Offline Package - Expert Advice Needed

I wrote this post in reply on how to approach local businesses
in the hospitality and retail trade.

Here's what I wrote...

Best,
Ewen

To cast the net to capture those who are already using social media and aren't getting the results they want...

and for those that haven't dipped their toes into the water but are open to the idea of it...

Here's the headline...

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Is Social Media + Internet Marketing A Time And Money Suck
Or
A Saviour To The Hospitality And Retail Trade?
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You can have just Hospitality in one headline and that only goes to them.

And visa versa for retailers.

This will be ideal to be the bait piece leading to a information piece,
or a group meeting with an invitation.

You'll get a greater acceptance when you approach it from a multi step approach,
because at any given time, in any market, 3% are actively looking to buy right then.

Back to the ad and the right approach.

It's already entering into the likely thoughts about the subject.

Which leads into teaser bullets which give documented results,
using names, numbers and time.

It's not selling social media is the greatest thing since sliced bread,
because that is too self serving, hence off-putting.

Then the call to action is to find out the answers which you've
left questions un-resolved in their mind.

Now you've got them thinking about the subject in the right frame of mind,
instead of dismissing it through wrong assumptions and maybe they went about it the wrong way to get their bad results.

That's how you work with the target buyer perception and experience.

Best,
Ewen