Allow me to introduce myself. My name is Sam and I own a small consulting firm in Ohio called Vantage Professional Services. I didn't see an introduction thread anywhere so I hope that this will suffice.
Anyhow, I started working on the 9x12 system about 3 weeks ago. I purchase BobRoss' program the other day and am now going through my first round of sales visits.
I have my mockup done, as well as my branding. 'The Savings adVantage'.
I'm posting here because I need some advice in how to fine tune my pitch. The biggest obstacle for me has been a competing product called the Town Money Saver. This is an 8x10 full color coupon book that is mailed through USPS monthly to 22,000 homes . If you catch them when they are running a special you can get a full page 8x10 color ad for $450 a month.
I have my largest ad space (4x3) priced at $495. As a business owner who understands the value of this kind of marketing, I think the price is VERY reasonable. However, some of my potential clients just aren't seeing it. What can I do to overcome their objection to paying more money for a smaller ad that goes out to half as many homes?
Many thanks in advance for any advice.