What are the best Offline services to offer clients?

Website creation. It can be easily outsourced for less than what you will make the customer pay.

The best service is the one you can offer, speak intelligently about, develop a bulletproof system to deliver, and your market consistently has a need for. Doesn't really matter what that product or service is - just find out what they need and deliver.

I think Web Design, Mobile Design and SEO are the best to sell frankly because these are the easiest to say you 'NEED' these whereas PPC campaigns are not so, well, 'in need'.

Mobile SMS text marketing in conjunction with Social Media marketing

It's worth noting for anyone reading this - when I first started going after offline businesses I fell victim to "the more the better" syndrome. I thought if I offered more services, I would get more clients...nope.

I was doing web design, seo, sms, ppc, reputation mgmt, social media marketing, direct mail, you name it.

But what I slowly found out was that my core clients - the people that will stay with me forever - they value websites and SEO. That's it. So, I ditched the other stuff. I'm not saying the other stuff doesn't have value, it really does, but 99% of the time I stick to my core services.

So, now I do those two things, and my business has grown beyond what I could have imagined. My point is, find your groove - find the thing your clients love - and get really good at delivering it to them.

Social media marketing, Content submissions are the two best to make a try

Tell them that you will set up their own WordPress blog for them for X payments of XXX $.

I've been successful with that. Mostly because my clients and other business owners have HEARD about blogs, but they are just not confident or they don't know where to go in order to set one up.

Well every service produces income. There is no best. Because at the end of the day you are the one setting your own prices.

Your success doesn't boil down to what service you're offering. It's all about how you market yourself and your service. It's all about the effort your willing to put into getting out there and attracting clients.

The harder you're willing to work, the better the pay off. and that goes for any service.

sms to restaurants. you dorn't need to outsource it, you can deliver the work yourself and it won't take you longer than 2 minutes every time you send out a texts for a client.

plus they benefit a lot from it. for them its like having their own groupon

i think "Social Media Marketing" service is a good one.....

Here is my short list :-)

My Business Marketing

Connect your Website with My Business Marketing Platform
Custom Graphics for all Social Media Sites
Set Up Accounts For Top 20+ Social Media and Feeds
Branding Your Business as Leader in your Industry
Create Custom Blog Page
Extensive Keyword Research To Pin Point Target Market
Set Up 10+ Google Adwords Campaigns or Adgroups
Add 1,000 Keywords
Dominate Google Front Page PPC in 24 hours
Client Pays Google Directly For PPC Fees
Dominate Facebook Ads Campaign
Client Pays Facebook Directly For PPC Fees
Twitter Account Setup – Pictures, Backgrounds and Bio
LinkedIn Account Setup - Pictures and Bio
Facebook Account Setup – Pictures and Bio
YouTube Account Set Up - Pictures, Backgrounds and Bio
Set Up System to get 2,500 Friends/Followers/Connections every 90 Days
Create Video or Slide Show to Promote Business
Use Video on all your Social Networks
Keyword Research on Where to Place Ads on Google/Yahoo/MSN
Get Video on Google/Yahoo/MSN Front Page with 3 Different Keywords per month
Set Up Article Submission Service to 30 Different Social Bookmarking Sites
Custom E-Mail Marketing Campaigns
Complete Auto Responder System Set Up
Training on E-Mail Marketing and Social Media Training
Get Your Business On First Page of Google Maps
Foursquare Marketing Campaigns For Retail Businesses
Create Internet Based Sales Funnel For Lead Generation and List Building
Two Hours Of Personal Coaching

CONTACT US BELOW FOR CUSTOM PRICING TO FIT YOUR BUDGET

lol, don't forget about print! Becoming a print broker was one of the best moves I made. Most, if not all, small businesses need print.

They need it for brochures, flyers, postcards, business cards etc.

Web design and SEO. My 2 cents.

To me it sounds like you're looking for EASIEST *and* the BEST. The two don't always correspond.

SEO isn't the easiest, although outsourcing is possible, the fact is that you constantly need to stay on guard to make sure your customer is satisfied with his ranking and doesn't drop. It's probably one of the most useful things for a business online rather than just having the website itself. But is it easy? Not always. YMMV.

Webdesign is the easiest to sell and the easiest to outsource, imo. One time deal, you get your foot in the door with whatever upsells you choose to give.

Mobile webdesign isn't a tough sale, but it'll take more convincing than classic webdesign. It's definitely the easiest to create and outsource if you can't make awesome designs yourself.

The way I see it...

My client needs business, and I need income... so..

1. Track his site to be able to determine traffic sources, pages viewed, & time on site. Evaluate quality and quantity of traffic... Less than 1 min on site by a FB visitor that probably won't become a customer is worthless as is short time traffic from paid directories or other marketing efforts for which he's essentially buying traffic. Site content has to keep visitors interested, time on site high, and bounce rates low. "How to" type content holds peoples attention.

2. Make sure he's getting all the visibility he's paying for from other memberships or affiliations. BBB, C of C, Trade Organizations, Dealer or Distributor affiliations, etc.

