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Website Design - How To Set Up Decoy Pricing Options

by RyanLester
8 replies
So i've been thinking about decoy pricing options for my web design business and this is what i have so far:

I've got "planning block" at the moment so i cannot think of anything else.

Basic: $399
3-page website
Custom domain name

Advanced: $899
5-page website
Custom domain name
Social media integration i.e. Facebook, Twitter

Premium: $1199
5-page website
Custom domain name
Custom e-mail address
Social media integration i.e. Facebook, Twitter
1 Month Free Hosting

That's what i've got so far, so please would some poke holes in my idea?

Thanks
#decoy #design #options #pricing #set #website
  • Profile picture of the author Nicole7575
    Originally Posted by RyanLester View Post

    So i've been thinking about decoy pricing options for my web design business and this is what i have so far:

    I've got "planning block" at the moment so i cannot think of anything else.

    Basic: $399
    3-page website
    Custom domain name

    Advanced: $899
    5-page website
    Custom domain name
    Social media integration i.e. Facebook, Twitter

    Premium: $1199
    5-page website
    Custom domain name
    Custom e-mail address
    Social media integration i.e. Facebook, Twitter
    1 Month Free Hosting

    That's what i've got so far, so please would some poke holes in my idea?

    Thanks
    $1200 for FIVE page website in the era of WordPress ? hmmmmmmmmm well I'm speechless!
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    • Profile picture of the author Jason Kanigan
      Originally Posted by Nicole7575 View Post

      $1200 for FIVE page website in the era of WordPress ? hmmmmmmmmm well I'm speechless!
      That's because you're thinking of your work as a commodity and at an hourly rate, not as a revenue-generating machine.
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    • Profile picture of the author RimaNaj2011
      Originally Posted by Nicole7575 View Post

      $1200 for FIVE page website in the era of WordPress ? hmmmmmmmmm well I'm speechless!
      Why would you pay a plumber 300 an hour when you could probably just use a plunger to fix the problem?

      There's people who don't even know what Wordpress is or know what a "domain" is. You're not selling a "5 page website". You're selling a 24/7 window of opportunity for that business to get clients using the internet.

      EDIT- I used to work in high priced electronics retail. Customers don't care about specs and features. I don't tell a customer "well this tv has a 3 million contrast ratio and this other one has a 3.5 million" I take them to the tv, pop in a blu ray and let them experience the two. We were taught to sell on experience, not specs. Anyone can go to Amazon and read on the specs, but you need to sell on feelings and emotions.
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  • Profile picture of the author DWolfe
    Originally Posted by RyanLester View Post


    please would some poke holes in my idea?

    Thanks
    Are the sites mobile ready ? Maybe put that in some where or offer it as another service. Maybe also contact you for Premium package instead of putting that price in there.
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  • Profile picture of the author beeswarn
    Decoy pricing is an established practice in common use everywhere, because it works.
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