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Unread 31st Jul 2012, 05:29 AM   #1
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Default MY TELEMARKETING EXPERIENCE! (COLD CALLING - IT WORKS)

This is my first month here (although it seems like it's been much longer!) and I came to terms with the fact that COLD CALLING works, quite quickly. Being a teen who worked in a call center in the past myself, I knew the power (and sometimes, stress) of telemarketing.

I remember sitting there, reading a dull and incoherent calling script for a company, trying to book estimates for thermal windows and doors. It was a boring job to say the least, but I made it fun by competing. I wanted to be the best telemarketer in the building, and after a bit of practise I was.

However, I was so discontent with the fact that I wasn't able to change up the script to my own liking. Nothing crazy or drastic, just a few intelligent changes to hopefully book some more leads, be more productive, and hopefully garner some commissions.

The call center would usually average about 2 LEADS / 3 hour shift (per outbound agent). I usually did 3 or 4 per shift. I remember one day, the manager was home ill, and I was at my wits end. At that point, I didn't care about keeping the job - in fact, I wanted to quit.

I had gotten into small debates with this manager over the script in the past. It's not like I was a bad employee or anything .. in fact the manager favored me over the majority of the agents in the room, simply because as a 15 year old I was booking twice the amount of leads than some of the 40 year old's in the building.

When I noticed that the manager was not in, I decided to take it upon myself to prove a point. I wanted to prove to the manager that his script was preventing agents from making more money for the company. I was no expert marketer at the time (and I'm still far from it) but I KNEW that I could write up a script in a matter of minutes that would BLOW THE CURRENT ONE AWAY in terms of conversions and call center averages.

And so the second I noticed the manager being away, I took a piece of paper and a pencil, and I wrote my own version of the script. It took me about 6 minutes to write an opening and a number of popular rebuttals to utilize.

That day, while neglecting the company's script and using my own modification, I booked 12 leads.

The next day, I walked into work knowing that the boss would be very happy upon looking at the previous day's statistics. I also knew that he was way too egotistical to come to the conclusion that a 15 year old wrote a script in a matter of minutes of which dominated his own.

I walked into the room, and was greeted by him with a huge grin. He obviously heard about me breaking all time company records the shift prior.

"Woah, Jon! I heard you had quite the day yesterday," he stated with delight. "How'd you pull it off?"

"I used a script that is rendered to actually be effective to the prospects this company is calling. Oh, and if you don't mind I'd like to give my notice. I don't intend to continue my employment here by the end of the month."

And with that, I sat down, went through my 3 hour shift and went home; only to return a week later to collect my final paycheck.

I didn't need the job. It was part-time, and it wasn't good pay. I'm just a 16 year old, so it's not like I had bills to pay at the time. I knew that I was too good to be working for somebody of whom was ignorant to change and placed his ego before business.

As it turns out, a friend of mine who continued on working there informed me a couple months later that the manager had gone through my calls that day and actually taken the modified script I used and decided to begin enforcing it verbatim with the entire call center. He came to terms with the fact their initial calling script was far from efficient and even took the opportunity to take the one I made.

Leaving that telemarketing job was one of the best decisions I've made thus far in my marketing career. If there's any lesson to take from this true (and hopefully somewhat entertaining) story is that It's all in the pitch.

Cold calling works. Take some action and find out for yourself. :]

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Unread 31st Jul 2012, 05:51 AM   #2
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Default Re: MY TELEMARKETING EXPERIENCE! (COLD CALLING - IT WORKS)

~Yeah great...

BUT the big question is why do you have to keep trying to get new business every day?

This is what gets me about "cold calling". You have to spend how many hours of each day cold calling new bizz? Why? Why not simply go for 5-10 high paying montlhy clients and then you do not have to slave away making those cold calls. And when do you actually get any work done?

Is that the life you want? Every day...claling strangers selling to them? What happened to buisness? Passive income?

My 2 cents and I have no doubts i am going to get flamed to death here soon. (i know who by)

BUT if you have to keep cold calling for new biz...something is wrong with your business modul. I can understand the need to do it to start with or even every so often if clients drop out....but every day? That isn't right.

Good luck.
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Unread 31st Jul 2012, 06:09 AM   #3
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Default Re: MY TELEMARKETING EXPERIENCE! (COLD CALLING - IT WORKS)

Quote:
Originally Posted by sloanjim View Post
~Yeah great...

BUT the big question is why do you have to keep trying to get new business every day?

This is what gets me about "cold calling". You have to spend how many hours of each day cold calling new bizz? Why? Why not simply go for 5-10 high paying montlhy clients and then you do not have to slave away making those cold calls. And when do you actually get any work done?

Is that the life you want? Every day...claling strangers selling to them? What happened to buisness? Passive income?

My 2 cents and I have no doubts i am going to get flamed to death here soon. (i know who by)

BUT if you have to keep cold calling for new biz...something is wrong with your business modul. I can understand the need to do it to start with or even every so often if clients drop out....but every day? That isn't right.

Good luck.
Did I say that I cold call every day? No. Of course not. I probably do 2 sessions a week at most currently, and it's been working well thus far. I don't spend the entire day doing it either - usually just a morning or two a week.. and it's WELL worth it. I don't see an issue with spending a couple hours cold calling in order to secure a couple clients.

By the way, you're making it seem as though cold calling only relates to small sales, and that going after monthly "high-paying" clients is a better approach. Did it ever occur to you that one's prospects do not always have to be simple everyday consumers? People cold call all types of niches, not just for smaller scale sales such as web design, etc. I know of people who make cold calls to construction companies and architect's and make $20,000+ sales at a time. Cold calling isn't at all just for small scale operations. It depends who you're calling.

