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How do I Market to Non-Profits?

by vbarriage
2 replies
I am creating an entire web site for Autism, which includes general information encouraging people to investigate autism as a possible diagnosis for children from zero to three years of age. Autism 20 years ago was diagnosed in 1 out of 20,000 children; today the diagnosis is 1 in 188 (or less). I should like some ideas about how to present my site which includes promotional products for people to display their support, or products which non-profits can offer for fund-raising. and products which can teach parents/adult on how to better talk to and communicate with autistic children. Products also help the child to better "blend in" with other children while maturing. I cannot be everything to everyone, but I will have good, affordable products for organizations as well as parents.

How do I best market my site? Do I start out locally then expand? I do have both an English and German hyperlinks to a product, and will add other languages as I can. Suggestions welcome.
#aspergers #autism #market #nonprofits
  • Profile picture of the author Jason Kanigan
    Call and talk to the executive directors of related NPOs.

    See if you can do a link swap, and maybe some kind of educational event--a webinar, call, video their people can watch...

    Video marketing could be helpful for this too.
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  • Profile picture of the author Aaron Doud
    Just call and talk to people in the smaller/regional NPOs that deal with Autism.

    But that said who is your target market?

    Doesn't seem you really need to be selling to these organizations. It sounds like your products are actually consumer products.

    So along that thinking are NPO your best marketing for ROI?
    Myself i don't think so.
    You should be focusing IMO on SEO and PPC for the terms that your potential customers will be searching for. You also should focus on brand awareness as the company grows.

    Yes NPO may be able to help you but honestly do you want to link with them? Why not be different? Why not speak about the results you can provide. The results that the main stream doctors and organizations can't. If your products provide results and you can get customers to buy you will get loads of word of mouth advertising. These parents talk to each other. Once you get a few on your side (maybe seek out big name bloggers in this category and have them review your products) they will bring others. Tie that in with proper SEO and PPC to catch new people searching about autism and you will be good to go.

    Of course all that assumes your products work and work well. If they don't you will IMO get a pretty big backlash from the community.
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    Aaron Doud - Sales & Success
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