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Unread 2nd November 2012, 07:01 PM   #251
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

@DABK --thanks man. much appreciated.

so i need to sell RESULTS. seems simple. i'm pretty sure i'm going to switch niches and go for attorneys--dui, ambulance chasers, bankruptcy. fish in a barrel. after a few calls from my software leads and (a few other sources) i got several positive responses.

what i love about attorney's? they KNOW THE VALUE OF TIME.
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Unread 2nd November 2012, 07:02 PM   #252
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

Quote:
Originally Posted by npk View Post
warriors: this is my exact script.









Sell RESULTS, not SEO
You are valuable to business owners. ACT LIKE IT.
SCRIPT


Hi Bob? This is NATE I am a new local web marketer here in town, just recently opened for business ...
Real quickly_________, I’m just calling around trying to drum up some work …I was wondering if you folks already had A VIDEO PROMO for your company, or had maybe given thought to doing one—you know, VIDEO MARKETING—HAVE YOU HEARD OF VIDEO MARKETING?
IT'S LIKE A TV COMMERCIAL ON THE INTERNET.


Really? On the back burner huh?


What’s holding you up?


Okay I understand, don't have the time right now huh? Too much on your plate...?"


Well Bob, honestly, I know most WEB VIDEO GUYS are probably telling you its gonna cost $400 or whatever, but, being that you are a service business, you really only need one or two videos up and running to generate traffic and GOOGLE ranking...DO YOU THINK THAT MIGHT BE OF VALUE TO YOU?


Well, what you just described is going to be a lot less hassle and a lot cheaper than you probably think to pull off… CLOSE


You: sounds like your business could really this, outside of price is there any reason we cant start today?(pre-close)


CLOSE:


How long have you been in business?
What all kind of services do you offer?
Any specialized services?
Do you have a slogan?


I could pull that off for you. I can do one video for $50, or two for $90. I don't mess with credit cards over the phone, but if you want to shoot me a quick paypal, my address is ____ and I'll get your videos to you within 24 hours. Sound good?




Thanks for the responses and insight warriors. I know through experience that phone sales is king. I think the problem is my local market--too many mouthbreathers.

Why don't you try the approach Henry uses? Where he first gets a video in their hands before actually trying to sell them?
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Unread 2nd November 2012, 07:04 PM   #253
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

Also, what niche were you having so much trouble in? Remember Rome wasn't built in a day
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Unread 2nd November 2012, 07:14 PM   #254
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

initially, i went for restaurants.

THE PROBLEM WITH RESTAURANTS: they don't understand video marketing. i don't have time to educate, i go for the "one call close". at $50, ....jesus. a $50 sale? but it isn't happening for me.

@mav91890---i tried that script, and they didn't understand subtlety. after 300 dials, i needed to find a good closing script, hence the john durham WSO purchase (which is excellent).

after buying that, re-hashing my script, i get a bunch of resistance.

i'm also thinking: my own voice is rather authoritative. i don't want to chase $50 sales---jesus h, it's $50. i had less trouble convincing homeowners to give their mortgages to me, ( a 21 year old kid at the time) and refinance with me.

i've deduced it down to either a specific problem with the script, or my local market. @IAMNAMELESS (and anyone else)--suggestions?

as far as "rome not being built in a day", that has nothing to do with it. a $50 video with ranking? what the sam hell am i doing wrong?
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Unread 2nd November 2012, 07:21 PM   #255
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

Then I have no idea, all I could say is change up you market every so often if you aren't getting results. $50 is a good price for that. Keep us updated.
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Unread 2nd November 2012, 07:44 PM   #256
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

Have you tried to deal only with restaurants that advertise on groupon, pay per click, in the paper?

You have to sell and educate people about free stuff, why not a $50 product?

It might be that they don't get what kind of video you're talking about. It might be that they a video to them means one of those things they see on TV and they don't get how it could be so cheap.

Did you try a higher price? A lower price? Did you try explaining to them that all that's needed is some photos?

Quote:
Originally Posted by npk View Post
initially, i went for restaurants.

THE PROBLEM WITH RESTAURANTS: they don't understand video marketing. i don't have time to educate, i go for the "one call close". at $50, ....jesus. a $50 sale? but it isn't happening for me.