Not that there's anything wrong with these smaller scale operations, either. I'm content spending 4 hours on the phone to make a $500 sale with potential for future transactions, the sale of alternative services, and referrals. I think that's pretty good money for a teenager, and I don't see a problem with that.

Not everybody can go straight to making 5-10 "high paying" monthly operations.. but they can probably get there via learning the ropes and cold calling.

Cold calling is a fantastic way to reach prospects in which may be interested in one's products or services, and I feel like you're completely underestimating the resiliency and power of it in a general sense.

I thank you for your opinion but if you do you're research you'll find a TON of success stories even just on WF from users of whom have tried their hand at cold calling and SUCCEEDED dramatically.

Thanks,
Jon.

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Unread 31st Jul 2012, 06:53 AM   #4
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Default Re: MY TELEMARKETING EXPERIENCE! (COLD CALLING - IT WORKS)

My remark was more about cold calling in general than on your post. But thx for the reply.

My point being.....if you have to keep cold calling for business maybe something is wrong with your business?
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Unread 31st Jul 2012, 08:07 AM   #5
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Default Re: MY TELEMARKETING EXPERIENCE! (COLD CALLING - IT WORKS)

99% of sales people are going to have to continue prospecting their entire lives.

I've talked to veteran insurance salesmen who run out of referrals and family members to sell to around the 7-9 year mark. There comes a point where one simply has tapped out whom they can work. Therefore, they go back to what they KNOW works -- they hit the streets, bang on doors, cold call, work a business reply direct mail system, etc.

Unfortunately, I think a lot of the sales process has been co-opted by charlatans selling "marketing systems" that really target the "lazy factor" all of us have. Nothing sounds better than a six-figure business, where all the business calls YOU, and you don't have to go any further than your kitchen table (wearing nothing but your underwear, of course) to make it happen.
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Unread 31st Jul 2012, 09:05 AM   #6
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Default Re: MY TELEMARKETING EXPERIENCE! (COLD CALLING - IT WORKS)

If you don't keep talking to new people/prospects, your business will die.

I'm totally for using multiple marketing techniques, but nothing has ever worked for me as well as picking up the phone and having a relaxed conversation with another person.

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Unread 31st Jul 2012, 10:03 AM   #7
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Default Re: MY TELEMARKETING EXPERIENCE! (COLD CALLING - IT WORKS)

Calling gives you quick feedback, a yes or a no. Marketing can result in a very slow sales cycle. I'm for using everything you can to get incoming leads, but calling in my experience gets you the quickest results.

'Course, getting your offer out in front of a salivating marketing will work fast, too...but you have to know where is that market is.

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Unread 31st Jul 2012, 10:07 AM   #8
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Default Re: MY TELEMARKETING EXPERIENCE! (COLD CALLING - IT WORKS)

Adrian,
Can you give us some more info on the flyer system you use? All about having different lines in the water.
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Unread 31st Jul 2012, 10:54 AM   #9
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Default Re: MY TELEMARKETING EXPERIENCE! (COLD CALLING - IT WORKS)

Adrian...

My father, who sold his business for millions, had all his salesmen cold call.

This is how he got into some of his biggest accounts.

Fortune 500 companies... Pharmas... Software development people... all cold call.

Targeted, direct marketing DOES work... but so does cold calling. For thousands upon thousands of successful salespeople.

Why is that so hard to comprehend?
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Unread 31st Jul 2012, 11:16 AM   #10
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Default Re: MY TELEMARKETING EXPERIENCE! (COLD CALLING - IT WORKS)

Are you just making this up? Because in your other thread you state that your first cold call was very recently and about selling web design.

Here - http://www.warriorforum.com/offline-...peechless.html

Quote 1 - When I finally made my FIRST EVER cold call, I didn't know what to expect.. but I prepared a script and off I went. I went on google and found a roofing company with a TERRIBLE website (looked like it was straight out of 1995!) and decided to make the call.

Quote 2 - This was all from my first cold call ever - beginners luck? I am actually speechless. I'm meeting with this guy on Monday at the company headquarters and I am anxious and excited. I can't believe this.
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Unread 31st Jul 2012, 11:20 AM   #11
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Default Re: MY TELEMARKETING EXPERIENCE! (COLD CALLING - IT WORKS)

So let's have a race...

You send out a DM campaign...I'll pick up the phone...

I'll have a new client before you even get to the post office.

I like to do target mail also...but the phone is still the most potent, least expensive, and greatest relationship starting device on the planet. It's all in how you approach it.

It's not worth arguing about, it all works. What doesn't work is sitting around wondering what does work.
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Unread 31st Jul 2012, 11:38 AM   #12
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Default Re: MY TELEMARKETING EXPERIENCE! (COLD CALLING - IT WORKS)

Quote:
Originally Posted by Adrian Browning View Post
It seems people around here seem to lie to push the idea that cold calling works.

Disgusting if you ask me.
You're right, it is disgusting, all those liars.
I guess companies that are spending multi-million dollars per month to pay their telemarketers wages get no positive ROI whatsoever. They just like to throw their money away.
Right?
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Unread 31st Jul 2012, 11:40 AM   #13
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Default Re: MY TELEMARKETING EXPERIENCE! (COLD CALLING - IT WORKS)

I'm sure it does, but just makes me wonder if OP is out to publish a WSO or something. LoL I remember reading his original thread on his first cold call ever and how it was a massive success. Now I am like hey, wait a minute.

If indeed he is lying, which is what it definitely looks like, then he is just making the successful cold callers on the forum look bad.
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Unread 31st Jul 2012, 11:57 AM   #14
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Default Re: MY TELEMARKETING EXPERIENCE! (COLD CALLING - IT WORKS)

Amazing how a thread can go from one thing to the next real fast around here...

Look guys - EVERYTHING works if you work it. And EVERYONE has their own method to the madness and tends to stick with what works for them. If it produces great results for them, then what's the fuss?

