OK Guys, Question...How Do You 'Sell' Social Media?

5 replies
So I do SEO, Google Places, Website Design....

But apparently all the cool kids say that you can drive traffic to your clients sites better using social media.

So, any experts on this around here? I'm basically looking to fill in the blanks on this process :

1. Client has no social media presence.
2. My company does something/offers a service/product.
3. ???
4. Client gets PROFIT!

Can anyone here fill in steps 2 and 3 for me? What can I offer my clients in terms of 'social media' that will benefit them?

Would be greatly appreciated
#ell #guys #media #questionhow #social
  • Profile picture of the author stopgo
    Social media is not a one size fits all operation.

    Each individual business will need to think what they want their SM followers to do.
    Go to their website and Buy?
    Grow leads for their database?
    Come in store?

    So customize it for each individual business. Remember though, just because you do SEO and website design, does not mean pushing for web traffic is the best or only way for SM to turn followers into sales.

    Think about each business and put together an action plan then approach them with your idea.

    Perhaps put together a few packages for them to choose from so they have a choice. Some will want to use SM just for the sake of being there, others will want it to actually do something.

    Of course without knowing what industry or what kind of clients you have, it is a very general answer.
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  • Profile picture of the author massiveray
    My client is a Mexican bar/restaurant.....

    2) we build a following on their Facebook and twitter, and tweet up to 30 times daily (this is linked to Facebook, mostly retweets, responding to other local food places and at least 1 "hey come get some food/ shots of tequila tonight" type tweet.

    We give the manager passwords and tell him, when the bar is quiet, tweet a special offer, free sombrero to the next person to walk through the door and show the tweet type shit.

    When the bar is busy and they want a rush, tweet free shots for the next group who buy a round.

    3) past/ current customers react to these offers, giving away 5 free shots is subsidised by the 20 people who buy a round and don't get a free shot and they profit.

    I charge £350 a month and pay a kid £90 a month to do the tweeting. The strategy was written by me using a mixture of common sense and trial and error to what makes the tills ring.
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    Join my private strategy group on Facebook or find out how I made £2000 recurring in 2 weeks.

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  • Profile picture of the author PsycFa
    You have already answer your own questions:

    1. Client has no social media presence.

    This shows you that the client either is not aware of the impact of social media, or they do not have the skills or time. So you should educate them on the necessity of social media interactions, benefits of social signals and do not forget to prepare additional package for "monthy social media management service etc" if they do not have time.

    2. Educated - Now what else?

    Now they know what social media can do for their business; show them a preview of the power. If the client is offering some kind of services that allow discounts/coupons; use fb viral coupon etc to show them a simple demonstration step by step how it works.
    As usual; support with statistics:

    For example: Everybody as on average 200 friends; and you have 10 clients who used your facebook coupons; that itself will expose your business or product to 2000 potential clients(200*10).

    Simple things like that can make them hire you on yearly contracts - I've currently 167 yearly contracts just doing these small stuffs that I outsource completely.

    3. Educated - Know how it works - What else?

    Give them your package price and show how important it is related to each other; upsell them on various things like timeline covers, social media integration in website etc.. Do not overdose them; you can do that little by little.

    It is always good if you've a competitor in the same area; bring down a chart comparing your service and their service in terms of pricing and quality(u know it should be lower,right? )

    Once retained.. Do you work and your magic and tadaaaaaa..............

    4. Client gets PROFIT!

    SOME OF THE THINGS THAT YOU CAN OFFER:

    -Social Media Creation
    -Fan Boosters (STOCK LIKE FROM FIVVER TO INCREASE CREDIBILITY)
    -Keyword optimization in terms of description, title etc..
    -Basic Search engine optimization (upsell later on higher packages)
    -Timeline covers, profile pictures
    -Fb Tab Website (contact page - menu - services - location in facebook tabs)
    -Integration of social outlets in Website
    -Social media management
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    The aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.....

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  • Profile picture of the author payoman
    Please correct me if this is wrong....

    Step 1. Sell them Facebook page

    Step 2. Drive traffic to facebook page via SEO'd website/business card/posters saying 'find us on facebook' etc

    Step 3. Manage their 'social media presence' by doing status updates of offers(?), accepting friend requests and other random stuff on their page.

    Step 4. They profit.

    Can anyone tell me what specifically you would do for a client using Facebook that they couldn't spend 5 minutes doing themselves, aside from designing the look of it and optimizing it?
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    • Profile picture of the author Andrea Felder
      Hey Payoman,

      Whenever I take on a social media project I always think in terms of strategy. First I make sure the client understands that the development process is simply half the battle. Social media is about engagement, relationship building, and connectivity - basically the idea of holistic marketing. Aside from designing the Facebook page/app and optimizing it your job is to keep the fan page relevant and keep fans connected. In this case the primary functions would be

      1. Content Creation - Populate the page with content relevant to the clients service. One of my clients provided custom designed business cards. After building his fanpage I started creating content like: "How to create the ultimate business card" etc. with plans to integrate the content with a blogging extension to his website. Anything to keep people connected to the service.

      2. Ad Management - If the client has a budget to start using paid advertising venues you can also create and manage the ad campaigns. Facebook advertising is a specific ad platform and many business owners who don't deal with it on a daily basis may not understand how to effectively use the platform.

      3. Account Management - Manage the clients account. Connect with your clients current customers, respond to messages or posts, etc.

      4. Analytics - Even social media requires data analysis. One of the most valuable services I've provided for clients in the past was to analyze social media expenses and revenues to ensure the campaign/s were in alignment with the company's goals.

      5. Team management - I've often come across small business owners who can't afford to hire a full on marketing agency to handle social media campaigns. Instead of actually doing all the work for little money I would provide team management and consulting services which would maximize the clients value received and minimize my time investment for projects with smaller budgets.

      I hope this helps you understand the different services you can include in your social media projects. If you have any more questions let me know

      Thanks,
      Andrea
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