Using Analytics to Sell Mobile

Ever looked at your analytics closely?

Today, I looked at one of my sites...

Finding #1: 37% of the visitors came on a mobile device.
Finding #2: Average time spent on site, overall was 1 minute and 17 seconds.
Finding #3: Average time spent on site if they used a mobile device: 0 minutes and 0 seconds (Some probably stayed longer, but I don't have it set up to track unless they visit another page... don't really see the need, this being an adsense site, formerly a testing site).
Finding #4: Average bounce rate, overall: 80 some percent.
Finding #5: Bounce rate if they used mobile devices: 100%.

Conclusion, I'm losing a lot of clicks, money.

Solution #1: install a script that will narrow the site... (It's not worth my time to make a real mobile optimized version).

Visited the analytics account for a mortgage site I run. 7% of traffic comes via mobile devices. Bounce rate, on average is 52%, for mobile is 97 and change. The latter spend a hell of a lot less time on the site compared to the former (8 seconds vs 1 minute and 54 seconds). One in 37 visitors contacts the mortgage company.

Visited the analytics account for an insurance site I control. 17% come via mobile devices. Bounce rate, overall is 45.4%, for the ones, 89 and change for the ones from mobile devices. Average time on site mobile and desk top visitors? 2 minutes and 14 seconds. For mobile devices only? 17 seconds. One in 27 contacts the insurance agent's people.

Big idea:
Talk to existing clients and prospects about their analytics.... Many don't even know what it is but you can use examples from other sites you know about, offer to install analytics for them and teach them how to use it, for just $1... or for free... (rolled into the fee they'll pay in a month, after they'll look at the results and hire you to do other things).

Anyway, you walk them through their analytics, show them side by side images of websites with and without optimized version... or have them visit a couple on their smartphone... and you make it darn hard for them not to say, When can you make me one of them?

Well, the mortgage guy took 12 minutes to say it; the insurance guy took 30 seconds. Obviously, they were already clients, so it was easy. Third guy I tried it on, a real estate attorney, I didn't have access to his analytics. I used the info I had from the mortgage and insurance sites. Between visiting 1 mobile site I had just finished for someone else and listening to analytics talk, he took 8 minutes to say, and I quote: "That's exactly what I need? Do you do logos too. I want a new one. But I don't want a balance or a court house or anything like that. Can I use a credit card? How much is the site going to cost me?"

The cost seemed like an after thought.

Caveat. I've only done it 3 times so far; the results are statistically insignificant. However, logic and experience tell me it's not a bad idea I got me. Mobile isn't a priority so I might not get to statistically significance soon; but the percentage of buyers will be high, I believe.