Banging My Head Against The Wall (Cold Calling Related)

Hey guys... this isn't really about me, and it's more of a vent than anything else but I didn't know where else to post it.

Anyway, I've become reasonably successful at cold calling thanks to JD and iamnameless. I say "reasonably" because if I did it more consistently I'd be making more than I am but that's not the issue..

I had a friend of mine beg me for a job. He has semi decent phone skills from other jobs he's had, and I figured if I gave him a commission only slot, it would help both of us... it's not like he has anything else to do anyway but play WoW and FB games (he is 26).

I had him read JD's free telemarketing report (same way I got started) as well as Payoman's. He says he "understands" and it seems "easy"

We role played, he did fine. He started making calls. I said "you need to make at least 100 a day."

First day he makes 40 calls. Does manage to get some interest, but fails to follow up.

Then he asks me questions that seem like he is not paying attention, or something is going on with him and his basic understanding...

I say "Don't worry about it, just use the script like we went over, if they say no, hang up, if they say yes go from there." This works for a few days.

Then he asks me "How do I turn a no into a yes" I say... "don't worry, don't waste your breath right now not our market, thank them, hang up move on"

He keeps calling. We have more conversations like this where he asks me things like... "what he should say if.." and I tell him, even though he has the PDF's and a script... I'm practically spoon feeding him all the way to the close which he wouldn't really flat out ask for payment at the follow-up even though I explained how important that is... but he starts whining.

It's not working because he says he needs a list of what we offer (he knows what we offer, one thing to start) we need to make canned packages, we need to lower our pricing, he needs business cards, he needs a portfolio of his own, he needs "more tips on how to do this kind of thing"...

This morning, he says to me "your information is worthless, it doesn't work, I don't care about all the crap you're talking to me about, I have to get through to these people first.."

Again, calmly I say "Look, I started like this, and it works but you have to keep calling. I gave you a huge lead list and somewhere in there are YES men who will make up for the "No" people. Don't over complicate this... when I started it was about 1/100 people... when you get good/better that ratio will improve.."

THEN he says "well, that's stupid, it shouldn't be 1/100... you should have a good enough offer and delivery that EVERYONE buys into it.."

Seriously, it took me a moment to respond but I was shocked considering at this point all the times we've discussed things like this..

I said again "It is not your job to CONVINCE people.. they either get it or they don't, they want it or they don't.. your job is to find the people who do, talk to them, and close them..."

I feel like I am banging my head into a wall... seriously. I want to help him, but... I mean seriously, this is the easiest money to make... oh well... it's still frustrating though.