What Are Your Cold Calling Stats?

8 replies
So, we all know by now that much of the business the people on this forum generate is through cold calling.

I only recently, in the last week, starting statistically tracking my success rate in detail. In my precious cold calling threads, I noted that I did 1 week of hardcore calling, totalling about 500 calls, and got a few deals.

But I'd like to look a bit closer and ask other cold caller....what are you stats?

Here's a format for answering, feel free to take a guess if you don't track, but we want to get a rough idea of the numbers. The reason for this is, if someone is getting wildly better results than others, hopefully they can share! (Hoping for some big names here, let's make this thread gold guys!)

1. How many calls per day do you make?

2. How many 'leads' do you get for every 100 calls? (I classify leads as people who request a followup of some kind, whether its another phone call, an appointment etc)

3. Do you combat prospect rebuttals often, or only when you can tell they are semi-interested?

4. What is your most commonly sold package or service over the phone, without appointment, and for what price?

5. What big breakthroughs increased your conversions more than anything else?

6. For people who offer web design services, which do you target more frequently, businesses WITH websites (for redesign), or businesses WITHOUT websites?

Hopefully we can get some cool answers coming, I look forward to it!
#calling #cold #stats
  • Profile picture of the author payoman
    Just to be lame, I will go ahead and create a reply with my own answers, lol.

    1. About 70-80.
    2. Probably 2-3 per 100 calls.
    3. I usually hang up on anyone who immediately responds negatively.
    4. Website design for usually between $900 - $1000 total.
    5. I haven't tracked my stats long enough to see big fluctuations, so N/A.
    6. I have been targetting businesses without websites lately, but have been really struggling with conversion. The majority of my website designs have been redesigns, now that I think about it.
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  • Profile picture of the author Rearden
    In my limited experience:

    1) Goal is 500 contacts (people I actually speak to) weekly.
    2) For every 100 contacts, it's looking like I get a solid, sellable deal; takes about 350 dials.
    3) I don't combat "Not Interested" or "All Set" rebuttals, UNLESS they act conversational. I will combat rebuttals if I've established a NEED and a PRICE RANGE the prospect is comfortable with.
    4) I set appointments to meet face-to-face to basically "collect a check."
    5) Still waiting on getting that big breakthrough to convert more to sales.

    I know there's an agent in my area that cold calls and claims he books 3-5 appointments for every 40-50 contacts he makes, for the same lines I sell. Closes half of them.

    That's my goal. One day...!
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    • Profile picture of the author payoman
      Originally Posted by Rearden View Post

      In my limited experience:

      1) Goal is 500 contacts (people I actually speak to) weekly.
      2) For every 100 contacts, it's looking like I get a solid, sellable deal; takes about 350 dials.
      3) I don't combat "Not Interested" or "All Set" rebuttals, UNLESS they act conversational. I will combat rebuttals if I've established a NEED and a PRICE RANGE the prospect is comfortable with.
      4) I set appointments to meet face-to-face to basically "collect a check."
      5) Still waiting on getting that big breakthrough to convert more to sales.

      I know there's an agent in my area that cold calls and claims he books 3-5 appointments for every 40-50 contacts he makes, for the same lines I sell. Closes half of them.

      That's my goal. One day...!
      Thanks for participating Rearden! It's good to see the stats out there I think, sometimes people get all wrapped up in the "hype" of cold calling and expect to make a sale in 50 calls.

      Glad to see you are getting similar results to myself, but what is your pricing structure like, if you care to share?
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  • Profile picture of the author Matthew Iannotti
    Have you figured out how many calls you need to make before you close one sale?

    Ie; 135 calls > 5 appointments > 2 appointments conducted (3 no shows) > 1 sale or deal closed...


    @Rearden When I was an Army Recruiter I had some ridiculously high call to appt ratio as well, I think I did a bit better than others because I acted more like a friend rather than a salesman.
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  • Profile picture of the author prismkuet
    1) Maximum 30 a day.
    2) Not more than 5 per hundred.
    3) Generally do not give effort to those, who are not interested at all.
    4) Hope you wont mind, if I don't share.
    5) It's almost same always. I don't think, cold calling can give me more than what it is giving at present.
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    • Profile picture of the author Mav91890
      Originally Posted by prismkuet View Post

      1) Maximum 30 a day.
      5) It's almost same always. I don't think, cold calling can give me more than what it is giving at present.
      From what I have read the past month, 30 calls a day won't get you really anywhere unless you are lucky or have an amazing script combined with a charming personality/convey problem solution/build value.
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      “The only thing standing between you and your goal is the bullshit story you keep telling yourself as to why you can't achieve it.” ― Jordan Belfort

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  • Profile picture of the author Jon Martin
    I have yet to encounter any experience cold calling for freelance (although I'm attempting it this week) but I did work in a call center for 6 months cold-calling for window estimates.

    The call room average was 1 lead / 100 calls.

    --

    If anybody with cold call expertise wants to help me out on my thread as well as this one please feel free:
    http://www.warriorforum.com/offline-...r-opinion.html

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    "Be the hero of your own movie."
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  • Profile picture of the author iAmNameLess
    Originally Posted by payoman View Post

    1. How many calls per day do you make?
    Sometimes I take a break to work on other forms of marketing, managing projects, etc... but the average day maybe 150-250ish...depends. If I REALLY need to have a large amount, I'll make 500 calls a day.

    2. How many 'leads' do you get for every 100 calls? (I classify leads as people who request a followup of some kind, whether its another phone call, an appointment etc).

    Leads, I don't know. Lately I have been averaging almost 2 sales per 100 calls. That's the only thing that matters. If you get 50 leads out of 100 and only close 1... the amount of leads you get didn't really matter. Sales.. that's all that matters.

    3. Do you combat prospect rebuttals often, or only when you can tell they are semi-interested?

    Depends on my mood. If someone says they're not interested... sometimes I'll act shocked, Really!? Why could that be? Throws them off and sometimes intrigues them to actually listen all over again. I've had a few sales happen that way.

    4. What is your most commonly sold package or service over the phone, without appointment, and for what price?

    Web Design... anywhere from $850-$4,000 are the averages. Prices can be higher but those are most common.

    5. What big breakthroughs increased your conversions more than anything else?

    Not caring if they said yes or no. Knowing that I'm always one call away from a sale.

    6. For people who offer web design services, which do you target more frequently, businesses WITH websites (for redesign), or businesses WITHOUT websites?

    With websites... but I still hit the ones without.
    Woop there it is.
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