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Hot Leads Examples

by ewenmack
9 replies
If sending a mailer to consumers,
either for yourself or clients,
then having the right list to mail to is critical.

Say you are a carpet cleaner,
who would most likely want and spend the money on
carpet cleaning?

Pet owners?
households with young children?
own their own home and have one or two of the above?

And live in a affluent zip code
close by?

Sound like high probability people?

Now we've identified the most likely user of carpet
and upholstery cleaning, we've got to find them.

Time to call in list brokers and databases.

Here's one to whet your appetite...

You'll see pet owners
new parents
home owners

and they can be split up by zip code.



Now go through and work on your high probability prospects.

Best,
Ewen
#examples #hot #leads
  • Profile picture of the author socialbacklink
    Great approach. I do a lot of that myself. Marketing is all about knowing your audience. If you know your audience the products sell themselves.
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    • Profile picture of the author chaotic2001
      I have been doing Offline Marketing since 2004. I have several websites listing my services, each geared toward a specific niche. Most business owners feel more comfortable if you know their market, and they think that you specialize in their industry.

      I have the same team for all 8 target niches do the work, but the clients don't have to know that. Having a niche, and a really targeted list is a great way to start.
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  • Profile picture of the author Rearden
    Whatever you do, don't use the New Business Listings option at InfoFree.

    33% of the "new businesses" were businesses in existance for years.

    But the premise is paramount; targeted lists account for most of your success.
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    • Profile picture of the author xichabodx
      Originally Posted by Rearden View Post

      Whatever you do, don't use the New Business Listings option at InfoFree.

      33% of the "new businesses" were businesses in existance for years.

      But the premise is paramount; targeted lists account for most of your success.
      Another to add is the "Millionaires" list.

      I've seen people that I personally know in this list that are no where near being a millionaire. I've seen several that live in apartments & mobile home parks. Not saying that someone that lives in either of the 2 can't be a millionaire, but I'm guessing InfoFree is assuming that those that live in them actually own them and are categorizing the apartments and parks as their own assets.

      It's probably one of the more skewed & inaccurate demographics on there.
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    • Profile picture of the author Lee M
      Originally Posted by Rearden View Post

      Whatever you do, don't use the New Business Listings option at InfoFree.

      33% of the "new businesses" were businesses in existance for years.

      But the premise is paramount; targeted lists account for most of your success.
      Yes, that is correct ... it is NOT accurate information in this category. I've used it and can attest to it.

      Also, as stated ... the Millionaires list leaves much to be desired too.

      I have been using Infofree.com ... comparing them to USAData (which I've used for many years).

      This is on CONSUMER lists only.

      I'm getting about 3.5% returns (undeliverable) from Infofree.com versus about 1.7% from USAData. Both are very acceptable by the way.

      What it appears Infofree.com likes to do is ... simply present data in such a way that it looks 'NEW'.

      What I mean by that is ... if you look at their home page ... they make mention of separate lists like ... "pet owners, golfers, runners and joggers, real estate agents, etc."

      All they are doing is building a list from within a list so to speak. From a master list they search for those categories and compile a database. Makes it more convenient for those searching.

      Said another way, if I'm a runner and jogger I'm in THAT database. However, I'm also in OTHER databases too. For example, head of household consumer database, maybe I'm a real estate agent (in addition to being a runner/jogger) so I'm in THAT one too. Get it?

      Their USP in the marketplace is simply ... "one low monthly price to download lists etc." Which, by the way, is great!

      However, I can compile those exact lists and even more specific ones from within USAData.

      Will continue to definitely use Infofree.com while keeping an eye on quality and performance. I like the pricing arrangement of course. Save a boatload of cash.

      LOTs of shaky stuff goes on in the list industry. Beware! There are only a few 'compilers of data' ... and the rest are just purely resellers.

      I often can tell very quickly how accurate a list is by doing what others here have done. Building both consumer and business lists from my hometown (which is small) and looking them over for erroneous data.

      You'd be surprised how doing something as simple as this can give you a heads up on overall quality.
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  • Profile picture of the author bhuff85
    I just started reading "The Ultimate Marketing Plan" by Dan Kennedy last night and he mentioned the exact same thing regarding carpet cleaners.

    One of his clients (a carpet cleaning company) initially did a mailing in the same zip code that they lived in. The response was zero. After that, Dan had that same guy drive down various neighborhood blocks to get a feel for what areas have a "pride of ownership" appearance of their home. Then he mailed to those zip areas and the response rates were significant.

    Moral of the story - The more you are able to zero in on your crowd, the easier it will be to sell.
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  • Profile picture of the author Rearden
    Yep.

    Had an old-timer life insurance agent who ran the "millionaire" leads infofree.com offers.

    Half of them were in the projects -- literally.

    How'd he know? He went out, drove around, and door-knocked them.

    They compile data on surveys done -- people obviously are spoofing them, saying they make millions so they can get their free Ipads.

    Odds are you're not going to find high net-worth individuals on any lists like that.
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    David Duford -- Providing On-Going, Personalized Mentorship And Training From A Real Final Expense Producer To Agents New To The Final Expense Life Insurance Business.
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  • Profile picture of the author MaryEJ
    This is a very helpful thread. Free tools seem to be kept a secret for the most part. I am happy to see this and will use it often!

    Thanks so much.
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  • Profile picture of the author kebertt
    Great info - you can't beat infofree.com's price either, been using them for a while to generate leads for internet marketing and I can see how an offline business could benefit from it too.
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