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Just Picked Up A MEGA Contract! Want To Know How?

by EmmaPowell
28 replies
Hiya Warriors,

What a start to my week! Picked up what is going to be a really sweet contract for website design & graphic design in my local area.

Want to know how they came to me?
How They Chased ME Down?

Well its really easy...... Local classified ads!

Every fn I place an ad in my local print publication, its free for me and $2 for customers to buy. I get a min 1 client a month (but normally more)

I posted it here on warrior almost a year ago (I think) about the power of classified ads. The key is repetition.

I find out when the deadline is (for print) and mark it in my calender 2 days prior, I set a reminder and then I email them my ad once it pops up..... SIMPLE

The thing about classified ads is they are warm leads already per-qualified, so the sale is normally very easy to close.

Even if your town doesn't have a little classified print if you are looking for ideas to make money maybe you could start one! It would be pretty easy to start up

Our local print is black and white and is A4 folded in half, its free to advertise and $2 to buy. They are for sale at the servo, newsagents etc

KISS - Keep - It - Simple - Stupid

Have a great week

Emma
#contract #mega #picked
  • Profile picture of the author sodomojo
    What section are you advertising in? Is this in do you have a special offer ? Directing to a landing page or to call you?
    Originally Posted by EmmaPowell View Post

    Hiya Warriors,

    What a start to my week! Picked up what is going to be a really sweet contract for website design & graphic design in my local area.

    Want to know how they came to me?
    How They Chased ME Down?

    Well its really easy...... Local classified ads!

    Every fn I place an ad in my local print publication, its free for me and $2 for customers to buy. I get a min 1 client a month (but normally more)

    I posted it here on warrior almost a year ago (I think) about the power of classified ads. The key is repetition.

    I find out when the deadline is (for print) and mark it in my calender 2 days prior, I set a reminder and then I email them my ad once it pops up..... SIMPLE

    The thing about classified ads is they are warm leads already per-qualified, so the sale is normally very easy to close.

    Even if your town doesn't have a little classified print if you are looking for ideas to make money maybe you could start one! It would be pretty easy to start up

    Our local print is black and white and is A4 folded in half, its free to advertise and $2 to buy. They are for sale at the servo, newsagents etc

    KISS - Keep - It - Simple - Stupid

    Have a great week

    Emma
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    • Profile picture of the author volit
      Unfortunately classifieds are not used in my area anymore (especially print). Business owners don't go to them for anything.
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  • Profile picture of the author U2ForNow
    Volit, Craigslist works.
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  • Profile picture of the author EmmaPowell
    I advertise in the "Business" section.

    The entire classifieds is targeted at buying and selling locally - mostly second hand goods.

    I do have a landing page, however 99% call without ever visiting it!

    I advertise that I services I offer eg: website design, SEO, graphic design (which I use GKWT to see what people are looking for in my area) You see, if they are looking online then they will be looking offline too!

    I also advertise that we can customize any design or development needs to a businesses specific needs
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  • Profile picture of the author Ninja Ana
    Hiya Emma,

    Thank you for sharing!!!

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  • Profile picture of the author IMguy123
    Originally Posted by EmmaPowell View Post

    Hiya Warriors,

    What a start to my week! Picked up what is going to be a really sweet contract for website design & graphic design in my local area.

    Want to know how they came to me?
    How They Chased ME Down?

    Well its really easy...... Local classified ads!

    Every fn I place an ad in my local print publication, its free for me and $2 for customers to buy. I get a min 1 client a month (but normally more)

    I posted it here on warrior almost a year ago (I think) about the power of classified ads. The key is repetition.

    I find out when the deadline is (for print) and mark it in my calender 2 days prior, I set a reminder and then I email them my ad once it pops up..... SIMPLE

    The thing about classified ads is they are warm leads already per-qualified, so the sale is normally very easy to close.

    Even if your town doesn't have a little classified print if you are looking for ideas to make money maybe you could start one! It would be pretty easy to start up

    Our local print is black and white and is A4 folded in half, its free to advertise and $2 to buy. They are for sale at the servo, newsagents etc

    KISS - Keep - It - Simple - Stupid

    Have a great week

    Emma

    That's a twist. In our area, classified print publications charge everyone to place an ad but their distribution is free to reading customers.

    Well, I guess the publication attracts more ads that way.

    I do think that are some collector car classified ads publications that are only available by purchasing but I think they also charge for ads to be placed.
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    • Profile picture of the author EmmaPowell
      Originally Posted by IMguy123 View Post

      That's a twist. In our area, classified print publications charge everyone to place an ad but their distribution is free to reading customers.

      Well, I guess the publication attracts more ads that way.

