How much should I charge this client ?

6 replies
I need to quote a new client and I'm not sure what is a fair price. Also I'm outsourcing all the work.
Client needs a website and SEO.
Website is 3 to 5 page, Wordpress
For a local Electrician
Thanks
#charge #client
  • what do you mean by Fair?
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  • Profile picture of the author vndnbrgj
    Your outsourcing cost + time involved + profit you would like to make =
    The amount it will cost.

    No specifcs will be given since I don't know the details of your situation, but I will say...
    I just gave a proposal of $2,500 for a site and SEO, which gave a $500 discount for taking action in the next 7 days. Otherwise its $3k. Followed by $1,500 a month for SEO. This is for a dentist.
    That is my minimum.
    If you can't afford that, you lease a site from me. That starts at $500/month.
    It covers site setup and SEO. My outosourcing cost is a little over $100/month for the SEO. The more competitive, the higher the fees. If they stop paying, they loose the site.
    The point of the site is to get them to the point that they can afford my higher priced services.
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  • Profile picture of the author Jon Martin
    Hey there, BDE!
    • Is this one of your first clients?
    • How much will it cost you in total for outsourcing, additional expenses, etc?
    • How much time are you going to have to invest into this particular client?
    • Is there potential for up-selling and/or reoccurring payments?
    • What is your client's budget like?

    These are the things you need to be asking yourself when attempting to figure out a price quote. Congratulations on getting thus far - continue with it and you'll get the hang of pricing as well as drive in more and more clients as you go.

    Best Regards,
    Jon.
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    "Be the hero of your own movie."
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  • Profile picture of the author Bayo
    Hi.

    Apart from asking for the sale too early, probably the biggest mistake you could make that will definitely kill you chances of getting the sale and repeat business, is ‘guessing’ and getting wrong, how much a business owner is prepared to pay you for your help.

    It’s a problem because, like me when I started out, you’re bound to either charge too little and lose the sale because of low believability, or you’ll overcharge and price yourself out of the job. It’s a lose-lose no matter how you look at it.

    So what’s should you do?

    Set your fees based on the value that you provide to that business. When you quote a fee based on value, it’s hard for you to not get the figure right.

    Even when you offer services that can be classified as ‘commodities’ e.g. standard SEO, standard website design, standard mobile marketing, standard Facebook marketing and so on, if you’re able to base your fee on value, you’ll not only get the fee accepted, but the business owner will see you as a valuable resource that they’re getting for a bargain.

    When I started out in local business consulting, the first amount I ever charged was $1,500 and it was to create a new, keyword-rich website for a local jeweler. How did I arrive at a fee of $1,500? I’d love to say I had some ‘algorithm’ that I used, but I didn’t.

    I’ve got to admit that back then I plucked a figure out of thin air, and only God knows how much money I probably lost over the next year doing this. I even looked at what other people were doing and at times based my fees on that…not good at all.

    Since then I’ve pulled together a list of 15 key questions to ask before setting offline consulting fees that I use and teach. So my recommendation is that set your fee AFTER you are clear about the value to their business.Anything else is guess work.

    So, establish the value based on knowing what it means to the business before you quote your fees.

    Bayo
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    • Profile picture of the author Lopaca
      Originally Posted by Bayo View Post

      Hi.

      Apart from asking for the sale too early, probably the biggest mistake you could make that will definitely kill you chances of getting the sale and repeat business, is 'guessing' and getting wrong, how much a business owner is prepared to pay you for your help.

      It's a problem because, like me when I started out, you're bound to either charge too little and lose the sale because of low believability, or you'll overcharge and price yourself out of the job. It's a lose-lose no matter how you look at it.

      So what's should you do?

      Set your fees based on the value that you provide to that business. When you quote a fee based on value, it's hard for you to not get the figure right.

      Even when you offer services that can be classified as 'commodities' e.g. standard SEO, standard website design, standard mobile marketing, standard Facebook marketing and so on, if you're able to base your fee on value, you'll not only get the fee accepted, but the business owner will see you as a valuable resource that they're getting for a bargain.

      When I started out in local business consulting, the first amount I ever charged was $1,500 and it was to create a new, keyword-rich website for a local jeweler. How did I arrive at a fee of $1,500? I'd love to say I had some 'algorithm' that I used, but I didn't.

      I've got to admit that back then I plucked a figure out of thin air, and only God knows how much money I probably lost over the next year doing this. I even looked at what other people were doing and at times based my fees on that...not good at all.

      Since then I've pulled together a list of 15 key questions to ask before setting offline consulting fees that I use and teach. So my recommendation is that set your fee AFTER you are clear about the value to their business.Anything else is guess work.

      So, establish the value based on knowing what it means to the business before you quote your fees.

      Bayo
      Great information Bayo and I agree 100%. I have to make one comment about what I see in many threads like this. There are a number of folks who want to know how to sell SEO and of course how to outsource and so forth but I don't see to many people talking about database management. Now I know some feel that that is two different services but I think that if you want to concrete your relationship with the business owner you have to include database management as part of your overall SEO strategy. I've mentioned it in other threads that handling a businesses database management is like holding the keys to the kingdom. You can set your pricing using solutions as mentioned by Bayo but be sure they include the businesses database management and this client will stay with you for ever plus the larger you build the database the more you can charge to manage it.
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      Lopaca
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