Double Your Profits - without the need for any other tip, trick, technique or strategy.
How To Create Your Own High Ticket Syndicate (and why it is CRITICALLY important)
Possibly the most important and profound action you can take to create change, transformation and success in your life and business is to build and participate in a syndicate. What I'm about to share with you has the potential to double your profits without the need for any other tip, trick, technique or strategy.
What is a syndicate, you ask?
Don't fret; although the word 'syndicate' evokes some mafia-like connotations, I can assure you, on good authority, that it simply means trade union. A trade union is a group of owners and CEO's who form a group to achieve common goals such as protecting the integrity of its trade, achieving higher profits, increasing the number of customers and hiring better staff.
The group meet on a regular basis to support each other in growth and development toward actualizing those interests and goals. It's a dedicated group of people who share at least some values, perspectives and objectives in common, who understand that the power of the "group mind" is exponentially more powerful than the sum of the individual minds from which the group is composed.
Probably the most powerful benefit you will experience will actually occur on a subconscious level. Let me explain...
We humans are programmed by everything that happens around us. We tend to be MOST programmed by what we see, hear, and experience others doing.
Not what we read, not what we think, not what we feel. We're influenced by the OTHERS around us. We literallybecome those that we surround ourselves with.
Not convinced? Read and answer these questions...
Want to know how much a person makes per year? Find their five closest friends and average their incomes. That's the answer. Want to know how healthy a person is? Find their five closest friends and average their health. Want to know what a person's aspirations are? You get the picture.
Without doubt, being a member of a syndicate is like having a magical power that none of your competitors know about.
Creating a Syndicate - Step-By-Step
Your syndicate should ideally have between 6 and 12 members who are at least 5 years further in their journey than you. Your aim is to get all 12 in a room together, sharing their best ideas, within 8 weeks from now.
To do this, successfully, you MUST:
1) Get Their Attention
2) Help Them Make Money
3) Start A Dialogue
4) Invite Them To A Private Mastermind Session
Let's get started...
Make a list of every business in your local area that you think has the same 'type' of customer as you. Often the more diverse the industries you choose to invite, the further you will grow, but you MUST ensure their customer profile matches yours. It is critical, at this stage, to properly assess what each business owner sells so that none of the members directly overlap each other. (This can cause problems further down the line so avoid exact match businesses.)
Now you are almost ready to make first contact but first you want to use the information you collected about their products and services to see how you can help them make more money.
Everyone you want in your syndicate should be sent a personalised letter showing them how with just a couple of changes they can make more money. That is your way of building trust and making yourself standout as a valuable contact to them. If you have never spoken to these people before, an easy way to build trust is to share a marketing strategy that you use to good effect and will help them. If you are struggling to think of any, share an idea from this issue.
For example, you could show them how you are selling your product or service and tell them the results. Anything that you think they can learn something from, show them. The hope is, that will be enough to start a dialogue between the pair of you and you can easily invite them along to a mastermind session.
If that doesn't transpire all is not lost. You can simply invite everyone to your office or hire a function room for an evening and get everyone involved. You want to meet regularly and in person. If you are located in different geographic locations, it's fine to meet by phone often. But get together live, in-person regularly.
In time - you will find it's great to have a few different syndicates for different parts of your life. A physical-health based version can be just as valuable to you personally as a financial group. Again, just make sure that the members are beyond you.
Make sure that the people you invite to the mastermind session can add massive value to the OTHER MEMBERS. Remember, you're inviting people who are beyond you. They're going to get a lot more value from the group and the other members than they are from you. Carefully select members who will get value from each other. Keep yourself out of the equation mentally.
Be the "hassle remover" for the group. Handle the schedule. Handle the details. Do the annoying administrative stuff that no-one else wants to do. You be the one to set up the teleconference bridge meeting line, or the meeting space reservations. You be the one to walk next door and tell the neighbours to be quiet because they're disturbing your meeting. You be the one to go out and get more drinks for the group because everyone is thirsty.
Remember, the value to you isn't the tangible things you're going to get. Don't focus on material gain. What you're going to get is the personal GROWTH that comes from being around evolved beings. Let the others have the perks and material rewards of the group.
At first you might need to show that it is an open environment where sharing is encouraged but very quickly you will be able to sit back like the "dumb fox" and allow your mind to receive the higher-level transmissions that are coming from the others around you.
Since it's a deep rooted, primal NEED for us to receive validation, your new members will feel compelled to through in their best efforts and when they come back they will have prepared something special each time.
