print and send some free copies so I can choose between them, once we have a mockup completed.

    This will be a 2 man operation. Me and my friend.

    I will take care of the online part, sms list and the outsourcing of the design and print, my friend takes care of the distribution and together we will go out and find advertisers.
  • Profile picture of the author zigato
    Bob Ross published a WSO similar to this last year
  • Profile picture of the author Jon Martin
    The advantage that you have over people approaching these businesses with online solutions was mentioned already in this thread - There are business owners that STILL prefer print over digital marketing.

    Why? It's simple. They understand it better. They're what you call "old-fashioned" for the most part. People are less likely to pay for services of which confuse them. Business owners understand print. That's your true advantage.

    It's all in the pitch. Best of luck!

    -- Jon
    • Profile picture of the author donniejo
      You are very correct, Printing will never die some materials can only be distributed by that format. Believe its good to combine all Digi mobile etc with other formats although research is needed to know upfront. The thing I have seen is some biz owners will not buy the old style printed coupon books they said to hard to sell them or get stuck with to many at end of year. But when Digital GEO coupon book was mentioned they wanted to hear. With Digi offers per coupon book can be changed daily, weekly monthly with printed copy you have to go back to the press. I was in printing graphics pre-press for 22 years the mkt will always be there but must find how/who/when to apply. Digital coupons with owners committing to a year of mktg with you brings lots of traffic, offers can be changed fast and on the fly. Loved reading this thread only giving my findings per this market.
      DonnieJo
  • Profile picture of the author iInvent
    Print marketing isn't dead...

    This company - Alaska Travel Deals | Alaska Vacations | TourSaver - is making a decent living with ONE coupon book that people need to PURCHASE. They pay $99(or so) for this book,... Yeah I know, pretty amazing! But they are getting great deals that is worth well over the $99!

    This company is thriving... I read about them in The $100 Startup book.
    • Profile picture of the author sandalwood
      michaelplies,

      One of your statements says:

      "Will distribute them door to door and in all the free magazines stands."

      I don't know where you live but in my locale all the "free" magazine stands are owned by one or more advertising companies. They pay the location to place a stand, or rack, in their entrance way or just outside the door.

      Guess who pays for putting magazines and newspapers in these stands?

      I don't know if you factored that into your cost but you may want to at least consider it.

      Just a thought...

      Tom
  • Profile picture of the author ElaineP
    Many coupon books are delivered as direct mail. That is a great way of getting in front of people. You can target specific demographics, send only to homes not apartments and businesses, etc.
    I have years of experience designing these, if you need help with design, please PM me.
    • Profile picture of the author BigFrank
      Originally Posted by ElaineP View Post

      Many coupon books are delivered as direct mail. That is a great way of getting in front of people. You can target specific demographics, send only to homes not apartments and businesses, etc.
      I have years of experience designing these, if you need help with design, please PM me.
      Resurrecting a 2 year-old thread in an effort to land design work. That should keep food on your table.

      Cheers. - Frank

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