Think about it - Is it hurting your business or taking money out of your pocket because someone is using a method that you don't use or don't care for?

The back and forth here is like a football player who excels at football telling a basketball player that the only way to be a "real athlete" is to play football. If the basketball player gives it a shot, he may not be good at it. I think you get my point...

This subforum is to talk about and share strategies and ideas relating to offline marketing, not to try to debunk other people's methods. It's a complete waste of time and does nothing more than make you look silly in the end.

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Unread 31st Jul 2012, 12:00 PM   #15
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Default Re: MY TELEMARKETING EXPERIENCE! (COLD CALLING - IT WORKS)

Wasn't trying to debunk his method. Just pointing out some inconsistencies.
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Unread 31st Jul 2012, 12:05 PM   #16
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Default Re: MY TELEMARKETING EXPERIENCE! (COLD CALLING - IT WORKS)

Quote:
Originally Posted by Adrian Browning View Post
Blah, blah, blah, I'm spouting the same old sh*t.

I have nothing to contribute, except to bust the b*lls of those who prospect by phone.

Blah, blah, blah, just more condescending BS to spew.

I'm disgusting if you ask me.
You know Mr. Tex-ass, I've watched your MO.

You seem to crawl out from under your rock whenever a thread about prospecting by
phone seems to appear.

You add nothing constructive. All you seem to do is belittle those who choose a method
that fits them.

If you're so successful as you claim to be, I have yet to find any thread started by you
that educates, informs, and teaches your methods of prospecting.

By that I don't mean a bullet list of activities you find to be more advantageous than
phone prospecting. Any knucklehead can do that.

I mean a meaningful, insightful, step-by-step instructive thread outlining and detailing
the many ways you have found to be far superior than, as you call it: "crank calling".

If you can't man-up and start such a thread to once and for all prove and educate to those
who would greatly benefit from your self-proclaimed superiority, then may I suggest one simple act for you:

Crawl back into your hole and beat-it punk.

Your condescending ways may be a glimpse as to your true personality.
And that for me, truly disgusts me.

Peace.
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Unread 31st Jul 2012, 12:17 PM   #17
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Default Re: MY TELEMARKETING EXPERIENCE! (COLD CALLING - IT WORKS)

Quote:
Originally Posted by bhuff85 View Post
Amazing how a thread can go from one thing to the next real fast around here...

Look guys - EVERYTHING works if you work it. And EVERYONE has their own method to the madness and tends to stick with what works for them. If it produces great results for them, then what's the fuss?

Think about it - Is it hurting your business or taking money out of your pocket because someone is using a method that you don't use or don't care for?

The back and forth here is like a football player who excels at football telling a basketball player that the only way to be a "real athlete" is to play football. If the basketball player gives it a shot, he may not be good at it. I think you get my point...

This subforum is to talk about and share strategies and ideas relating to offline marketing, not to try to debunk other people's methods. It's a complete waste of time and does nothing more than make you look silly in the end.
Only a couple of individuals are trying to "debunk" other methods.

I'm also a copywriter--and I make a whole lot more money per copywriting project than helping people sell better. And I design websites, but you don't even see me talking about that here.

Unlike some other people, my income doesn't revolve around forum marketing. So there's no need for me to try and say something else doesn't work.

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Unread 31st Jul 2012, 12:26 PM   #18
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Default Re: MY TELEMARKETING EXPERIENCE! (COLD CALLING - IT WORKS)

Quote:
Originally Posted by Jason Kanigan View Post
Only a couple of individuals are trying to "debunk" other methods.

I'm also a copywriter--and I make a whole lot more money per copywriting project than helping people sell better. And I design websites, but you don't even see me talking about that here.

Unlike some other people, my income doesn't revolve around forum marketing. So there's no need for me to try and say something else doesn't work.
No worries Jason - wasn't singling anyone out here in particular, but just thinking out loud in general. You've posted a heck of a lot more helpful tips and contribute a lot of GREAT stuff than 95% of the people here.

Some people, on the other hand - no so much...

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Unread 31st Jul 2012, 01:12 PM   #19
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Default Re: MY TELEMARKETING EXPERIENCE! (COLD CALLING - IT WORKS)

Quote:
Originally Posted by Jason Kanigan View Post
Unlike some other people, my income doesn't revolve around forum marketing.
Wow Jason, that's a low blow.

Just curious though...if that's a fact, why is your signature bigger than a breadbox?
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Unread 31st Jul 2012, 01:26 PM   #20
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Default Re: MY TELEMARKETING EXPERIENCE! (COLD CALLING - IT WORKS)

Quote:
Originally Posted by mak25 View Post
Wow Jason, that's a low blow.

Just curious though...if that's a fact, why is your signature bigger than a breadbox?
How is it a low blow? I'm just stating a fact.

I have a lot of ways to help people.

What I am NOT doing is saying there is only one true golden path to success, and talking down other methods.

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Unread 31st Jul 2012, 04:43 PM   #21
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Default Re: MY TELEMARKETING EXPERIENCE! (COLD CALLING - IT WORKS)

Quote:
Cold Calling only converts at a 1:100 ratio giving you a conversion rate of a mere 1%.. So this means that for every 100 phone calls you make you are only likely to close just 1 deal.. and that '1 deal' isn't even guaranteed.
Making 100 calls a day takes about 90 minutes - that is if you manually dial.
So that would mean 1 sale a day. 1 sale can easily be in the $1,000+ range. So what's so horrible about cold calling again :confused:

Quote:
The average warrior does not have thousands of telemarketers on their payroll.. They do not have buildings full of telemarketers who generate millions of calls per day..
No, they don't. And that's the beauty of cold calling isn't it? One can pick up the phonebook, and start dialing with their phones. In the beginning they may only close 1 out of 200 dials. Then you'll quickly grow to the 1/100 level typically. So you spend anywhere from 90 minutes to 3 hours hitting the phones to land a $1,000+ deal. You could do this 3 times a week and work the other 2 days on getting the actual work done OR you can outsource it and make 5+ sales per week. So that's $3k-$5k per week without any startup money - according to your own theory of ''only'' 1 out of 100 converting.
So what's so horrible about cold calling again?

