Charging for building Wordpress sites

20 replies
Recently I've had a handful of people asking me to build a website for them or their business. I also have a lot of contacts, good business, speaking, and networking skills... so, I've been thinking more about trying to build another income stream with building Wordpress sites for people.

I'd mainly do this through finding premium templates and editing from there, if needed. I wouldn't create the content, but I would post it for them if they had it.

I can also help people start their online presence with social media, local directories, etc.

I have tons of ideas, based on people/businesses needs and such. Only thing is.. I'm not sure what I should charge?

I'm hoping someone can lead me in the right direction about their experiences, a good idea of what a service like this should cost, and anything else that might be good information.

Anything would be fantastic!

Thanks!

Josh
#building #charging #sites #wordpress
  • Profile picture of the author cwill184
    I think you should treat it like any other website. have a look at what web designers charge for setting up a simple 5 page website, and charge something similar. With regards to the social media, I have seen a few companies charge a set up fee to create the account and then charge per month for a set number of tweets or updates. have a look at EMS internet, warrington. They have somne prices setup for this kind of thing
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  • Profile picture of the author Jason Kanigan
    Live by price, die by price. Make yourself a commodity and you'll be competing with $99 builders.

    How much is this person going to make from your site? How many visitors...how many will convert...what is the average value of a sale...what % of that do you feel comfortable asking for in exchange for your work?
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    • Profile picture of the author GrumpyMonkey
      Originally Posted by Jason Kanigan View Post

      Live by price, die by price. Make yourself a commodity and you'll be competing with $99 builders.
      I couldnt agree more. I find a lot of small business owners looking for a website based on a $99 online offer. I send them back online to get their site.

      I charge $85 an hour / $750 minimum to build out a CMS site with a custom template/theme/css and right now I have 5 websites at various stages of progression. These were all referrals from my offline clients.

      Push value rather then price. Command your rate, Give them more then they asked for and you will have a client for life that refers you to all their friends.

      Warren
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      • Profile picture of the author AudioRoxor
        Originally Posted by GrumpyMonkey View Post

        I couldnt agree more. I find a lot of small business owners looking for a website based on a $99 online offer. I send them back online to get their site.

        I charge $85 an hour / $750 minimum to build out a CMS site with a custom template/theme/css and right now I have 5 websites at various stages of progression. These were all referrals from my offline clients.

        Push value rather then price. Command your rate, Give them more then they asked for and you will have a client for life that refers you to all their friends.

        Warren
        So, just to clarify, you're designing the template, themes, and css yourself for a min $750? Or are you buying premium themes and adjusting them where you need to?

        I also have a couple other random questions that I'm having trouble finding clear answers to:

        What's the best way to go about hosting? Or buying domains for these people? I'm not sure how to go about putting it in their name to pass it all over to them.

        What about premium plugins that are needed? They should be paying for these right? As long as you explain and educate why they're needed, of course.
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        • Profile picture of the author micksss
          Originally Posted by AudioRoxor View Post

          What's the best way to go about hosting? Or buying domains for these people? I'm not sure how to go about putting it in their name to pass it all over to them.
          Get yourself a reseller hosting account with eNom domain reseller account included. This way all the hosting and domain registrations are in their name and they are automatically billed for hosting and domain fees (re-occurring income for you).
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    • Profile picture of the author EnzoBlaque
      Originally Posted by Jason Kanigan View Post

      Live by price, die by price. Make yourself a commodity and you'll be competing with $99 builders.

      How much is this person going to make from your site? How many visitors...how many will convert...what is the average value of a sale...what % of that do you feel comfortable asking for in exchange for your work?
      Wise words.

      Don't fall into the trap of competing on price. It is a losing battle, there are hundreds of people out there offering websites for pennies..

      You have to sell on value if you really want to start converting Leads..

      I don't even list a price on my website.. but more and more people still contact me each and every week.

      If you can prove the value of having a website, then there is no reason why you wont make 4 figures from each sale.
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  • I do builds based on premium themes starting around €1000 (~$1150) and builds based on a completely custom design starting around €2500 (~$3000 or so).