And it is absolutely possible to collaborate with your competitors in the style of a trade union. In fact, the better you get at marketing, the more opportunity you will find to actually endorse your competition.
Ok, so it's likely that you are rather stunned by that remark, so I'm going to develop it here.
I believe most of the people who go into business, go into it for all the wrong reasons. Many of them do it for the love of their product or service, which is commendable but highly troublesome. This actually leads to a strong start where confidence is abundant but inevitably the picture changes and the outlook is of strife and struggle.
The fact is, since the overwhelming majority are in the same position, in reality - your competitor is exactly the same as you.
You are both struggling at the same times and winning at the same times, so your competition really isn't this hated character you have in your mind. In fact, they could do with some extra custom heading there way, just like you could.
So...why not set it up that anyone who you fail to sell to, is shown where to go for what they want? You could easily set up a referral scheme and make a mountain of cash for sending your competition a prospect that you failed to convert.
Say for example you are an internet marketer and your prospects are coming to your site because you have a traffic course they are interested in. Well, what if your course was for paid traffic and they were looking to generate free traffic.
If that's the case then you could easily endorse your competitions' more appropriate alternative. And whilst doing so, cash in on the fact that you sent them over.
Or another example. Perhaps you are the proud owner of a massage parlour and you deal with sports injuries and recovery. Well, when an old lady comes through the door looking to be pampered, you could set up a simple referral system that allows you to collect a percentage of the profits that your competition makes, if you send them over there for a relaxing massage.
Another, more simplified way to utilise this technique is to effectively have a 'private-label-rights' relationship with your competitors. Where you offer to do the work but then outsource it to your competition. That way you appear to be the one the customer is doing business with and therefore it's likely they will come back to you in the future. Plus, they know that if you can't do it you will find someone who can, which will build customer loyalty very quickly.
I plead with you right now, to either send your unsold prospects to your competition, or better yet, agree to do the work and outsource it to your competition on the grounds that you retain the customer.
Either way, you will make money where you once just saw people leave unsatisfied. And that is exactly why you should arrange a mastermind amongst all your peers.
You see, the people that come to you to buy are also very likely to buy from your competitor or businesses in a similar profession to you. That is a fact, and those who embrace it will earn more than those who resist it.
Now, if you are a Mexican restaurant owner, I don't suggest you go out and build a mastermind with other Mexican restaurant owners. BUT, I do suggest you go out and strike up a business relationship with owners of businesses that have the same customers as you.
For example, if you find you are in a tourist hotspot and most of your patrons are tourists, then try to ensure a member of your mastermind is a bus tour owner.
Or, if your business is in an affluent area, you can invite other business owners that trade in your area.
Potential Questions That May Arise
Q: How do you build or "fill up" your group?
A: Start with one or two people that you think would be great "anchor" members of the group - people you might know or have some influence with. Once you get them, tell other members that you're inviting about these anchors - and connect up the benefit of MasterMinding with those anchors. Again, keep yourself out of the equation. Use the power of each individual you attract to attract others. Be patient. Wait until you have a good core group before starting. Don't just let people in because you're in a hurry.
Q: How do you conduct the meetings?
A: A good starting format would be to create a group with 6 members. Meet weekly for 60-90 minutes on the phone or in person. Each week, ONE of the members is the "focus" of the meeting. Start off by having that member share: 1) Their biggest challenge, 2) Their biggest opportunity. Next, the other 5 members of the group brainstorm to help that person reduce or eliminate their biggest challenge, and take advantage of their biggest opportunity. You, as the "organizer" or facilitator, makes sure that no-one hogs the mic, that everyone is heard, etc. Key here is all 6 minds focused on ONE person's situation, challenge and opportunity.
Q: How do you keep your MasterMind members motivated and involved in the group?
A: If you have to motivate and involve them, then you've probably chosen the wrong members. Let them go, move on, and find members who are self-motivated - and who have a natural bent toward contributing and being involved. Trying to change people who don't want to be changed is hard, unrewarding work. There are enough super-stars in the world that you'll have no trouble finding them to be in your MasterMind.
In the "final analysis" there's nothing more important to your growth in life than having intentional MasterMinds - and there's no skill more valuable than the ability to create MasterMinds, facilitate them, and nurture them.
Do Everyone a Favour
Now do everyone in your community a favour, and think of who would fit the role of Syndicate member. Write down all your best ideas for creating, building, and facilitating a Syndicate and get started going through the steps I outlined above.
