What offline services demand recurring $?

by ZNICK
11 replies
Which of the offline services is easiest to charge monthly for?

I know SEO would be... what else?

Z
#demand #offline #recurring #services
  • Profile picture of the author P1
    Social Media management (Twitter, Facebook etc)
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  • Profile picture of the author peterbokhorst
    I would start out with webdesign (wordpress) you can charge a monthly fee for hosting and make a big profit. (30 to 50 month per client)
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    • Profile picture of the author sjohn
      SMS / Email marketing, reputation management...
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  • Profile picture of the author Baadier Sydow
    SEO, Newsletter management, Adwords/Pay-per-click management

    I charge a base fee for newsletter management that increases with subscriber base. I use aWebers fees as the benchmark with a markup.

    Pay-per-click management has a base monthly fee plus a percentage of the total ad spend.
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  • Profile picture of the author Baadier Sydow
    SEO, Newsletter management, Adwords/Pay-per-click management

    I charge a base fee for newsletter management that increases with subscriber base. I use aWebers fees as the benchmark with a markup.

    Pay-per-click management has a base monthly fee plus a percentage of the total ad spend.
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  • Profile picture of the author EnzoBlaque
    Every deal you complete offline should bring you a recurring monthly fee.. That's the luxury of being an offline marketer..

    You sell a website, you add some hosting.. Then a week later you get them on the phone "Hi, I hope you're happy with the website"... "Did you know that 10,000 people are searching for green chairs every single month?" and then just like that you've added some SEO to the package. A couple of months down the line you then come back and introduce them to the wonders of social media.. etc etc.

    Then rinse and repeat
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  • Profile picture of the author Chris Beatty
    I'm right there with ENZO, every service you offer to local businesses can be a monthly service. In fact, I don't offer any service that isn't "recurring revenue" for me. No since in wasting all that time and effort on the sales part of your business if you are selling one and done services. That's a quick way to get out of the business. Build yourself a real business around recurring services! My three are

    Maps Marketing/SEO
    PPC Management
    Direct Mail Campaign Management

    All centered around getting my clients new customers!
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    • Profile picture of the author AndrewCavanagh
      Anything where you can continue to bring in sales which is almost everything including:

      Website management (plenty of web design firms charge ongoing fees for little more than hosting but you can do more than that).

      SEO

      Marketing with online video

      Email marketing

      Pay per click

      Article marketing

      Google places optimization

      Facebook marketing and other forms of marketing with social media

      etc etc.


      If you focus on the more important question "how can I bring in a steady stream of customers for this business?" That will change the equation to something a lot more obvious.

      In other words if you want to be paid ongoing fees ask how you can bring in ongoing profits for the business.

      Kindest regards,
      Andrew Cavanagh
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  • Profile picture of the author Anoopchawla
    Content writing can be one, if your client requires fresh content every month, or has a blog.
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