Cold calling - High paying industries? | Warrior Forum - The #1 Digital Marketing Forum & Marketplace

12 years ago

Just a thought:

If a pre-existing business doesn't have a website and generates a large profit, why would it need one?

Why not target the same large-profit businesses and sell redesigns?

My gut would tell me they are going to be more open to purchasing a higher-priced, higher-quality web site than somebody who doesn't get it conceptually.

I say this because I see it over and over again in various industries. For example, life insurance -- the best prospects for life insurance are people who own life insurance. Some of the worst prospects are those who are in their 60s and have none.

Sounds counter-intuitive, but, what kind of person doesn't have life insurance in their 60s? Somebody that just doesn't get it or doesn't care, mostly, in my experience.

[ 3 ] Thanks
2 replies

Signature

David Duford -- Providing On-Going, Personalized Mentorship And Training From A Real Final Expense Producer To Agents New To The Final Expense Life Insurance Business.

{{ DiscussionBoard.errors[6953042].message }}

TakenAction

12 years ago

Originally Posted by Rearden

Just a thought:

If a pre-existing business doesn't have a website and generates a large profit, why would it need one?

Why not target the same large-profit businesses and sell redesigns?

My gut would tell me they are going to be more open to purchasing a higher-priced, higher-quality web site than somebody who doesn't get it conceptually.

I say this because I see it over and over again in various industries. For example, life insurance -- the best prospects for life insurance are people who own life insurance. Some of the worst prospects are those who are in their 60s and have none.

Sounds counter-intuitive, but, what kind of person doesn't have life insurance in their 60s? Somebody that just doesn't get it or doesn't care, mostly, in my experience.

this is a great thought, thanks! Anyone else have an opinion on this?

Thanks

Signature

The best thing you can do is put yourself out there.

{{ DiscussionBoard.errors[6953051].message }}

KostaKondra

12 years ago

Originally Posted by Rearden

Just a thought:

If a pre-existing business doesn't have a website and generates a large profit, why would it need one?

Why not target the same large-profit businesses and sell redesigns?

My gut would tell me they are going to be more open to purchasing a higher-priced, higher-quality web site than somebody who doesn't get it conceptually.

I say this because I see it over and over again in various industries. For example, life insurance -- the best prospects for life insurance are people who own life insurance. Some of the worst prospects are those who are in their 60s and have none.

Sounds counter-intuitive, but, what kind of person doesn't have life insurance in their 60s? Somebody that just doesn't get it or doesn't care, mostly, in my experience.

That's a really good point and something I'm learning now. I'm in Australia and about 60% of businesses don't have a website. This might sound like a juicy market but think about it, if someone has a business and no website, it means they're generating income without having a website and people are really stuck in their ways.

But if someone has a website and it doesn't look as good as they like, and especially if that website is generating leads, they will look at that website and wince every time they see it.

This is really great advice and something I'm going to use. I'm sure those guys without a website get calls from web designers all the time (and then in Australia, retail stores complain that they're losing customers left right and center, meanwhile they refuse to take any action to actually compete in any way with online stores).

Kosta

Thanks

{{ DiscussionBoard.errors[6960449].message }}

kebertt

12 years ago

I recommend targeting businesses that currently have ads in yellowpages/newspapers/flyers locally; they understand the benefits of advertising, and can be easily swayed to a different method of marketing.

Also, look into targeting new businesses; many haven't yet had the chance to create/purchase a website.

[ 3 ] Thanks
2 replies

Signature

Digital Booked - Appointment Setting Services for Web Designers

{{ DiscussionBoard.errors[6953778].message }}

socialentry 12 years ago

Originally Posted by kebertt

Also, look into targeting new businesses; many haven't yet had the chance to create/purchase a website.

How do you do that? I always wanted to have a list of new businesses in my area for a long time (or businesses going bankrupt) but kaput.
- Thanks
- 2 replies
{{ DiscussionBoard.errors[6960061].message }}
- kenmichaels 12 years ago
  
  Originally Posted by socialentry
  
  How do you do that? I always wanted to have a list of new businesses in my area for a long time (or businesses going bankrupt) but kaput.
  
  here in the states you can go pay a fee at the local courthouse.
  I don't know if it is the same in canada.
  
