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Need to Learn Local PPC

by PGA
21 replies
I've been searching for a good PPC course for local marketing. I'm aware of the basics of PPC. I just need a detailed course on local PPC, preferably with video.

Thanks,
P
#learn #local #ppc
  • Profile picture of the author Rigid Workhorse
    Are we talking Google or Bing PPC. Or are you looking for something like facebook PPC? I know facebook PPC is easy to get into if you already have a facebook account and you can get $50 vouchers for $5.00 to get started.
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  • Profile picture of the author StevenWatanabe
    Google AdWords: Managing Your Advertising Program by Anastasia Holdren

    She lays it out pretty well. Talk about negative keywords, keyword research, etc.. I believe she even did a few webinars.... here is one

    mixergy.com/action-video-demystifying-adwords/
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    • Profile picture of the author PGA
      Thanks for the info!
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  • Profile picture of the author socialbacklink
    I've been doing ppc for about 8-9 years and have done all the way from local biz to large corp. What do you need to know?
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    • Profile picture of the author PGA
      Hi SocialBacklink,

      I've been an affiliate marketer for the past 2 years with moderate success. All of my traffic has been coming from SEO. I'm just now getting into Lead Generation and would assume that the traffic to my lead gen sites should come from PPC, since it's much quicker to get traffic.

      I'm going to be targeting local business and need to know the steps to running a successful local campaign. I'd like to find some in depth videos on the exact process since it seems I learn better from videos.

      Thanks for the Help!
      P
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      • Profile picture of the author socialbacklink
        Originally Posted by PGA View Post

        Hi SocialBacklink,

        I've been an affiliate marketer for the past 2 years with moderate success. All of my traffic has been coming from SEO. I'm just now getting into Lead Generation and would assume that the traffic to my lead gen sites should come from PPC, since it's much quicker to get traffic.

        I'm going to be targeting local business and need to know the steps to running a successful local campaign. I'd like to find some in depth videos on the exact process since it seems I learn better from videos.

        Thanks for the Help!
        P
        I'm not sure how much ppc you know so if any of this doesn't make sense just ask. I'll explain further. Here is what I like to do with them. (I've run over 550 local accounts spread over 3 countries) I really like to setup a landing page for them. The reason why is because you'll get so many of these sites that are just terrible. I had one early on that said they weren't getting leads and it was because they didn't even have a phone number on the site. They also had a contact form that I had trouble finding. So, a theme like the inkthemes local theme will really work pretty well. Or optimize press which I use a lot. I've gotten up to 50% opt in rates with optimize press. That allows you to control the funnel and results though.

        Then, I heavily target the campaign. Very tight adgroups. No more than about 25 keywords per adgroup. Have the ads using those keywords. I've found that a lot of local clients will want "plumber mckinney texas". (Suburbs of major cities) You'll get a lot of low search volume that way. Also, with doing your own landing pages you can get the cpc down by getting the quality score up. I try to get it so that my qs is no lower than 8. I really like to get it to 10.

        When you are doing your keyword research with traffic estimator be careful. They will say HVAC keywords (air conditioning companies) are cheaper. LOL. Yeah right. The traffic estimator is way off in some of those niches.

        I'm actually creating a ppc local video step by step training program right now. It's going to be so that even if you have never done ppc you can start doing local clients. I'm including a wordpress theme, video lessons, and a sales presentation that can be rebranded. It's not any of this PLR stuff either. My real life experience. Should be out pretty quick. I'll be mentioning on here once I have a launch date.
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        • Profile picture of the author SEOcraft
          Thanks for the useful info and recommendations Socialbacklink. I work with local contractors and need to start using landing pages right away. With the cost-per-click being so high for some of my clients its very important that the site I'm sending traffic to is converting well.

