8 {{ upvoteCount | shortNum }}
8 {{ upvoteCount | shortNum }}

What are the financial benefits of web design?

by pmmorris
7 replies
So I am going to begin cold calling businesses and offer them website design/redesign services and I know there are plenty of scripts out there, but I am looking for one or a general idea on how to convey the financial benefits of having a website either built or redesigned. I recently found a script on WF that put a price tag on a clients "pain point" (let me apologize because I am unable to locate this post so if the OP of that thread happens upon this one, please post that link because it is a very beneficial thread)
This thread talked about calling Italian Restaurants and doing keyword research prior to calling (eg. City Italian Restaurant) and if there are 6,000 searches a month for that key word, you have the client tell your what the average bill normally is, and if you are able to get them a slice of those 6k potentials, that could equate to a lot of money for your client. When I read it, it appears that this really applies to SEO and your are applying a cost to their problem of missing out on those potential customers who are searching but not finding their site.

So my question is, is there a way that you can apply a cost to having an outdated or not having a website? I know the easy way is to say sell SEO as well, and that is a plan to offer that later on, but initially I only want to do Web Design. Instead of selling just a service and saying you need a new site, I want to speak the dollars and cents language.

Looking forward to your responses and ideas!

Thanks!
#benefits #design #financial #web
  • Profile picture of the author maxrezn
    http://www.warriorforum.com/warrior-...eb-design.html

    Best $27 you'll spend this week. Bought it last night, still digesting all the scripts.
    {{ DiscussionBoard.errors[6697412].message }}
  • Profile picture of the author payoman
    I see where you are coming from. I tried it myself.

    I feel semi-qualified to answer this, since I have been sustaining my life for the last 4 months or so purely from cold calling, so here's my bit...

    The key point I have found is that most people don't get 'sold'. They are usually either interested, or not. I don't have a single client that was initially a 'no' that turned into a 'yes'.

    Every single one of my clients was a 'yeah probably'. Then again, as I said, I am still relatively new at this, but yeah, my point is, don't stress about details like 'how they can make money from web design', simply play the numbers game.

    Dial hundreds of numbers, find the 'maybes', email them the details, follow up with a phone call and make sales. That's it.
    Signature
    Learn How To Sell Websites To Local Businesses for $600+ Today
    {{ DiscussionBoard.errors[6697865].message }}
  • Profile picture of the author Jason Kanigan
    Nice not to be remembered.

    Well here it is. It's not on this forum.

    Your prospect doesn't want a website. They don't want SEO. They don't want reputation management. They DO want a steady stream of qualified inbound leads. THAT'S the financial benefit of a well-designed website.

    Then it's up to the copy or the call to convert into revenue... but that's out of your hands.
    Signature
    >> How To Grow Your Online Business [FREE Training Video, No Opt-In, from 10+ Year Vet]

    >> For Agency Founders: The Fast Shortcut To Selling SEO, Leadgen, Webdesign & Other Services
    {{ DiscussionBoard.errors[6698661].message }}
    • Profile picture of the author pmmorris
      Originally Posted by Jason Kanigan View Post

      Nice not to be remembered.

      Well here it is. It's not on this forum.

      Your prospect doesn't want a website. They don't want SEO. They don't want reputation management. They DO want a steady stream of qualified inbound leads. THAT'S the financial benefit of a well-designed website.

      Then it's up to the copy or the call to convert into revenue... but that's out of your hands.
      Sorry Jason! I remembered the information which is a good thing, just couldn't give you credit, my bad!
      Anyway, thanks for responding and posting the link. My question, which is really the purpose of this thread, if we have the number of searches per month for a relevant keyword and put that into Dollars and Cents for the client... if their site is outdated or poorly put together how am I to feel confident in once their site is redesigned, without SEO (yet), that I can bring in more customers and apply a number to those customers (per the specific question we ask a potential client)? I hope this makes sense, I feel really confident about this script and really want to use it, I just want to make sure I understand the "ins and outs" of the script.

      Thanks!!
      {{ DiscussionBoard.errors[6699151].message }}
  • Profile picture of the author Jason Kanigan
    This really isn't difficult. Just change the language.

    If you had a better-designed website, how many more viewers do you think would stay on the page who jump away now? (simple to track with bounce rates)

    And how many of those viewers, conservatively, do you think would convert into buyers if your website was more effective?
    Signature
    >> How To Grow Your Online Business [FREE Training Video, No Opt-In, from 10+ Year Vet]

    >> For Agency Founders: The Fast Shortcut To Selling SEO, Leadgen, Webdesign & Other Services
    {{ DiscussionBoard.errors[6699788].message }}
    • Profile picture of the author pmmorris
      Originally Posted by Jason Kanigan View Post

      This really isn't difficult. Just change the language.

      If you had a better-designed website, how many more viewers do you think would stay on the page who jump away now? (simple to track with bounce rates)

      And how many of those viewers, conservatively, do you think would convert into buyers if your website was more effective?
      Makes perfect sense Jason, I appreciate it! My goal here is to, just like you stated, Monetize The Problem, so this helps a lot! Thanks!
      {{ DiscussionBoard.errors[6700293].message }}
  • Profile picture of the author vndnbrgj
    Just setup a split test campaign...
    Say "I think having a newer, more responsive site will increase business but I don't know for sure"
    Then setup the new site under a split test. Where customer a goes to the old site, and customer b goes to the new site. Customer c to the old, and customer d to the new, etc.
    Then provide the results. The stats will show which is better. Then you prove your site is more effective and close the deal. "Mr. Prospect, as you can see my site resulted in 20% more business. If you would like to continue to get this business it's only $x,xxx"

    Equate it to buying a car. When you buy a car, you test drive it first to make sure it will fill your needs. If it does, you buy it. If it doesn't, you don't buy it.
    Signature
    Life Begins At The End Of Your Comfort Zone
    - Neale Donald Wilson -
    {{ DiscussionBoard.errors[6700417].message }}

Trending Topics