3. Joint venture with other trades his customers may require. An air conditioning guy may need the services of a sheetmetal man, an electrician, a plumber, a roofer, a painter... Whatever the business, one firm usually relies on other trades, crafts, or specialists to occasionally assist. And usually he finds someone he can count on and works with that person exclusively for years. These other individuals may or may not have websites (potential customers for you?), and if they do swap some ad space. More visibility for all at low cost.

4. Establish a monthly blog. Every operation has some kind of experience monthly in terms of, accomplishments, business changes because of laws, training, weather, seasonal specials or something. You can always come up with an introductory offer for 1st time customers. Use the blog to have monthly website specials, discounts, or whatever that ties the site into sales. If it came from the site, the customer gets am x% discount. This identifies the value of web traffic.

5. Offer an opt-in newsletter. The blog content becomes the newsletter content. He's letting his customers know he's still there and that he values them and gives them a shot at his specials.

6. Become active in one or more social networks his customers enjoy...How to tell ?... Do an online poll. Use blog content as network content.

As TJ said above "best ROI to your client" ... Would hope the above efforts will increase your client's sales, (and perhaps require your help on a continuous basis).

To be honest, am only on step #2 with one of my guys and it will take the rest of the year to prove the strategy, but so far, so good.

When it comes to offline marketing, at the present many people are interested with SEO strategies because of its instant and high results and as I believe SEO is the best and quality offline strategy that we can offer to clients to gain more business.

I'm starting a webdesigning business, seems like a good service to offer.

Webdesign and SEO are the simplest not necessarily easy ones to market to your clients.

I offer traditional marketing on the front end.... online marketing only comes into play around month 9. I help business owners increase their business by at least 25% without spending any more money on advertising. As far as being outsourced, I am sure you could hire some consultants to meet with clients on your behalf. As far as being lucrative, I get at least $3k per month with
a 12 month agreement. What I do isn't difficult. I just offer true marketing consulting.

The best strategy to start with a "cold" client is one that can put £££ in their pocket
in the quickest possible time and with the least cost/risk to the client.

Nothing gets you more credibility faster than making them money before you ask for money, when I start with a new client in a new niche I always do the first campaign (or % of campaign) for free.

The first campaign I implement is reactivating past customer/clients, almost always this is done by email as there is little cost involved (although reduced response) this helps validate me and put x£ in the clients pocket usually within 10 days, I guarantee a minimum of £10k with in 14 days.

Works like gang busters as long as your good at prospecting and pre qualifying.

Another option is working on a contigency basis.
Ask your qualified prospect if they would be willing to give you a quarter for every dollar you brought in. If that is still too much you can negotiate something lower like 15%. Then you provide all the services that will increase their revenues and just get paid on the back end. No risk to the business owner, but their is tremendous upside to you if you and your marketing can really do what you say it can. If the business is bringing in $100k a year, and you can get another $50k in the business in 90 days, which is simple, you would make $12,500 or you can sell some product someonw is pitching in the WSO section for $500..... your call.

I have to say everyone has offered valuable advice but I think many marketers have become too focused on the same thing and not looking at the bigger picture. We all know that helping local businesses with online resources is something they need and many have no idea how to do themselves and as such regardless whether you provide SEO, PPC, Rep management, social networking and all the other suggestions in this post, you are doing a good thing. The best part is where there is a need there is a good chance that you can make a pretty good living. As I stated at the beginning of this rant. Many Marketers are missing a very important part of the marketing equation. If you are offering any of the services listed you are probably only offering half of the total marketing process. There are two sides to the marketing process, customer acquisition and customer retention. 95% of marketing services (regardless of the services they offer) only provide programs that focus on customer acquisition and ignore the customer service and customer retention side. Believe it or not there is 6 to 7 times more profit in keeping customer content and coming back than trying to find new customers.

My post here is not to make a cheep promo but for those that offer any type of offline services we can enhance your services and we do it all. You don't need any more tools than you already have. I would be happy to talk to anyone who might be interested. We will also be putting up a WSO this week so if you want to PM me feel free to do so and I'll send you the info.

Other than that I want to add that if your out there helping local businesses my kudos to you. Small local businesses are the backbone of our economy and whatever we can do to improve the bottom line for these business owners is what will stimulate local economies. We do this by helping to prevent the displacement of locally owned, independent businesses, ensuring ongoing opportunities for entrepreneurs, and advancing citizen engagement in directing the development of their local community.

Independent locally-owned businesses are essential to a vital local economy. They use the goods and services of other local businesses, serve as community hubs, and are vital components of healthy neighborhoods and strong city centers. They're where the locals go. They're owned by our friends and neighbors, or maybe even by you.

offline services are all the same. i've learned to just take each client one at a time and offer what you think they need. theres no service that i say "i dont do that"

I have found selling web design is the easiest to get your foot in the door, then you can upsell them on SEO, etc...just like other Warriors have stated.

Best of luck,
Ahmad

A reputation management service? Just a thought. You can target any website and ebusiness out there who are experiencing some problems with their 3product and company name. plus the service is just like with SEO.