Quote:
.. and how long does it take to make 100 calls? half a day? a whole day? a week?
It takes about 90 minutes as stated above. Perhaps you should try it once?

Look, apparentely you get good results from your direct mail/flyer campaign or whatever it is. Good for you. I just don't see why you have to bash a very established marketing method that has proven time after time to be greatly effective when you clearly have no experience actually doing it (the suggestion that 100 calls might take half or a whole day or even a week)..
Be open is all I'm saying.
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Unread 31st Jul 2012, 08:02 PM   #22
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Default Re: MY TELEMARKETING EXPERIENCE! (COLD CALLING - IT WORKS)

Quote:
Originally Posted by Adrian Browning View Post
I don't know of 1 business owner who will cut a check for a $15 barbecue stand let alone a $20,000 deal with someone who reached them via a cold call.
This is one of the most ignorant things I have ever read on this forum...
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Unread 31st Jul 2012, 09:00 PM   #23
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Default Re: MY TELEMARKETING EXPERIENCE! (COLD CALLING - IT WORKS)

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This is one of the most ignorant things I have ever read on this forum...
I have to agree 100% with that statement. On the other hand, it seems some are positioning for their next WSO and when someone say anything bad about it they get to flaming and defensive.

We do emailing and it works.
We do cold calling and it works
We do letters, post cards and flyer and it works

We even have have a few sales guys folks who just walks in a business and sell cold calling i.e door to door and guess what... it works.

It required testing and testing and more testing. The problem is so many here are looking for the magic bullet , the WSO, the gets 20 clients in a hour "make 10,000 your first week crap" they are not willing to put the time and effort. Then when they hit a small hurdle they move on to the next WSO, or Sell a WSO theory that is most likely junk and just another that "theory".





There is a lot of helpful information on this site it just getting harder to weed thru the increasing amount of junk .
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Unread 31st Jul 2012, 09:59 PM   #24
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Default Re: MY TELEMARKETING EXPERIENCE! (COLD CALLING - IT WORKS)

You know what...

I'm sick of seeing the constant battle about what works. Why don't you guys just get out there and DO IT. Quit sitting on a forum and critiquing what works and what does not. IT ALL WORKS. And it's all part of a marketing plan that all business SHOULD have in order to grow.

Yellowpages sells millions of dollars in websites and phone page ads every single year by cold calling...

Vistaprint branded themselves as the "go to" for business cards through direct advertising and TV ads.

Dan Kennedy has proved over and over again that direct mail pieces work. Just read a couple of his books...

Affiliate marketers make a full time income just by having a golden email list

You should start to see a trend here. It ALL works and these companies/individuals have the bank accounts and clientele to back it up.

It's called MARKETING ladies and gentlemen. The idea is to develop a plan that includes as many lead gen funnels as possible.

I'm sick of looking around this MARKETING forum and seeing all this BS. If you have a problem with cold calling DON'T COLD CALL, if you think direct mailing is out dated DON'T MAIL. Quit sitting on here and bashing these different MARKETING methods.

IT DON'T MATTER WHAT WORKS BEST. It's all part marketing which is the foundation for ANY business. A good cold caller can make 6 figures a year easily. A good copywriter can make 6 figures a year easily.

I will always keep the quote "Always Be Closing" near and dear to me. And I think some of you should too. It don't matter HOW you are closing or WHAT method you are using to generate the leads. The important part is that you are CLOSING, SELLING, PUTTING MONEY IN YOUR BANK ACCOUNT, GROWING YOUR BUSINESS.

No one here has room to bash, I just listed companies that use the same methods that you are bashing to make more money then you can even dream of making.

If people would put as much effort into their business as they do on this forum these stupid discussions wouldn't even be present because you would actually be making money

You are forgetting the point of being on this forum in the first place. To take and receive information. Not to break these methods down and bash them only to say you have a better way of doing it. If you do, then good for you. Go make it happen and teach someone how you do it along the way...
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Unread 31st Jul 2012, 10:39 PM   #25
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Default Re: MY TELEMARKETING EXPERIENCE! (COLD CALLING - IT WORKS)

AWESOME!! You Nailed It Man, With Facts!! Right on!

Website Design,Mobile Marketing and Social Media
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Unread 31st Jul 2012, 10:42 PM   #26
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Default Re: MY TELEMARKETING EXPERIENCE! (COLD CALLING - IT WORKS)

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Originally Posted by Adrian Browning View Post
$20,000 a deal through cold calling? Why don't we keep things 100% realistic here.

Thats not unreal;istic at all Adrian. What do you think stockbrokers do?

In fact I have made $20,000 deals through EMAIL.

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Unread 31st Jul 2012, 10:45 PM   #27
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Default Re: MY TELEMARKETING EXPERIENCE! (COLD CALLING - IT WORKS)

Cold calling, direct mail, and SEO are tools of the DEVIL!!!! Repent fellow offliners sinners and join Browningism where we market our services at farmers markets and on milk cartons.
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Unread 31st Jul 2012, 11:07 PM   #28
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Default Re: MY TELEMARKETING EXPERIENCE! (COLD CALLING - IT WORKS)

What the hell is going on here? Since when was cold calling expensive/hard to do/low yield? Have you seen my threads? 7.4k last month from cold calling alone? >_>

Mind = boggled
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Unread 31st Jul 2012, 11:45 PM   #29
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Default Re: MY TELEMARKETING EXPERIENCE! (COLD CALLING - IT WORKS)

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Originally Posted by sloanjim View Post
~Yeah great...

