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Any suggestions for marketing a low cost product

by tjcreation
1 replies
I am building an offline newsletter business. The idea has been floating around the forum a lot lately, but I have my own twist on it. Since most small business owners that I know are hopeless at working with Word, I am offering customized newsletters with their name, logo, contact info. etc already in place. The copy is the same for all the businesses in that field (in other words I can sell 100 dentist newsletters and each one has the same articles, but each individual client gets their newsletter with their logo, information etc. in place.)

I have a few customers that have come from a mailing list I purchased and sent out to, and they tell me they really love the service.

Here's my problem. At $27/mo. (which is what I'm charging for the newsletters) it isn't really cost effective to do telemarketing. I even had one telemarketing firm I was talking to about this tell me they wouldn't do it because they felt I would be unhappy with the results (cost vs. results). Cold mass emailing is (obviously) a tough and ineffective sales method. I've considered post cards, but again I'm not sure if the return would justify the cost.

Does anyone have any marketing suggestions for me? I could really use some advice - I'm frustrated at this point as to how to get my service in front of small business owners in a cost effective way.

Thanks for any help you can give.

Tami
#cost #low #marketing #product #suggestions
  • Profile picture of the author EarnMoneyOnlineWithMe
    Hi Tami,

    First calculate what each new customer is worth to you. At $27pm this should be around $54, so the customer has paid off their acquisition cost in 2 months. Once you've got a number in mind, you can decide how many customers to go for, given your current budget.

    On a budget of $50/customer you could probably go for a good old fashioned mail campaign. As in a print out letters, personally sign them, place in envelopes, put a stamp on, type of mail campaign. If you do a good series of about 4 or 5 letters, each with a customised sample newsletter attached, separated by about a week each, the response should be profitable.
    Just do a few hundred to test, and if the numbers are good - scale up.

    Also consider offering a complete service. Charge per print and using the customer's mailing list, print, fold and mail the newsletters for them. Most small business owners couldn't be bothered stuffing envelopes, even if you do the layout for them.

    Good luck.
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