          Any Idea when you will be coming out with that training program? I could really use something like that right about now...
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          • Profile picture of the author socialbacklink
            Originally Posted by SEOcraft View Post

            Thanks for the useful info and recommendations Socialbacklink. I work with local contractors and need to start using landing pages right away. With the cost-per-click being so high for some of my clients its very important that the site I'm sending traffic to is converting well.

            Any Idea when you will be coming out with that training program? I could really use something like that right about now...
            I'll have a launch date tomorrow. I'll let you know when it will be ready. I should have the early launch pages up today.
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            Get The Best In Paid Traffic Training - PPC Superstar!
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  • Profile picture of the author xlfutur1
    Google will bend over backwards now to help you be successful with Adwords. I think there is huge opportunity in the local market for helping businesses use Adwords to generate leads.

    Google has changed their tune in the last year or so and have come to realize that people like us can help them get local businesses set up with Adwords. The $100 certificates they offer for adwords can really help get a local business on board. There is no risk to them.

    I have a catering client where I manage their adwords, and its the biggest bang for their buck that they have ever had. 100 clicks per month at about 60 cents per click. That 60 bucks usually turns into a few bookings every month. A terrific ROI.

    Even if you offer to create ads for them for nothing, you'll undoubtedly pick up lots of other business from them. A good ad takes very little time to create if you know Adwords.
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  • Profile picture of the author radalo
    No Idea at all.
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  • Profile picture of the author Rearden
    How do you price PPC advertising services?
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    • Profile picture of the author socialbacklink
      Originally Posted by Rearden View Post

      How do you price PPC advertising services?
      I usually do a 10-15% monthly management fee depending on the amount they spend. Also get a setup fee upfront. I personally don't take on anything under a $500 per month budget. That's just me though.
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      • Profile picture of the author Rearden
        How would a 15% monthly fee be doable for small business prospects?

        Maybe I'm horribly wrong, but seeing a guy who wants to spend $1000 a month on PPC and me only making $150 seems low. But still hard to justify anything higher.

        Tell me what I'm missing.

        Originally Posted by socialbacklink View Post

        I usually do a 10-15% monthly management fee depending on the amount they spend. Also get a setup fee upfront. I personally don't take on anything under a $500 per month budget. That's just me though.
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        • Profile picture of the author socialbacklink
          Originally Posted by Rearden View Post

          How would a 15% monthly fee be doable for small business prospects?

          Maybe I'm horribly wrong, but seeing a guy who wants to spend $1000 a month on PPC and me only making $150 seems low. But still hard to justify anything higher.

          Tell me what I'm missing.
          You can price it differently if you'd like. Generally in larger campaigns that's how you structure the fee. 10-15%. I've seen company's also charge one lump sum and put so much toward the budget and so much for management. Like Abel's $800 budget and $300 for maintenance. It's whatever you are comfortable with. The nice thing about ppc is that once you get the hang of managing accounts you really just do some basic maintenance and everything runs great. Especially on smaller accounts that you'll be mostly dealing with. It's not like the large accounts with big budgets where you are doing daily maintenance. It's also not like SEO either.

          You get the account setup for which you charge a setup fee. Then, you do a little maintenance once a week or so on the account. Then, pull reports of traffic at the end of the month. There is a lot of automation that can be done within adwords. Even the reporting can be fully automated where the report is automatically emailed to the client. I usually don't do it that way because I like to brand my reports with my logo. But, the time spent is really not much once the account is setup. The account just needs to be properly setup first.

          So, really the pricing structure is up to the individual. I've seen company's charge hourly (I've even done it) or with a maintenance fee based on budget. Or even set it up so that they charge like Abel mentioned and just take the full payment each month by credit card up front. Up sells are huge also. SEO, Websites, landing pages, hosting, email auto-responder setups. The list is endless. Something as simple as running a client's ppc campaign can easily turn into a few thousand per month in profit.
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  • Profile picture of the author abelamorales
    I'm a Google Engage member. What does that mean?

    Being a Google Engage member, they provide you with 20, $100 coupons for Google Adwords to give your clients. They will setup the Adwords campaign for your client for FREE.