BUT the big question is why do you have to keep trying to get new business every day?

This is what gets me about "cold calling". You have to spend how many hours of each day cold calling new bizz? Why? Why not simply go for 5-10 high paying montlhy clients and then you do not have to slave away making those cold calls. And when do you actually get any work done?

Is that the life you want? Every day...claling strangers selling to them? What happened to buisness? Passive income?

My 2 cents and I have no doubts i am going to get flamed to death here soon. (i know who by)

BUT if you have to keep cold calling for new biz...something is wrong with your business modul. I can understand the need to do it to start with or even every so often if clients drop out....but every day? That isn't right.

Good luck.
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Originally Posted by sloanjim View Post
My remark was more about cold calling in general than on your post. But thx for the reply.

My point being.....if you have to keep cold calling for business maybe something is wrong with your business?
The big question, is why would you stop seeking out NEW business? Why have 10 monthly clients when you can have 100? Why have 100 when you can have 1,000?

That makes no sense.

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Unread 1st Aug 2012, 03:34 AM   #30
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Originally Posted by Mav91890 View Post
Are you just making this up? Because in your other thread you state that your first cold call was very recently and about selling web design.

Here - http://www.warriorforum.com/offline-...peechless.html

Quote 1 - When I finally made my FIRST EVER cold call, I didn't know what to expect.. but I prepared a script and off I went. I went on google and found a roofing company with a TERRIBLE website (looked like it was straight out of 1995!) and decided to make the call.

Quote 2 - This was all from my first cold call ever - beginners luck? I am actually speechless. I'm meeting with this guy on Monday at the company headquarters and I am anxious and excited. I can't believe this.
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Mav I was just about to post the same thing.

It seems people around here resort to creating lies to push the idea that cold calling works.

But we all know who is behind these false accounts.

Disgusting if you ask me.
Let me clear up the "confusion" here.

Yes, I did do work at a call centre from September 2011 - February 2012. The thread I posted previously was a reference to my first cold call ever as an INDIVIDUAL -- a reference to my first try at what I had been researching in the forum of which I was sharing my experience.

I have yet to ever fabricate anything. If you want proof of me working at that facility, I'll provide it in a heart beat. I would benefit nothing from wasting time writing up a false story. Everything here is 100% ACCURATE and if you feel as though it's not, that's up to you, but I have no problem providing proof.

This was supposed to be a neat story from my past as a telemarketer in order to encourage those of whom are looking to get into cold calling. Those of whom think I'm contributing to this forum just to market a future WSO are ABSOLUTELY LUDICROUS.

I'm a new member here, and I already love the Offline Marketing Forum. I was simply trying to contribute here and share some past experiences. My apologies if there was any misunderstanding between my job of which consisted of outbound cold calls months and months ago and my efforts to break into cold calling individually, as frequently discussed in this forum.

Sorry for any confusion there. Hopefully at least some people can enjoy the story. If not, I'm sorry to hear.

It seems this thread has become something much more than the discussion of my experience here, but rather a debate between the advantages and disadvantages of cold calls. Intriguing.

Thanks to everyone who was not so quick to throw me under the bus, and I'm sorry to every person who was misunderstood. I should have clarified.

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Unread 1st Aug 2012, 04:01 AM   #31
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Default Re: MY TELEMARKETING EXPERIENCE! (COLD CALLING - IT WORKS)

LOL but such a big "signature box" to advertise in this forum for free.........Bit hypocrytical me thinks!

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Unread 1st Aug 2012, 04:06 AM   #32
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i am not saying that. But it doe seem ro be many peope biz module. So they aren't Int marketers or product producers but phone sellers. If you spend 10 hours a day ,makjnig 100 + calls to get 1 new cusotmers. Where does that leave you any time at all to service existing clients, upsell, create new products etc?

And isn't this simply a job then? Slave to time?

I can fully understand say hittign the phone to get 20+ clienbts but then stop and build it up more passivley or just upsel lcurrent customers.

If you keep selling $100 web sites.....nothing else. It's a daily grind. Not a business.

Oh and a lot of scams are promoted via the cold calling route. So you might be guilty by "association" I knew a company in Sotuh Africa that sold bogus fake wine invesmtents to US Dr's. ($900M over 8 years they took..got closed down in 2002.) Obviously with scam it's not about word of mouth or legit advertising methods. Personally, I wouldn't touch anything made by a cold call. I might look into it....but I'd be so annoyed at the cold call taking my time up I doubt it.

Quote:
The big question, is why would you stop seeking out NEW business? Why have 10 monthly clients when you can have 100? Why have 100 when you can have 1,000?

That makes no sense.
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Unread 1st Aug 2012, 04:11 AM   #33
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Default Re: MY TELEMARKETING EXPERIENCE! (COLD CALLING - IT WORKS)

I am sure running dow the street naked with your web site name tatooed to your backside might get a few clients.....but you want to do it?
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Unread 1st Aug 2012, 04:11 AM   #34
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Default Re: MY TELEMARKETING EXPERIENCE! (COLD CALLING - IT WORKS)

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Originally Posted by sloanjim View Post
If you spend 10 hours a day ,makjnig 100 + calls to get 1 new cusotmers. Where does that leave you any time at all to service existing clients, upsell, create new products etc?

Please excuse me, but if it takes a person 10 HOURS to make 100 calls, they need serious assistance.

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Unread 1st Aug 2012, 04:33 AM   #35
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Default Re: MY TELEMARKETING EXPERIENCE! (COLD CALLING - IT WORKS)

I would be interested to know your motivation for writing these comments.

