Best Cold Calling Prospects - Male or Female Callers
A couple of months ago, I hired a girl to do some calling for me for 3 hours each day. Her assignment is to try and sell as many cookie cutter 5 page websites as she can each day using lists that I provide to her of businesses that do not appear to have a website.
I gave her a very simple script and provide her with the list each day and she makes the calls and sends me the list back at the end of the day with notes for any follow up needed or sales made. If she makes a sale, she sends them the link to a Paypal button where they make payment and I follow up with them for basic info to get the site completed.
On a hunch, I started sending her lists where the business owner is primarily male and service type businesses where the owner usually answers the phone himself. Small HVAC, plumbing, roofing, etc.
Since doing this, her success has really increased and I was wondering if this is a fluke or if anyone else has tried this and is seeing similar results.
I still make my calls all over the map but even when I call primarily female based businesses (hair salons, dog groomers, etc) I don't seem to get the same increased response with the opposite sex. :-(
Anyway, I thought I would share this experience and wondered if anyone else might share what they are seeing these days as the best prospects/best candidates in their calling efforts.
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