    All you have to do is offer 1 week of free Google advertising to a prospect and see how things go from there. You can charge $800 a month, $500 towards the campaign, and the rest for managing the campaign. Also, the best part is that you can view all these statistics through the control panel.

    Look into it.
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    • Profile picture of the author socialbacklink
      Originally Posted by abelamorales View Post

      I'm a Google Engage member. What does that mean?

      Being a Google Engage member, they provide you with 20, $100 coupons for Google Adwords to give your clients. They will setup the Adwords campaign for your client for FREE.

      All you have to do is offer 1 week of free Google advertising to a prospect and see how things go from there. You can charge $800 a month, $500 towards the campaign, and the rest for managing the campaign. Also, the best part is that you can view all these statistics through the control panel.

      Look into it.
      Great point Abel. I do that all the time. Offer them the voucher with free advertising. If the campaign goes well sign them on.
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  • Profile picture of the author TBone
    The free voucher idea is great. You can almost pick those up for free now or around $5. Thats a great idea to get your foot in the door.
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  • Profile picture of the author Rearden
    Thanks.

    So for smaller accounts, you're utilizing management bands based on dollars budgeted for adwords.

    Like $800 per month = $500 in Adwords, $300 management fee
    $1600 per month = $1100 in Adwords,$500 management fee

    Sans the start-up fee -- what it "reasonable" for a start-up fee -- 2x monthly Adwords budget?

    How do you guys structure agreements? Do you ask for 6- or 12-month agreements?

    Do you see people individually, or do you funnel them into a webinar-type promotion?

    Thanks again.
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    David Duford -- Providing On-Going, Personalized Mentorship And Training From A Real Final Expense Producer To Agents New To The Final Expense Life Insurance Business.
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    • Profile picture of the author socialbacklink
      Originally Posted by Rearden View Post

      Thanks.

      So for smaller accounts, you're utilizing management bands based on dollars budgeted for adwords.

      Like $800 per month = $500 in Adwords, $300 management fee
      $1600 per month = $1100 in Adwords,$500 management fee

      Sans the start-up fee -- what it "reasonable" for a start-up fee -- 2x monthly Adwords budget?

      How do you guys structure agreements? Do you ask for 6- or 12-month agreements?

      Do you see people individually, or do you funnel them into a webinar-type promotion?

      Thanks again.
      Yep. That could be a good pricing structure. And it can make it easier on clients because they just pay you. Then, over time you can get on credit with Google so that you can pay net 30.

      I've done month to month, 3 month up front, 6 month up front, 12 month up front. If you can get it why not right? As far as the setup fee for most clients it depends on the difficulty of the account. For most small business accounts if you charge $300 monthly you could charge $300 up front for the setup. It really depends on the difficulty of the setup and size of the campaign.

      As far as getting clients goes, I have managed about 500 ppc accounts in the last year alone. I've only met face to face with 1 client. Webinars are a great way to get clients. As John Durham, cold calling is a great way as well. There are call centers in India or Asia that will get you leads like crazy to close.
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      • Profile picture of the author Simon S
        Hi socialbacklink

        You have given us some great information here.
        I would like to talk to you a bit more in depth if possible about my
        adwords account.
        I cannot PM you as I don't qualify yet!

        Do you have a skype name I could contact you with?

        You can PM if you wish.

        Hope to hear from you soon

        Simon
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        • Profile picture of the author socialbacklink
          Originally Posted by Simon S View Post

          Hi socialbacklink

          You have given us some great information here.
          I would like to talk to you a bit more in depth if possible about my
          adwords account.
          I cannot PM you as I don't qualify yet!

          Do you have a skype name I could contact you with?

          You can PM if you wish.

          Hope to hear from you soon

          Simon
          Sent you a PM.
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          Get The Best In Paid Traffic Training - PPC Superstar!
          17 Years Experience As A Professional Internet Marketer
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