I am just suprised that such a successful entrepeneur as yourself , would
see any value in spending time arguing with people that you obviously have
little regard for.

Could not see Richard Branson getting up in the morning and feeling the need to spend time ,justifying his business plan on a forum, I am sure he puts his skills to more worthwhile uses, and his results speak for themselves.



Waiting to be educated.

Quote:
Originally Posted by Adrian Browning View Post
$20,000 a deal through cold calling? Why don't we keep things 100% realistic here.

I don't know of 1 business owner who will cut a check for a $15 barbecue stand let alone a $20,000 deal with someone who reached them via a cold call.

Not everyone can start off with 5-10 high paying monthly contracts? Excuse me? Well what is high paying to you? $600, $1000? Because when I started out I ran Flyer campaigns and Direct mail pieces that secured me my first 5 clients all paying above $1.5K each.. I practically started my whole organisation off of Direct advertising.




Okay, so what about your current clients? It is a known fact that it costs more in time, money and effort to find new customers than it does to service your existing ones.

Ever heard of upselling? ...That is how money is made in this industry.

But sure, some time should be delegated towards finding new customers.. But there should always be an automated system in place.

Cold calling takes up hours of precious time.. and produces very little in return.

I know that I can set up a high converting DM campaign, get some good quality flyers printed, have them distributed during the first week of every month and then sit back as all the leads come in..

This leaves me more room to focus on my current clients, and improve my business.
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Unread 1st Aug 2012, 05:37 AM   #36
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Default Re: MY TELEMARKETING EXPERIENCE! (COLD CALLING - IT WORKS)

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I am sure running dow the street naked with your web site name tatooed to your backside might get a few clients.....but you want to do it?
You are right, getting teenagers to walk down the street in boiling sun passing out flyers and being underpaid is much more becoming.

Sending people mail in important "legit" looking packages, just so they can open it it in the middle of their busy day, only to find out it is a solicitation is much better.

Never mind how many of them view it and say "God Im so tired of getting this trash in the mail" and literally throw it away, cursing under their breath at the people who keep wasting their time making them open junk mail.

You are right, thats much more civil.

Influencing people into thinking they need to pay you $5000 for something you outsource to the Philippines for $100 bucks- taking advantage of poor under paid talent, instead of paying them what you would an American... is much more civilized "positioning".

I can tell you that when I outsource to another country, I pay them what I pay an American.

Positioning, and appearances are not the same as true "worth". You confuse the two. Conversion is conversion, no matter how you position it. And the cost of making 5 sales with a telemarketer is no higher than the cost of doing it via direct mail, only you get results faster, and you actually provide a good opportunity for a person to make money with you and to develop as a business person in the process.

And perhaps when you have thousands to spend on direct mail, and can withstand the time frame of getting a pipeline going , it is more effortless. I will give credit where it is due.

Telling people who cant afford that, that they are scum for doing everything they can with what they have is much more humane.

I feel you sloanjim.

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Unread 1st Aug 2012, 07:15 AM   #37
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Default Re: MY TELEMARKETING EXPERIENCE! (COLD CALLING - IT WORKS)

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Originally Posted by John Durham View Post
You are right, getting teenagers to walk down the street in boiling sun passing out flyers and being underpaid is much more becoming.

Sending people mail in important "legit" looking packages, just so they can open it it in the middle of their busy day, only to find out it is a solicitation is much better.

Never mind how many of them view it and say "God Im so tired of getting this trash in the mail" and literally throw it away, cursing under their breath at the people who keep wasting their time making them open junk mail.

You are right, thats much more civil.

Influencing people into thinking they need to pay you $5000 for something you outsource to the Philippines for $100 bucks- taking advantage of poor under paid talent, instead of paying them what you would an American... is much more civilized "positioning".

I can tell you that when I outsource to another country, I pay them what I pay an American.

Positioning, and appearances are not the same as true "worth". You confuse the two. Conversion is conversion, no matter how you position it. And the cost of making 5 sales with a telemarketer is no higher than the cost of doing it via direct mail, only you get results faster, and you actually provide a good opportunity for a person to make money with you and to develop as a business person in the process.

And perhaps when you have thousands to spend on direct mail, and can withstand the time frame of getting a pipeline going , it is more effortless. I will give credit where it is due.

Telling people who cant afford that, that they are scum for doing everything they can with what they have is much more humane.

I feel you sloanjim.
Wait, so you have never actually sold Web Design + SEO?

Because I would assume you outsource those services if you did sell them?

Also John, I wouldn't have thought you considered outsourcing for low-wages a bad thing?

If they are willing to work for that amount, that is their choice. Just as it's any American's choice to work at McDonalds. If you choose to eat junk food and become obese, that's your choice. If you choose to work for peanuts, that's your choice too.

I read somewhere that some people value security much more than money. So perhaps that is what these Filipino people want, more than money?

I don't know, this just struck me as a little odd coming from you?
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Unread 1st Aug 2012, 07:21 AM   #38
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Wait, so you have never actually sold Web Design + SEO?

Because I would assume you outsource those services if you did sell them?

Also John, I wouldn't have thought you considered outsourcing for low-wages a bad thing?

If they are willing to work for that amount, that is their choice. Just as it's any American's choice to work at McDonalds. If you choose to eat junk food and become obese, that's your choice. If you choose to work for peanuts, that's your choice too.

I read somewhere that some people value security much more than money. So perhaps that is what these Filipino people want, more than money?

I don't know, this just struck me as a little odd coming from you?
Payoman, I promise you with all my heart that

A: I have sold more web design than any single person on this forum including main discussion people. Possibly even "combined" and I say that not arrogantly, just stating what is in all probability a fact.

We arent talking a few clients, we are talking TENS OF THOUSANDS of clients.