    The amount of work required to do a custom theme *properly* is enormous. Nevermind the tens of hours of design meetings, creating all the template pages that people forget about when they build a custom theme, etc - there's a lot of work.

    Charge enough to do the job properly and never under-price what you feel you are worth - you'll feel much better about your work, do a better job, and provide a better service to your client. You also avoid the bottom feeders (who are always the most demanding clients for some reason).

    You're better off with one good site in your portfolio than ten cheap looking pieces of crap that you're embarrassed to show off
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  • Profile picture of the author GrumpyMonkey
    I dont use any premium themes. We do a basic layout in Photshop/Illustrator showing Headers/Menus/Themes. My base price is based off a minimum of 9hrs. I have it to a science and do a basic small business site including an hour consult and 5-10 pages in about 12-15 hours. They supply the content though. We bill that extra if they need copy writing. We also up sell logo design if they need it.

    I do this as just one service for my clients. We are a full service ad agency and most of my clients we have created their logos/ or have done branding and have their files on our server.

    An example of 1 site that is underway. He is a general contractor. I created his template design and colors and uploaded a template for him to preview live in about 3 hours. Copied his content that he emailed me and set up menus for his pages. (1 hour)
    Backed up his site and am waiting on a domain transfer. When that finishes, we will upload his site, add his supplied photos and add the rest of his supplied content. (2-4hours) Add an hour for consults and we are at about 9/11 hrs for a 12 page site. These are not anything crazy or tons of custom coding. These are basic small business info sites mainly for contractors, etc that utilize a joomla core with extensions from the joomla extension gallery based on what the scope of the site is. This also doesnt include SEO. That is additional, and we do talk with the client about it and use it as an up sell.

    As far as hosting and domains... A lot of people use go daddy and namecheap for domains. We do that and point them to our hostgator account which is currently housing about 15 client sites. We also charge for hosting above and beyond the site building.

    Hope that helps a bit.

    Warren
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  • Profile picture of the author John Williamson
    Go for it. Keep in mind though that you need to charge enough to make it more than worth your time and effort. When I started out in offline, I didn't charge nearly enough for website building and didn't have a specific rule about edits and it became a huge headache having clients call every day and say "change this on the website, take this off, add this, etc." so I decided to stop building websites completely for a while. Granted, I made a number of rookie mistakes and have since smoothed out the wrinkles, but just be sure to think through the possibilities.
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  • Profile picture of the author rain21
    you do like this, create wp websites for them for a low cost such as $200-300 per one and then sign up for a monthly fee like $50 per updates. I don't know whether u like my idea or not, but I think it's quite good. Fair for both sides
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    • Profile picture of the author timmykins
      There is absolutely nothing wrong in using Wordpress to build client websites, I do it and I know of many "website designers" who use it too. In fact one of the things I show prospective clients is tha many designers websites are powered by Wordpress, and if it's good enough for them, it's good enough for you!

      I also point out the advantages of using Wordpress as opposed to the bespoke CMS systems that some website designers use, the main one being that they aren't locked into a system that they can't get out off!

      That usually sways them!

      Hope this helps

      Tim
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  • Profile picture of the author NiceGuyMedia
    Hello From the Dirty South,

    We scope out a job by some basic tiers such as modified premium themes from $699 , custom themes from $2k+ ... develop some tiers you are comfortable with.

    A good rule of thumb is take the total amount of time spent to make one website, add 2 hours. Then take your base rate, $60+ and do some basic math. It makes it easy to explain to the client and you will always be under the big box shops like web.com, clickweb, and godaddy.

    Just my $0.02
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  • Profile picture of the author AudioRoxor
    Thank you guys so much for the feedback. So I understand so far to:
    • Not underprice yourself, deliver good value/work
    • Use reseller hosting
    • Good pricing points
    • Using wordpress premium themes work just fine

    How about some of your experiences/opinions with these?
    • How do you handle revisions/edits?
    • How do you handle tech support issues?
    • How do you go about training? What works well for you?
    • How did you get paid? All up front? Or 50% up front and 50% after?
    • Any other details that you wish you would have known or done when you started?

