Anyone have a good strategy for setting bandit signs?

6 replies
I've been thinking about bandit signs recently and have come to the conclusion that I want to test some.

They are very cheap to print and ship, and in a state like NJ 100 bandit signs could get thousands of views every single day.

So naturally I've been looking for 2 things.

1) Highways and roads that get lots of traffic.
2) Locations where the signs would stick for more than a few days.

And this is really not an easy thing to figure out.
The hardest part is figuring out where I'm allowed to put these signs.

Like there's a marshland right down the road, that parallels a major highway. The problem is, I have no idea if I can put a sign there. That 1 sign alone could get thousands of views everyday.

I was looking around for "no trespassing" signs, or "private property" warnings and didn't see any. But I'm assuming that marshland is government property.

The real issue is there are hundreds of locations just like this, and I have no idea how to proceed. If there are no signs, no people, do I just put my sign down and see how long it lasts?

What are the chances of us getting fined over something like this?

I'm thinking any property that is not owned by a business or homeowner, has to belong to the government (forgive me if I sound like a moron but law is not my specialty). So for anyone who has done this, how did you set your signs?

Would it be smarter to find homes by major highways, then just pay the homeowners to set them on their yard? I thought about setting them on clients yards, but most of these people live in low traffic areas.

Its the math that really attracts me to this idea. Say 1 sign gets an avg of 1,000 views a day, 100 signs X 1,000 = 100,000 views/day for a mere $100 spent.

If all those signs stayed up for 10 days, thats 1 million real world impressions. At first I thought 1,000 view/sign might be a liberal estimate, untill I tried counting cars and realized 100's of cars are passing by every 10 minutes or so.

For all I know this could be a very conservative estimate.

But thats not the question. The question is who has used bandit signs, and how hard is it to find places where they stick?

- Red


ps. I plan on doing a lot of legal research prior to setting the signs but feedback would still be appreciated. Thanks!
#bandit #good #setting #signs #strategy
  • Profile picture of the author maxrezn
    In Baltimore you need a permit...but the clients that have you used them swear by them. I might try this out actually. The ROI potential is great.
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  • Profile picture of the author Aaron Doud
    You may be able to get a permit to put them up on public land as long as you remove them later.

    But your best bet may be to find people who live on the roads you want to target and pay them to do it. Politicians get people to post their signs so it is the same idea.

    Laws in your state and town may vary on if you need a permit for that as well but worth trying.
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  • Profile picture of the author kenmichaels
    I want to try it in Daytona, but we cant get permits.

    we do however get a 250.00 fine for each sign

    Orlando issues permits, but it is a 8 month waiting period.

    bah ...


    What we did do ... was buy a clunker flatbed.

    had a sign made ... 11' long 8 ' high

    and are currently paying to have it parked in a lot next
    to one of the busiest highways.

    we haven't had enough time to evaluate we if struck gold or if this will be
    a failure..

    the flatbed cost 2,200
    the sign cost 2,000
    the parking rent is 400 per month.

    we shall see what happens.
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    • Profile picture of the author Brandon Tanner
      I've never used bandit signs, but unless you are targeting a niche that has mass appeal (ie weight loss, debt relief, etc), then I would imagine that their effectiveness would be pretty limited... because you are dealing with the general public here... which of course is as un-targeted as it gets.

      You talk about "views" and "impressions"... but "views" and "impressions" aren't worth anywhere near as much when the traffic is un-targeted. Not to mention... what percentage of the cars driving by are even going to look at your sign? (my guess would be a pretty low percentage).

      If I were designing a sign for "drive by" traffic though, I would most definitely use SMS with some urgency for my "call to action" (ie "The next 10 people to text XYZ to 12345 will get [exciting benefit]" ).

      That said... I bet you would get far better results if you paid some college kid $10 per hour to hold up a big sign with your message at a busy intersection and wave to people as they drove by. THAT would stick out 100 times more than a "bandit" sign would! (especially if she's cute )

      Either way though... definitely check the laws in your area first... some places it's legal, and some places it's not.
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  • Profile picture of the author sdentrepreneur
    I wouldn't touch that....maybe create a website for your services, then use Internet Marketing and Social Media to drive web traffic to your page? Have clients find you :-)
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  • Profile picture of the author RedShifted
    /\ Thats really a brilliant idea. If used the right way I think.

    I've seen those hot college girls that work at homeshows and it always gets me to stop and talk lol.

    What they do is somewhat sleezy but it gets everyones attention. The girls wear short daisy dukes, a tight company shirt, with a yellow construction cap.

    If I took that same idea, but used it on a busy highway, with a sign, it could prove useful.

    I'll have her dress the same way, but she'll have to jump up and down as cars drive by. Although that may risk people missing the sign completely haha.

    Anyway I called our township up and they said we can put the signs up. Just that they need to be put up on friday after 6pm and taken down before 7am monday. So its worth a shot to see.

    I'm also curious how bandit signs would work for CPA offers, since I've never seen anyone do it.. but I can worry about that another day.

    Thanks guys! - Red

    ps. @ kenmichaels. Let me know how the sign in the parking lots goes as thats something I've always been curious about. We've seen a local business doing that for energy audits for at least a year now. Since its been up so long I've always assumed it works for him.

    Definitely keep us updated! =]
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