B: Yes I do outsource, and I pay people outsourcers pay that I can mark up, but it is FAIR pay, and its equal pay that I would pay ANYONE for that job... and often more than they ask for because I dont allow people to belittle themselves when working with me.

I even got into a semi arguement with a graphic designer right here on the forum the other day because they wouldnt accept the pay that I thought they were worth, because they are from Africa- That means nothing to me- only talent and worth. I dont want bad karma for taking advantage of people just because they dont see their worth. I am smart enough to be fair and still make profit.

C: The longer you get to know me, the less odd you will find that.

You HAVE to mark up outsourcers work, but you dont have HAVE to take advantage of their low self esteem just because its there, you can choose to make money and simultaneously bring UP the people around you.

-JD

Ps.

Just like Im sure you have read my "power posting" report for free.

You can get business from forums, which we loosely call forum marketing, but as you can see by my example , you dont HAVE to try and fool people into thinking you dont make money at it- you CAN put out a free report and teach them to do it right for themselves as well...and help the ones who help you to help themselves and grow.

Im about making money, and also about "bringing people up".

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Unread 1st Aug 2012, 07:27 AM   #39
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A: I have sold more web design than any single person on this forum including main discussion people.
That is a very bold statement. I hope there is truth behind this. i.e can you back up this claim? - If not, we all know what this is called. (It begins with the letter L)
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Unread 1st Aug 2012, 07:37 AM   #40
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That is a very bold statement. I hope there is truth behind this. i.e can you back up this claim? - If not, we all know what this is called. (It begins with the letter L)
Murdock,

I have already backed it up a 100 times and had doubters here do everything but access my personal bank account to verify it, and have even called my past clients and employers to check me out.

I built a company for a man with a handful of telemarketers into selling 50 million dollars worth of web design business and having 100 TMS in his first year and a half of starting it , and the company later sold to prodigy international (on record) for over 800 million dollars with over 80,000 web clients across america, under my management and using my scripts, and under my live training and motivation.

Then I went on and did it for 3 other companies and created for MYSELF an offline affiliate army of 2000 people who all paid me 300.00 just to become an affiliate...

TODAY, Im walking proof on the warrior forum that I have risen to the top of my ONLINE training career about as high as a man could go.

I have a six figure forum, that I dont even work on half the time... but plan to get back to working in more.

I am my own proof. Its clear Im an above average achiever even in a place as huge as the warrior forum.

I have more thanks than posts because I cant even COUNT how many people I have helped make their first offline sales here.

And Im running out of fingers on the people I have helped to promote themselves online as well.

I dont speak unsurely.

Ps. These claims were proven long ago, but if you think Im smart enough to stay in the Warrior game as an over achiever this long, which is clear, then do you also think Im dumb enough to blow it at this stage with a big lie?

The problem you are having is that kind of success is unbelievable to you, and I understand. Its almost unbelievable to me too...but its true.

Now do I make 50 million dollars per year personally ? No.

Have I sold hundreds of websites personally? Yes, maybe even more than a thousand.

Have I trained telemarketers to sell 10's of thousands of clients and watched over every sale myself? Yes.

Have I seen just about every form of telemarketing success and failure and worked with it hands on personally to help others produce?
Yes.

Am I the absolute best in my field...? Yes, but Ken Michaels is also on that level, so Im not alone.

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Unread 1st Aug 2012, 07:42 AM   #41
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I have already backed it up a 100 times and had doubters here do everything but access my personal bank account to verify it, and have even called my past clients and employers to check me out.

I built a company for a man with a handful of telemarketers into selling 50 million dollars worth of business and having 100 of them in his first year and a half of starting it , and the company later sold to prodigy international (on record) for over 800 million dollars with over 80,000 web clients across america, under my management and using my scripts, and my training.

Then I went on and did it for 3 other companies and created for MYSELF an offline affiliate army of 2000 people who all paid me 300.00 just to become an affiliate...
Prove it.

Not so many people on this forum are easily fooled anymore John.
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Unread 1st Aug 2012, 07:57 AM   #42
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Prove it.

Not so many people on this forum are easily fooled anymore John.
I have done proven it a million times. You are no one to me to make me do it again. Look up my post trail and find it all yourself. You are nobody for me to prove anything to.

I have to prove it every time a new cycle comes into this forum and my last round was my last round of proving the same point a hundred times.

You think you are unique sizing me up and challenging me?

You think I havent withstood this crap before?

Dont be lazy. If you want to know me then look it up.

You can start with "bizonthe.net" that was the first company located on Nolensville road in Nashville tennessee, the call center that promoted the site was called com 1 and I was the general of that army. Its easy enough to verify with a little homework.

Thats just the "beginning"...

But on another note... you saying "prove it" to me, and critisizing me is laughable.

I have forgotten more about selling websites than you will know in the next ten years!

Perhaps after you check me out an apology will be in order. I will wait for it.

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Unread 1st Aug 2012, 08:10 AM   #43
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Hmmm John I was taking the P**. I wouldn't actually recommend wlaking down the street naked to advertise.

and I never once mentioend using flyers so why are you now going on about that?

Thx

Quote:
Originally Posted by sloanjim
I am sure running dow the street naked with your web site name tatooed to your backside might get a few clients.....but you want to do it?
You are right, getting teenagers to walk down the street in boiling sun passing out flyers and being underpaid is much more becoming.

Sending people mail in important "legit" looking packages, just so they can open it it in the middle of their busy day, only to find out it is a solicitation is much better.

Never mind how many of them view it and say "God Im so tired of getting this trash in the mail" and literally throw it away, cursing under their breath at the people who keep wasting their time making them open junk mail.