@mav91890---i tried that script, and they didn't understand subtlety. after 300 dials, i needed to find a good closing script, hence the john durham WSO purchase (which is excellent).

after buying that, re-hashing my script, i get a bunch of resistance.

i'm also thinking: my own voice is rather authoritative. i don't want to chase $50 sales---jesus h, it's $50. i had less trouble convincing homeowners to give their mortgages to me, ( a 21 year old kid at the time) and refinance with me.

i've deduced it down to either a specific problem with the script, or my local market. @IAMNAMELESS (and anyone else)--suggestions?

as far as "rome not being built in a day", that has nothing to do with it. a $50 video with ranking? what the sam hell am i doing wrong?
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Unread 9th November 2012, 12:33 PM   #257
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

Quote:
Originally Posted by npk View Post
warriors: this is my exact script.









Sell RESULTS, not SEO
You are valuable to business owners. ACT LIKE IT.
SCRIPT


Hi Bob? This is NATE I am a new local web marketer here in town, just recently opened for business ...
Real quickly_________, I’m just calling around trying to drum up some work …I was wondering if you folks already had A VIDEO PROMO for your company, or had maybe given thought to doing one—you know, VIDEO MARKETING—HAVE YOU HEARD OF VIDEO MARKETING?
IT'S LIKE A TV COMMERCIAL ON THE INTERNET.


Really? On the back burner huh?


What’s holding you up?


Okay I understand, don't have the time right now huh? Too much on your plate...?"


Well Bob, honestly, I know most WEB VIDEO GUYS are probably telling you its gonna cost $400 or whatever, but, being that you are a service business, you really only need one or two videos up and running to generate traffic and GOOGLE ranking...DO YOU THINK THAT MIGHT BE OF VALUE TO YOU?


Well, what you just described is going to be a lot less hassle and a lot cheaper than you probably think to pull off… CLOSE


You: sounds like your business could really this, outside of price is there any reason we cant start today?(pre-close)


CLOSE:


How long have you been in business?
What all kind of services do you offer?
Any specialized services?
Do you have a slogan?


I could pull that off for you. I can do one video for $50, or two for $90. I don't mess with credit cards over the phone, but if you want to shoot me a quick paypal, my address is ____ and I'll get your videos to you within 24 hours. Sound good?




Thanks for the responses and insight warriors. I know through experience that phone sales is king. I think the problem is my local market--too many mouthbreathers.
JD's script is amazing, but you still need to show them why they need video on their marketing efforts. You see that script was made for selling websites, and eventhough yes you can use it to sell other services, with selling websites the business kind of already knows they need a websites,
But nit video, thats why you need to show them the benefits of having a video.
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Unread 9th November 2012, 12:52 PM   #258
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

Here is a tip. I use to work at a senior home in college, and these people always needed videos made up. In fact, my job was suppose to be something totally different (running events) that I wasn't even suppose to be paid for. As it was an internship.

The owner asked me one day, "do you know how to make videos?" And I replied "yes". Then I sold the hell out of myself. And I explained to her, videos are not something I can do for free. This woman wound up paying me $500 to make her a set of videos, FOR THE CENTER.

I want you to really think about this. These people cold call and mail things out all day long to locals in their neighborhood. THEIR JOB is to get seniors to come to the center. And many of them do NOT have videos. Since they host A LOT of events, what these places like to do, are make compilation videos of their events. Then they could mail out these videos to locals, to drum up new business.

All I remember is how this woman reacted when I told her I could make a professional video. She said something like "I've been asking people for 2 years, even the photographers... and noone knows how to make a professional video!". Not to mention, these people naturally don't understand technology. So seriously, I'd try dropping flyers off then following up with a call. I would also take a look at other businesses that host events. If you have a camera, you never know, they might need someone to tape events AND make videos. Many of the camera men who came into this center, had no clue how to make videos. Which was ironic. But its definitely worth looking into.
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Unread 17th November 2012, 01:38 AM   #259
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

that is an eye-opener. It should give us a foot for thought. Love to know what industries or business need videos talking about their business.

thank you for sharing this with us

Quote:
Originally Posted by RedShifted View Post
Here is a tip. I use to work at a senior home in college, and these people always needed videos made up. In fact, my job was suppose to be something totally different (running events) that I wasn't even suppose to be paid for. As it was an internship.