  [ 1 ] Thanks
  
  Signature
  
  Selling Ain't for Sissies!
  
  {{ DiscussionBoard.errors[6960088].message }}
- SJJPFTW 12 years ago
  
  Originally Posted by socialentry
  
  How do you do that? I always wanted to have a list of new businesses in my area for a long time (or businesses going bankrupt) but kaput.
  
  Local chamber of commerce is always helpful for things like that. Won't give you a list as such but if you go to a few meetings and talk to people eventually you will get in the loop with what is happening.
  
  Case in point, I knew a new pizza shop was coming to town and where it was going to be situated before the landlord even knew his agent had signed a lease (literally lol)
  
  [ 1 ] Thanks
  
  Signature
  
  If you want to learn more about making money with small business owners for FREE click here to be notified when review copies of my new offline course are available.
  
  Please remember if something I do helps you, the thanks button helps me :-) ------------------>
  
  {{ DiscussionBoard.errors[6960105].message }}

ambrking

12 years ago

Originally Posted by kebertt

I recommend targeting businesses that currently have ads in yellowpages/newspapers/flyers locally; they understand the benefits of advertising, and can be easily swayed to a different method of marketing.

Also, look into targeting new businesses; many haven't yet had the chance to create/purchase a website.

Agree. Target those who are currently looking. That way the chances of closing the deal is bigger. Once you get the hang of it, you can try other companies.

Thanks
1 reply

Signature

Increase ROI with lead generation and appointment setting.

{{ DiscussionBoard.errors[6982120].message }}

glen2020 12 years ago

You can also take the leads from business directories such as manta,yellowbook,etc.
- Thanks
{{ DiscussionBoard.errors[6982305].message }}

Rearden

12 years ago

You can't fix stupid.

I figured out about 6 months into selling life insurance that "sales" wasn't about force or trying to convince someone against their will.

Sales is about finding the people who conceptually ALREADY "get it," then "selling" the reason why your solution is superior to the alternatives, and what great benefits will happen when the prospect takes action on your solution TODAY.

Certain businesses will hit a period of time where they become open to the prospect of changing or buying; your job is to be there when that window of opportunity presents itself.

[ 1 ] Thanks

Signature

David Duford -- Providing On-Going, Personalized Mentorship And Training From A Real Final Expense Producer To Agents New To The Final Expense Life Insurance Business.

{{ DiscussionBoard.errors[6964064].message }}

stellaex

12 years ago

Idea regarding investment in designing business is good also have look on dress designing.

For interior designing you need customers to get there work done by you
Forecast about the profit that will give you and actual idea about the profit that you make from one

Best of luck

Thanks

Signature

Synergist Consultants - Provide help to manage your agency and projects - Agency Management System

{{ DiscussionBoard.errors[6964772].message }}

vndnbrgj

12 years ago

You can purchasw lists from places like InfoFree.com and SRDS

Thanks

Signature

Life Begins At The End Of Your Comfort Zone

- Neale Donald Wilson -

{{ DiscussionBoard.errors[6965117].message }}

GraemeHawley

12 years ago

I target companies in the construction industries in the UK, reason being each customer is worth a decent amount of money to them. I do hear stories of some companies having there profits squeezed by the recession and competition undercutting.

But the reality is a lot are still very busy and doing very well. But to echo the comments above my best customers are people that are already busy but they are thinking ahead. They are doing well because they already have a website or there already doing a lot of advertising. One of my clients has just got a £1.6 million deal off one lead approx $2.5 million. This is for a renovation on a mansion and this has completely changed his business from a building company to a project management company.

Thanks

{{ DiscussionBoard.errors[6982360].message }}

Cold calling - High paying industries?

Trending Topics

Boat and Jet Ski Rentals...... Door Hangers Effective?

A Very Strange Internet Problem

Are billboards still effective in driving customers?

Let's dissect the genius behind Nike's 'Just Do It' slogan. What makes it so powerful and timeless?

Google Ads, landing pages, and Clickbank links