You are right, thats much more civil.
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Unread 1st Aug 2012, 08:14 AM   #44
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Hmmm John I was taking the P**. I wouldn't actually recommend wlaking down the street naked to advertise.

and I never once mentioend using flyers so why are you now going on about that?

Thx
Because flyers and have been the main subject of discussion here...among cold calling naysayers... I was comparing it more to the other forms of marketing that some consider better "positioning" and killing many birds with one stone..., coupled with your feeling that cold calling is bad "positioning".

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Unread 1st Aug 2012, 08:15 AM   #45
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You are nobody for me to prove anything to
That is very harsh.

If you won't prove it to me, then at least you'll prove it to the rest of the forum?

Quote:
I have forgotten more about selling websites than you will know in the next ten years!
This is also very harsh. I am just someone who want's to learn

If someone makes claims I think that they must then offer some validation to prove the claims as something more than unsubstantiated or false.
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Unread 1st Aug 2012, 08:18 AM   #46
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If someone makes claims I think that they must then offer some validation to prove the claims as something more than unsubstantiated or false.
like your buddy adrians claim to be making 70 mill a year ?


Selling Ain't for Sissies
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Unread 1st Aug 2012, 08:19 AM   #47
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That is very harsh.
If you won't prove it to me, then at least you'll prove it to the rest of the forum?
Can't you read? He already has.

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Unread 1st Aug 2012, 08:23 AM   #48
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Originally Posted by Murdock Lois View Post
That is very harsh.

If you won't prove it to me, then at least you'll prove it to the rest of the forum?



This is also very harsh. I am just someone who want's to learn

If someone makes claims I think that they must then offer some validation to prove the claims as something more than unsubstantiated or false.
No murdock, you are not just someone who wants to learn,. If you were I would greet you with love and not harshness. You are someone who joined adrian in the thread that got closed in bashing cold callers.

If your demeanor toward me changes mine will too. As far as proving to the rest of the forum. I have made this claim for years, and have had threads 200 posts deep proving it, you think I would still be here if I didnt come out clean in the wash?

I dont have time for another proving thread, and this round of Warriors is no different from the last.

Like I said, look up the prodigy international buyout of bizonthe net, then look up com1 and find out who ran that place. That will be the beginning.

Why should I have to prove anything, that I have already proven, when you are smart enough , and so are 100,000 other warriors to investigate. Im not that stupid.

Unlike some I use my real name that I have always used, Im easy to track, there is nothing to hide. I have gone as far as even listing my physical street address here, trying to debunk people who thought I was fake.

Unlike some who claim to make 70 million and have companies that no one can find.

ps. One of the guys you were arguing with on that thread has built a 40 million dollar company that he DID actually own, and another that you were arguing with had made 100k that same WEEK!

It was laughable.

Dont underestimate people.

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Unread 1st Aug 2012, 08:29 AM   #49
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Default Re: MY TELEMARKETING EXPERIENCE! (COLD CALLING - IT WORKS)

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Originally Posted by John Durham View Post
the company later sold to prodigy international (on record) for over 800 million dollars, under my management and using my scripts, and under my live training and motivation.
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Then I went on and did it for 3 other companies and created for MYSELF an offline affiliate army of 2000 people who all paid me 300.00
I am interested in the legitimacy of these claims.

Because allegedly John was the reason that a company sold for nearly $1BILLION.

He also claims to have made $600,000 from an AM campaign, but yet his signature points to a website where he is trying to sell phone scripts at $300 a pop.

Something just isn't adding up here.
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Unread 1st Aug 2012, 08:40 AM   #50
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Default Re: MY TELEMARKETING EXPERIENCE! (COLD CALLING - IT WORKS)

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Originally Posted by Murdock Lois View Post
I am interested in the legitimacy of these claims.

Because apparently John was the reason that a company sold for nearly $1BILLION. He also claims to have made $600,000 from an AM campaign, but yet his signature points to a website where he is trying to sell phone scripts at $300 a pop.

Something just isn't adding up here.
It would probably also not add up to you that my friend David Weinberg built a 300 million dollar company (DW Wallcoverings) starting with 26k, and he now lives in a spare bedroom at his moms and cant afford to fix his trucks alternator.

Great heights sometimes lead to great falls.

I dont expect most people to understand that kind of success. I dont expect you to also believe that I have co written songs with the top producers in Nashville and have recorded with the greatest musicians of all time... but I did.

It is the life of an achiever of great things, to be misunderstood constantly by people who dont get the mentality.

You may see me selling $300.00 scripts, and not know me, but 4,000 warriors who are members of my forum, know that its worth six figures per year and I only currently visit it twice per month...

I would bet that given your logic you wouldnt even believe six figures, for a guy selling three hundred dollar scripts, but its right in front of your face. You probabl;y wouldnt even believe that I have sold 80k just on WSO pro itself in the last two year and have 3 other processors to boot, but ANYONE can go look it up...

There are alot of things that you may not believe. Huge success is unbelievable to most.

My friend I referred to...nobody even CARES that he made a 300 million dollar company anymore, because he's broken from it... but he is 100 times the man than 99 out of a hundred men who will ever shake his hand will ever be.

In any event. Yes my claims are true, and Im sorry that you cant make the jump of making it all add up. But read this post carefully so I dont have to answer the same questions over.

Again, you are not trying to learn, you are trying bash someone who you think fancies themselves a guru, because your ego cant handle that a person hangin out in a forum, could possibly have surpassed your own success that far...

Fact is there are TONS of people here who have made tens of millions that you probably wouldnt believe. Im not going to bear the cross for all of us this time.

BTW:

Whats so hard to believe about a man saying he was the GM for a company that went public?

lol

Did I say I made 18billion dollars?

No I said I sold 50 million dollars worth of business, and personally trained 100 telemarketers to sell over 20,000 websites in a years time if you look up the consistent claim I have made for years now.

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