Please don't just write "good idea" or "I like that"... instead, add some value and take action on this.The more you contribute to this the greater your chance of doubling your profits.
Possibly the most important and profound action you can take to create change, transformation and success in your life and business is to build and participate in a syndicate. What I'm about to share with you has the potential to double your profits without the need for any other tip, trick, technique or strategy.
What is a syndicate, you ask?
Don't fret; although the word 'syndicate' evokes some mafia-like connotations, I can assure you, on good authority, that it simply means trade union. A trade union is a group of owners and CEO's who form a group to achieve common goals such as protecting the integrity of its trade, achieving higher profits, increasing the number of customers and hiring better staff.
The group meet on a regular basis to support each other in growth and development toward actualizing those interests and goals. It's a dedicated group of people who share at least some values, perspectives and objectives in common, who understand that the power of the "group mind" is exponentially more powerful than the sum of the individual minds from which the group is composed.
Probably the most powerful benefit you will experience will actually occur on a subconscious level. Let me explain...
We humans are programmed by everything that happens around us. We tend to be MOST programmed by what we see, hear, and experience others doing.
Not what we read, not what we think, not what we feel. We're influenced by the OTHERS around us. We literallybecome those that we surround ourselves with.
Not convinced? Read and answer these questions...
Want to know how much a person makes per year? Find their five closest friends and average their incomes. That's the answer. Want to know how healthy a person is? Find their five closest friends and average their health. Want to know what a person's aspirations are? You get the picture.
Without doubt, being a member of a syndicate is like having a magical power that none of your competitors know about.
Creating a Syndicate - Step-By-Step
Your syndicate should ideally have between 6 and 12 members who are at least 5 years further in their journey than you. Your aim is to get all 12 in a room together, sharing their best ideas, within 8 weeks from now.
To do this, successfully, you MUST:
1) Get Their Attention
2) Help Them Make Money
3) Start A Dialogue
4) Invite Them To A Private Mastermind Session
Let's get started...
Make a list of every business in your local area that you think has the same 'type' of customer as you. Often the more diverse the industries you choose to invite, the further you will grow, but you MUST ensure their customer profile matches yours. It is critical, at this stage, to properly assess what each business owner sells so that none of the members directly overlap each other. (This can cause problems further down the line so avoid exact match businesses.)
Now you are almost ready to make first contact but first you want to use the information you collected about their products and services to see how you can help them make more money.
Everyone you want in your syndicate should be sent a personalised letter showing them how with just a couple of changes they can make more money. That is your way of building trust and making yourself standout as a valuable contact to them. If you have never spoken to these people before, an easy way to build trust is to share a marketing strategy that you use to good effect and will help them. If you are struggling to think of any, share an idea from this issue.
For example, you could show them how you are selling your product or service and tell them the results. Anything that you think they can learn something from, show them. The hope is, that will be enough to start a dialogue between the pair of you and you can easily invite them along to a mastermind session.
If that doesn't transpire all is not lost. You can simply invite everyone to your office or hire a function room for an evening and get everyone involved. You want to meet regularly and in person. If you are located in different geographic locations, it's fine to meet by phone often. But get together live, in-person regularly.
In time - you will find it's great to have a few different syndicates for different parts of your life. A physical-health based version can be just as valuable to you personally as a financial group. Again, just make sure that the members are beyond you.
Make sure that the people you invite to the mastermind session can add massive value to the OTHER MEMBERS. Remember, you're inviting people who are beyond you. They're going to get a lot more value from the group and the other members than they are from you. Carefully select members who will get value from each other. Keep yourself out of the equation mentally.
Be the "hassle remover" for the group. Handle the schedule. Handle the details. Do the annoying administrative stuff that no-one else wants to do. You be the one to set up the teleconference bridge meeting line, or the meeting space reservations. You be the one to walk next door and tell the neighbours to be quiet because they're disturbing your meeting. You be the one to go out and get more drinks for the group because everyone is thirsty.
Remember, the value to you isn't the tangible things you're going to get. Don't focus on material gain. What you're going to get is the personal GROWTH that comes from being around evolved beings. Let the others have the perks and material rewards of the group.
At first you might need to show that it is an open environment where sharing is encouraged but very quickly you will be able to sit back like the "dumb fox" and allow your mind to receive the higher-level transmissions that are coming from the others around you.
Since it's a deep rooted, primal NEED for us to receive validation, your new members will feel compelled to through in their best efforts and when they come back they will have prepared something special each time.
And it is absolutely possible to collaborate with your competitors in the style of a trade union. In fact, the better you get at marketing, the more opportunity you will find to actually endorse your competition.
