Using heatmaps to your advantage:
Your advertising campaigns are very expensive and require fast returns on investment .This being said, we all ask ourselves the same questions:
Is my campaign effective? What is its impact on my clients?
One element that can help to give answers to these complex questions is the use of heatmaps.
With heatmaps, you can collect click zone data from an image. This data can then be visually analyzed thanks to hotspot depictions of click zones (Cold areas, or areas with the least clicks, in blue and areas of heat are shown in red to denote popular click zones.)
Here's an example of one possible use of heatmaps in advertising: app.evlng.com/s/?id=JTkzZCU3RCU4NA==&a=JTk4 (copy/paste, I can't submit links at the moment
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The advantages of heatmaps:
• They are helpful to determine if the consumer's eye is attracted to where you wanted or expected.
• They can help to determine if the font, its size, and color have the desired effect.
• When coupled with follow-up questions concerning the image's effectiveness, heatmaps can help to determine the overall impact of the image.
• Studies have shown a correlation between mouse movement on the screen and eye movement, a much sought data factor in marketing. This correlation makes it possible to use heatmaps to collect this information without having to resort to expensive "eye tracking" technology.
• Heatmaps can be used to analyze dynamic information concerning visual elements (such as advertisements, websites, and page layout), thereby discovering its impact on customers and prospective clients.
• They also allow us, by clever use of filtering, to retrieve new information that could not be gathered previously. For example, "Do men notice the same things that women do in my advertisement?" This allows your marketing campaigns to adapt according to their different targets.
In sum, the use of heatmaps is an innovative technique for analyzing consumer behavior. This tool, if used properly, will allow you to refine your advertising, web-site, and overall visual marketing campaigns to best meet the needs and desires of your customers.
Is my campaign effective? What is its impact on my clients?
One element that can help to give answers to these complex questions is the use of heatmaps.
With heatmaps, you can collect click zone data from an image. This data can then be visually analyzed thanks to hotspot depictions of click zones (Cold areas, or areas with the least clicks, in blue and areas of heat are shown in red to denote popular click zones.)
Here's an example of one possible use of heatmaps in advertising: app.evlng.com/s/?id=JTkzZCU3RCU4NA==&a=JTk4 (copy/paste, I can't submit links at the moment
)The advantages of heatmaps:
• They are helpful to determine if the consumer's eye is attracted to where you wanted or expected.
• They can help to determine if the font, its size, and color have the desired effect.
• When coupled with follow-up questions concerning the image's effectiveness, heatmaps can help to determine the overall impact of the image.
• Studies have shown a correlation between mouse movement on the screen and eye movement, a much sought data factor in marketing. This correlation makes it possible to use heatmaps to collect this information without having to resort to expensive "eye tracking" technology.
• Heatmaps can be used to analyze dynamic information concerning visual elements (such as advertisements, websites, and page layout), thereby discovering its impact on customers and prospective clients.
• They also allow us, by clever use of filtering, to retrieve new information that could not be gathered previously. For example, "Do men notice the same things that women do in my advertisement?" This allows your marketing campaigns to adapt according to their different targets.
In sum, the use of heatmaps is an innovative technique for analyzing consumer behavior. This tool, if used properly, will allow you to refine your advertising, web-site, and overall visual marketing campaigns to best meet the needs and desires of your customers.