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How do I position an offline marketing firm? (Need Resources: books, WSO etc)

by mike3188
3 replies
I have read countless ebook and came across post where the author says how important it is to position yourself in the marketplace. I totally believe this but the only problem I have is that they never tell you how to do so. Or if they do tell you its insufficient. From my research into books I have found only two books that were mainly theory and did not provide a guide.

I would like to know where can I find this answer?

All I need is someone to guide me to the resources and I can do the rest.


Please feel free to make suggestions
#books #firm #marketing #offline #position #resources #wso
  • Profile picture of the author Dexx
    This might help:
    http://www.warriorforum.com/warrior-...-no-money.html

    Cheers,

    ~Dexx
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  • Profile picture of the author vndnbrgj
    Tell your client you are new, but have a team to back you.
    You are committed to helping them succeed and will bend over backwards to handle their needs, not to mention a discount.

    If you are already knowledgeable on what you are offering, it will help in positioning.
    Signature
    Life Begins At The End Of Your Comfort Zone
    - Neale Donald Wilson -
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  • Profile picture of the author FormerWageSlave
    I've been reading this book:

    The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms by Paul Roetzer

    Google it and check it out. I'm finding it informative, thorough and helpful. Better than any WSO I've seen.
    Signature

    grrr...

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