    I understand I just need to get some more experience and a portfolio, but asking some experienced folks like you guys wouldn't hurt.
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    • Profile picture of the author GrumpyMonkey
      How about some of your experiences/opinions with these?
      • How do you handle revisions/edits?
        I bill by the hour, if you have 1 revision or 10
      • How do you handle tech support issues?
        I really dont have many of them, but we take care of them.
      • How do you go about training? What works well for you?
        We offer training if the client wants to add stuff to their website. One woman payed my hourly rate to teach her how to make edits herself. She had an admin access and does really well. She also knows if she breaks it, she pays for me to fix it. 3 years now and not one problem
      • How did you get paid? All up front? Or 50% up front and 50% after?
        I do either 33%/33% 33% or 50/50. Sometimes exceptions can be made but a good faith deposit is mandatory
      • Any other details that you wish you would have known or done when you started?
        Everyday is a learning experience in problem solving and troubleshooting and customer relations. Just keep pushing forward.

      I understand I just need to get some more experience and a portfolio, but asking some experienced folks like you guys wouldn't hurt. [/QUOTE]
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      • Profile picture of the author Greg71
        Originally Posted by GrumpyMonkey View Post

        How about some of your experiences/opinions with these?
        • How do you handle revisions/edits?
          I bill by the hour, if you have 1 revision or 10
        • How do you handle tech support issues?
          I really dont have many of them, but we take care of them.
        • How do you go about training? What works well for you?
          We offer training if the client wants to add stuff to their website. One woman payed my hourly rate to teach her how to make edits herself. She had an admin access and does really well. She also knows if she breaks it, she pays for me to fix it. 3 years now and not one problem
        • How did you get paid? All up front? Or 50% up front and 50% after?
          I do either 33%/33% 33% or 50/50. Sometimes exceptions can be made but a good faith deposit is mandatory
        • Any other details that you wish you would have known or done when you started?
          Everyday is a learning experience in problem solving and troubleshooting and customer relations. Just keep pushing forward.

        I understand I just need to get some more experience and a portfolio, but asking some experienced folks like you guys wouldn't hurt.
        [/QUOTE]

        I use the Bourne system.

        Once I complete the site, I throw away the cheap prepaid mobile I bought to communicate with them. I factor in the cost of the mobile when quoting.
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  • Profile picture of the author Gary Zaydman
    Having 3 pricing bundles has always worked for me.
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  • Profile picture of the author ubaid12j
    If you've the ability to build themeforest like full featured themes, then you should cost $40 at-least for one unit.
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    • Profile picture of the author Greg71
      I use Artisteer to create templates rather than use ones from theme sites.

      That way I am already used to the way the code is layed out in the theme and let's face it, all themes need some coding at some stage.

      Just consider having to learn where that bit of code is in every theme you buy because they will all probably be a bit different because different people make them.

      With a theme creator like Artisteer, it's like the same person has built every theme I use. If I like a header from a pre-built theme I see, I can just copy and paste it into my Artisteer theme header.
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  • Profile picture of the author AudioRoxor
    Thanks GrumpyMonkey for taking the time to answer those for me.

    How do you guys feel about using contracts? Especially when starting out? I feel like I need to earn my wings first.

    I've been reading a lot about them lately when it comes to freelancing. Here's a video that I watched yesterday called "F you, Pay me" ... where a successful business man in creative work brought his lawyer along for a presentation :
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  • Profile picture of the author Mike Roncone
    Contracts, contracts, contracts.

    My rule of thumb is: if the project is for 500$ or more, or will take 8 hours of my time or more (whichever would come first) I have SOME sort of contract, even if it is an email with the whole "by responding to this email you are providing your digital signature and entering into a contract for the aforementioned goods or services as outlined in the agreement and are liable to 'XYZ company' for any charges incurred henceforth as a result of this agreement. Only respond to this email if you agree to these terms."

    I don't know, I haven't read it in a while, but it goes something like that.

    Don't devalue your time! Use contracts! there's nothing worse than working hard on something and then not getting paid, and having no recourse against them. At least with any kind of contract you have different things to "persuade" them to pay you. Including contacting the BBB, FTC, etc etc.

    Best,
    -Mike Roncone
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    Founder & Web Strategist at Grae Web Strategies

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