What happens when you run out of leads for your area?

You either:

1. Do services that gets you recurring income.
2. Move further away or/and eliminate the face-to-face meetings
3. Start over on the same list - people will have changed their minds.

I charge appointment fees, that's how much I hate them and try to avoid it. I don't go to offices to pick up a check, I don't want to meet you at starbucks...

Anyway to answer your question, you don't really run out of leads. At the end of the 3 months you can go back through your list of leads and hit em up again until they say take me off your list. New businesses come, old businesses go, it happens.

Why limit yourself to one area though.... I have clients across the country.

If cold calling is your main method to get and close clients staying local will not have as much of an impact.

That said I always tell people to start local because being local and being able to see you in person is what makes you different from the dozen or so cold calls they get each week.

Have you thought about cold walking the ones that have the most potential? Think of how many service businesses forcus on local business and never run out of business. But if you are going to go local use it to your advantage and IMO you can't maximize that advantage on the phone. Use direct mail and cold walking to be different. Do seminars (where they pay) and you can be seen as the expert. There are so many ways to attack when it comes to truly being local. Why choose the least effective method?

You keep working your list until they Buy or Die.....if you are working on a small or local area. Besides phone calls, try direct mail or face to face.

Well out of all those calls

some will not answer

It's obvious that you will want to call those numbers back

some will be the wrong number

With these you have a few options, you can try and figure out the right number, you can send them a direct mail piece, or you can show up in person.


some you won't be able to get past the gatekeeper.

instead of throwing those away as lost, you can change up your approach and show up in person, send them a direct mail piece, or look to see if maybe someone in your network might be able to introduce you to the person you are trying to reach.

some will say no

call those ones back especially if they were some of the first calls you made beause after 2,000 calls your confidence will have improved and your close rate will have improved.

Cold calling is just one lead generation strategy out a lot of different strategies.

Maybe a particular business person decides that they will never buy from someone who cold calls them, but they might respond very well to a direct mail piece, or maybe they see a ppc ad that sends them to your site and opt-in for your list where you could be offering a 10 tips to get more traffic into your business report.

If one tool in your tool chest doesn't work then choose another one.

The quality of responses on this part of the forum always amazes me. Thank you ever so much guys. Now I just need to lose that niggling thing in the back of my head thats saying cold calling and direct sales is sleazy, and im bothering people, which isnt nice. But I guess that is just the fear talking.