      I do think that are some collector car classified ads publications that are only available by purchasing but I think they also charge for ads to be placed.
      Yeah, our local classifieds has a cult-like following its put out every 2 weeks and always sells like hot cakes
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  • Profile picture of the author CyndiRae
    Congrats Emma. I think your idea is brilliant! We aren't using print as much in the states but the message I get from this is ... you plant the seeds somewhere you know "they" (Business Owners) will be looking, and your ad will consistantly be in front of them... like branding - Great JoB
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    • Profile picture of the author EmmaPowell
      Originally Posted by CyndiRae View Post

      Congrats Emma. I think your idea is brilliant! We aren't using print as much in the states but the message I get from this is ... you plant the seeds somewhere you know "they" (Business Owners) will be looking, and your ad will consistantly be in front of them... like branding - Great JoB

      That is exactly it!

      Its about putting your product in a place it will be found by your target audience and repetition of advertising!
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  • Profile picture of the author mayankgangwal
    Hey can you let me know which sites have you put that classfied. I would love too.
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    Charlotte Seo | Dallas Seo
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  • Profile picture of the author EnzoBlaque
    Yeah classifieds do pull in a healthy amount of Leads, and the best thing about it is that all the Leads are warm and much more simple to convert.

    A thing I'd like to stress with classifieds is to be consistent. If you want to generate a ton of Leads, you need to be putting your ad out there and in front of your target audience at every chance you can get.

    Once you build familiarity, your classified will begin to generate a lot more warm leads.

    Enzo
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  • Profile picture of the author biztator
    Simple but works!
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  • Profile picture of the author imlogic
    classified ads are interesting.
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  • Profile picture of the author Gary Zaydman
    Classified ads still work great
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    • Profile picture of the author EmmaPowell
      Originally Posted by EnzoBlaque View Post

      Yeah classifieds do pull in a healthy amount of Leads, and the best thing about it is that all the Leads are warm and much more simple to convert.

      A thing I'd like to stress with classifieds is to be consistent. If you want to generate a ton of Leads, you need to be putting your ad out there and in front of your target audience at every chance you can get.

      Once you build familiarity, your classified will begin to generate a lot more warm leads.

      Enzo
      Absolutely SPOT ON!

      Originally Posted by biztator View Post

      Simple but works!
      Yes that right and free to post, only cost is the small amount of time to place them
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  • Profile picture of the author daddykool
    Hey Emma... SHHHHHHHHHHHH!!!!

    Local, print, classified ads is how we made it big and keep making it big!

    Keep it quiet, or everyone will be doing it x

    Seriously... great words and you are so spot on with the "repeating" part of any IM, it works, keep doing it over and over and you WILL get a big result once in a while!
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    • Profile picture of the author Rynos
      Originally Posted by daddykool View Post

      Hey Emma... SHHHHHHHHHHHH!!!!

      Local, print, classified ads is how we made it big and keep making it big!

      Keep it quiet, or everyone will be doing it x

      Seriously... great words and you are so spot on with the "repeating" part of any IM, it works, keep doing it over and over and you WILL get a big result once in a while!
      LMAO

      But hardly anyone else will actually DO IT & take action!
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      • Profile picture of the author peter_act
        Emma,

        Is there anything comparable to phone.com in Australia?
        I want to set up a directory site - every buiness on there will have the same phone number.
        Then I can log the calls and show clients authoritively how many leads are being generated from the site.

        Cheers
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  • Profile picture of the author Mav91890
    We have little papers like that where I live but I'm pretty sure you have to pay for it. I don't think it is much though. Will definitely look into writing up a decent copy and getting it published to test it out.
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    • Profile picture of the author sandalwood
      Originally Posted by Mav91890 View Post

      We have little papers like that where I live but I'm pretty sure you have to pay for it. I don't think it is much though. Will definitely look into writing up a decent copy and getting it published to test it out.
      Most of these papers charge the advertiser. Ours charges a flat rate for 10 words w/an additional charge per word for every word over 10. It also offers discounts to senior citizens and non-profits.

      I use them to call advertisers who do not have a website listed in their ad. Picked up some nice contracts that way. So these things can be a two way street. My thinking is to be proactive and go after the biz.

      good post Emma and good luck to you.

      Tom
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  • Profile picture of the author socialbacklink
    One thing I can add onto this is that in AU (Australia) the market is incredibly hot right now. It's about where the US was 5-6 years ago. I say this because I had a consulting client that had about 400 clients and most of them were in AU. Classifieds down there work great. It really depends on the area in the US. If you are in the US and can work at night you can do really well in AU right now. If you are in AU, even better!
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  • Profile picture of the author Eidolon
    Some interesting ideas here - I use the classified ads for offline busniess services but haven't used them to get seo work - don't know why, About 20words in my local freebee costs about $25 per placement. Should be able to get an ok ROI on that.....
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