The owner asked me one day, "do you know how to make videos?" And I replied "yes". Then I sold the hell out of myself. And I explained to her, videos are not something I can do for free. This woman wound up paying me $500 to make her a set of videos, FOR THE CENTER.

I want you to really think about this. These people cold call and mail things out all day long to locals in their neighborhood. THEIR JOB is to get seniors to come to the center. And many of them do NOT have videos. Since they host A LOT of events, what these places like to do, are make compilation videos of their events. Then they could mail out these videos to locals, to drum up new business.

All I remember is how this woman reacted when I told her I could make a professional video. She said something like "I've been asking people for 2 years, even the photographers... and noone knows how to make a professional video!". Not to mention, these people naturally don't understand technology. So seriously, I'd try dropping flyers off then following up with a call. I would also take a look at other businesses that host events. If you have a camera, you never know, they might need someone to tape events AND make videos. Many of the camera men who came into this center, had no clue how to make videos. Which was ironic. But its definitely worth looking into.
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Unread 19th November 2012, 01:33 PM   #260
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

I have thought about doing something similar, but then I thought it would cost money to hire people to do the boom mike (sound), lighting, time to edit the video, etc; how did you resolve these initial issues and did you have a formal background in video editing/producing?
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Unread 22nd November 2012, 07:45 PM   #261
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

very good. i kinda gave up on the idea after such abysmal "success", but now i'm going to get back at cold calling. I actually like cold calling; just the hustler in me.

Freelance appointment setter/copywriter.
I can help with getting you leads and/or sales scripts.
I also broker lists, both business and consumer.
PM for details.
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Unread 23rd November 2012, 06:54 AM   #262
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

Like i said in another thread, Yell offer crappy 30-60 sec picture slide shows with music and voice over for £420/$670.

People should be trying this out. I bet Yell sell these by the bucket load

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Unread 24th November 2012, 01:57 AM   #263
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

Quote:
Originally Posted by zimbizee View Post
Like i said in another thread, Yell offer crappy 30-60 sec picture slide shows with music and voice over for £420/$670.

People should be trying this out. I bet Yell sell these by the bucket load
If i had one of these done by Yell, i'd be embarrassed to reveal the price
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Unread 24th November 2012, 02:06 AM   #264
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

Just looked at Animoto. Awesome :-).

I was picturing sitting down with Final Cut Pro and a stack of raw footage. I couldn't imagine how you were making money at $25 for a video!
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Unread 27th November 2012, 12:32 PM   #265
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

just doing some R&D and found this.

Forrester Research ran an experiment on the top-searched keywords and discovered that videos have an 11,000-to-1 chance of appearing on the first page of Google’s results,

while text has a 500,000-to-1 chance of making it on the first page —

in short, video has a 50 times better chance than plain text for getting to the top of search rankings
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Unread 28th November 2012, 10:40 AM   #266
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

Hey Henry,

Great idea to get in the door.

Question, did you create the video using just images or did you actually go to the location to film? Or, was there a mixture of both?

I've also noticed that Google has a "trusted photographer" program. Have you heard of it or are you part of that program?

For Photographers ? Business Photos ? Google Maps

I'm thinking it will help get a better chance of a meeting with a business owner.

**FREE** Responsive SEO Grader Tool - Online SEO Grader Tool - Grade any page with any device, even in front of your clients!

EDDM - Postcard Marketing Works!
Check Out My Results on This WF Thread!
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Unread 28th November 2012, 03:21 PM   #267
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

Awesome story. Some great stuff to be taken from this thread that can be relevant with everything we sell.

Get your foot in the door
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Unread 28th November 2012, 03:35 PM   #268
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

Great idea. Way to move the freeline!
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Unread 28th November 2012, 03:58 PM   #269
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

Great story! Very inspirational!

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Unread 28th November 2012, 06:46 PM   #270
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

Quote:
Originally Posted by RedShifted View Post
Here is a tip. I use to work at a senior home in college, and these people always needed videos made up. In fact, my job was suppose to be something totally different (running events) that I wasn't even suppose to be paid for. As it was an internship.

The owner asked me one day, "do you know how to make videos?" And I replied "yes". Then I sold the hell out of myself. And I explained to her, videos are not something I can do for free. This woman wound up paying me $500 to make her a set of videos, FOR THE CENTER.

