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If you're a marketer you must read this article

by Jeremy Lacer
4 replies
Hello everyone .

I'm very interested in marketing and I really liked this article:

Modern Marketing: Marketing by Magnetic Attraction | 2012-05-07 | SUCCESS Magazine | Your Personal Development Resource

It's about modern marketing and the author gives some great examples of businesses that make crucial mistakes that you can take advantage of by offering them your services.
#article #marketer #read
  • Profile picture of the author kebertt
    Great share - I totally agree when he talks about "marketing a message" rather than "stuff". It's our job as marketing consultants to think outside-the-box and let make our client's business stand out among the rest, and this article discusses the way to do just that.
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  • Profile picture of the author DavePalermo
    Thanks. I enjoy it when others link to articles that are of relevance.
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  • Profile picture of the author vndnbrgj
    Dan Kennedy and his Magnetic Marketing is just one of the things you should have in your toolbox.
    DK is a smart man and you would do well to learn from him
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    - Neale Donald Wilson -
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  • Profile picture of the author BrandonMHowe
    Great share, Jerrel! Thanks!

    The title is correct..

    "Marketers" MUST read this!

    "The principle is: Don’t yell out a product-price offer
    and hope some people come to buy it. Instead get
    interest and permission from prospects to communicate
    with them repeatedly and persistently."

    This shows why market research is so super important.
    Learn to speak your prospects language and then elicit
    a request for more information.

    Get your prospect interested in you and the info you
    can share with them about X. Position yourself
    as the "go-to" guy for X.

    I like where he gives some stats on media outlets.
    Very informative..

    Thanks again for posting here!
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