Just got 2 callbacks in 2 days from cold calling! PLANT THE SEED!
Both of these guys were semi-interested after I cold called them a couple months back, and both have called me out of the blue saying 'yeah I need a website' or 'yeah lets move on this'.
So just a friendly reminder that although it might FEEL like these guys 'got away', sometimes they just need a healthy dose of reality (IE Yellow pages not working, friends telling them to get a website) to make the decision.
The moral of the story? Put every ounce of effort you can into every single 'mmm...maybe....' because IT PLANTS THE SEED!
Treat them well, quote them, be nice and ask questions. It leaves the seed planted...'should I do it?' 'it seems to be going that way, the internet and everything...' etc etc
Bottom line? Hit the phones!
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