Ad Trick: Strike A Raw Nerve, 2 Examples
Here's a biggie, you are going in guns blazing with features and benefits...
and...those are about your product and your service.
Mmm?
Might it be the prospect has been hit a thousand and one times with
features and benefits before?
Gets kinda lame after a while...no?
OK, here's how you get invited on to his side of the table,
you hatch up a plan to kill off his enemy!
Here's 2 ad headlines I've just wrote
that demonstrate this method...
Now you are talking his language.
You are on his side because you really understand his pain point,
like no other person has before.
There you go, another powerful tool in your bag for higher response
Best,
Ewen
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Rearden -
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