Ok, so it's likely that you are rather stunned by that remark, so I'm going to develop it here.
I believe most of the people who go into business, go into it for all the wrong reasons. Many of them do it for the love of their product or service, which is commendable but highly troublesome. This actually leads to a strong start where confidence is abundant but inevitably the picture changes and the outlook is of strife and struggle.
The fact is, since the overwhelming majority are in the same position, in reality - your competitor is exactly the same as you.
You are both struggling at the same times and winning at the same times, so your competition really isn't this hated character you have in your mind. In fact, they could do with some extra custom heading there way, just like you could.
So...why not set it up that anyone who you fail to sell to, is shown where to go for what they want? You could easily set up a referral scheme and make a mountain of cash for sending your competition a prospect that you failed to convert.
Say for example you are an internet marketer and your prospects are coming to your site because you have a traffic course they are interested in. Well, what if your course was for paid traffic and they were looking to generate free traffic.
If that's the case then you could easily endorse your competitions' more appropriate alternative. And whilst doing so, cash in on the fact that you sent them over.
Or another example. Perhaps you are the proud owner of a massage parlour and you deal with sports injuries and recovery. Well, when an old lady comes through the door looking to be pampered, you could set up a simple referral system that allows you to collect a percentage of the profits that your competition makes, if you send them over there for a relaxing massage.
Another, more simplified way to utilise this technique is to effectively have a 'private-label-rights' relationship with your competitors. Where you offer to do the work but then outsource it to your competition. That way you appear to be the one the customer is doing business with and therefore it's likely they will come back to you in the future. Plus, they know that if you can't do it you will find someone who can, which will build customer loyalty very quickly.
I plead with you right now, to either send your unsold prospects to your competition, or better yet, agree to do the work and outsource it to your competition on the grounds that you retain the customer.
Either way, you will make money where you once just saw people leave unsatisfied. And that is exactly why you should arrange a mastermind amongst all your peers.
You see, the people that come to you to buy are also very likely to buy from your competitor or businesses in a similar profession to you. That is a fact, and those who embrace it will earn more than those who resist it.
Now, if you are a Mexican restaurant owner, I don't suggest you go out and build a mastermind with other Mexican restaurant owners. BUT, I do suggest you go out and strike up a business relationship with owners of businesses that have the same customers as you.
For example, if you find you are in a tourist hotspot and most of your patrons are tourists, then try to ensure a member of your mastermind is a bus tour owner.
Or, if your business is in an affluent area, you can invite other business owners that trade in your area.
Potential Questions That May Arise
Q: How do you build or "fill up" your group?
A: Start with one or two people that you think would be great "anchor" members of the group - people you might know or have some influence with. Once you get them, tell other members that you're inviting about these anchors - and connect up the benefit of MasterMinding with those anchors. Again, keep yourself out of the equation. Use the power of each individual you attract to attract others. Be patient. Wait until you have a good core group before starting. Don't just let people in because you're in a hurry.
Q: How do you conduct the meetings?
A: A good starting format would be to create a group with 6 members. Meet weekly for 60-90 minutes on the phone or in person. Each week, ONE of the members is the "focus" of the meeting. Start off by having that member share: 1) Their biggest challenge, 2) Their biggest opportunity. Next, the other 5 members of the group brainstorm to help that person reduce or eliminate their biggest challenge, and take advantage of their biggest opportunity. You, as the "organizer" or facilitator, makes sure that no-one hogs the mic, that everyone is heard, etc. Key here is all 6 minds focused on ONE person's situation, challenge and opportunity.
Q: How do you keep your MasterMind members motivated and involved in the group?
A: If you have to motivate and involve them, then you've probably chosen the wrong members. Let them go, move on, and find members who are self-motivated - and who have a natural bent toward contributing and being involved. Trying to change people who don't want to be changed is hard, unrewarding work. There are enough super-stars in the world that you'll have no trouble finding them to be in your MasterMind.
In the "final analysis" there's nothing more important to your growth in life than having intentional MasterMinds - and there's no skill more valuable than the ability to create MasterMinds, facilitate them, and nurture them.
Do Everyone a Favour
Now do everyone in your community a favour, and think of who would fit the role of Syndicate member. Write down all your best ideas for creating, building, and facilitating a Syndicate and get started going through the steps I outlined above.
Please don't just write "good idea" or "I like that"... instead, add some value and take action on this.The more you contribute to this the greater your chance of doubling your profits.