Local map, coupon promo

Hi guys... after been inspired by an awesome thread on here, Bob Ross's giant coupon postcard, I came up with my own take on it.

I'm living in a small, but busy (touristy) town in China.

Bob's concept wasn't really an option, as, while China does offer a direct mailing service... they put all postcards, in envelopes!

So... I had a think about it, and, decided, I'd create a town map, advertising local businesses... but of course, use coupons, which hasn't been done before.

I printed 5,000 A4 maps, folded, and had 2 girls hand them out 6 days a week in a busy part of town.

I also put them all around local businesses, using branded flyer holders... stick em on a counter, and other coupons will just be dumped on em.

Everything was bi lingual... so, the advertisments and coupons were pretty busy.

Needless to say, the first run, wasn't a very big success... but, it's all trial and error.

This time... I've come back with a far superior design... and it's A3!

It still folds down to a regular trifold brochure size.

The thing is, I've only managed to sign up 8 of the 15 spots so far... I still need to chat to more businesses tomorrow, although I'm not sure if I'll make it to 15.

At 8, I can still turn a profit.

I contacted 2 websites, that are relevant to this target market, well the westerners... there's more Chinese tourists here, but a lot of westerners.

I think this could be quite valuable ad space to a site that's already spending cash on google ad words... I'll continue to work this angle and see how I go.

I still think it's a solid idea... but the Chinese don't really get it.. most of my sign ups are western businesses... I'm only charging 500rmb per ad spot... around $80... there's 15 spots.

The western businesses can really see the value in it... and want me to keep going.

Anyway, just thought I'd share...