I want you to really think about this. These people cold call and mail things out all day long to locals in their neighborhood. THEIR JOB is to get seniors to come to the center. And many of them do NOT have videos. Since they host A LOT of events, what these places like to do, are make compilation videos of their events. Then they could mail out these videos to locals, to drum up new business.

All I remember is how this woman reacted when I told her I could make a professional video. She said something like "I've been asking people for 2 years, even the photographers... and noone knows how to make a professional video!". Not to mention, these people naturally don't understand technology. So seriously, I'd try dropping flyers off then following up with a call. I would also take a look at other businesses that host events. If you have a camera, you never know, they might need someone to tape events AND make videos. Many of the camera men who came into this center, had no clue how to make videos. Which was ironic. But its definitely worth looking into.
Wow never thought about that. I even have family members who were into the business. (Have since retired and sold their assisted living centers) The gears in my head are spinning once again... ugh.
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Unread 29th November 2012, 01:46 PM   #271
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

I was revisiting this post and I am blown away by the amount of people at WF who can't type animoto.com and click "pricing" as opposed to waiting for a response....


Mind blowing.
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Unread 29th November 2012, 02:02 PM   #272
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

What a great idea. I am going to pass this onto my son - who is a videographer and not making the money he should...
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Unread 3rd December 2012, 06:54 AM   #273
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

henry Argueta - thank you very much for this share. Thanks for all the other members that have also participated and shared their advice and knowledge.
It is great to see real people succeed, DOING what is preached and taught in this forum.

Regarding emailing business owners/managers rather than "cold calling" - I will start using also the "Contact Us" form (manual work, but will probably get more replies

If someone had already tried this, I would appreciate your feedback regarding response rate.

One more idea - I didn't see any reference to Fiverr - in case you get swamped with replies, you can always use a fiverr gig for these videos - 5$ and 48-72 hours later - you will have a new video ready for you.
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Unread 23rd December 2012, 01:59 AM   #274
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

Quote:
Originally Posted by danysh View Post
henry Argueta

If someone had already tried this, I would appreciate your feedback regarding response rate.
I tried emailing and the result was an unsurprising - zero response (all hotels and restaurants in my town)

I made some demo's and uploaded them to YouTube. I provided a link in the email to the video and also a screenshot showing their video on page one of google - No response.

Seems the only way as always is to either cold call or walk in with a demo on a tablet etc. Unless done in a massive way email renders the worst results IMO, whether the email goes straight to the spam etc but i think if you emailed 100 biz and cold called or walked in to the same 100 biz the results will be dramatically different.

This has potential and i will give it a more conservative effort after the holidays.


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Unread 23rd December 2012, 10:21 AM   #275
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

I first signed up with Animoto for $40/month. Uploading a dozen photos and adding some text frames does not take long, picking a theme and the music is at first a time waste. What I did not like with Animoto is the limitations on the text frames, only so very few characters allowed. Then I discovered Photodex and I am now signed up for their web version, which includes music as well and their text frames has soooo much more to offer.

You can use the Snipping Tool found under Accessories on Windows Operating System, it is free and you just go to their website and snip away, make a sample video, keep out a few key elements such as city, phone, web address etc, download the video and send it to them in an email. I would not make a sample video unless I had called them first and got an ok, that is just a waste of time. If they like your sample, have them pay you via Paypal, redo the video with the missing information and ask for referrals.

If you sell them for cheap, ask their permission to use their videos as samples to show other similar businesses (get it in writing) and justify your low price on the fact that you are a start-up needing a whole bunch of samples and that is the reason for the low price point.

However, I am at the point of boredom of all the transitions just automatically happening, something you have no control of unless, with Photodex, you also have their Pro Edition where you have total control, an investment I have not yet made.

I also bought a portable dvd player recently so that I will have the ability of walking in cold, pop it open, show the 30-60 second "video commercial" and ask if I can take some photos and make one for them, no obligation of course. Cold calling is going to be my first choice, cold walk ins my second, just emailing without any initial contact seems to be a complete time waster.

RedShifted talked about senior facilities, which is something I would not have thought about but what I got the most out of his post was that he mentioned the EVENTS that they were constantly having. Basing your videos on the type of businesses that does do EVENTS might work even better, something I will definetly try. A twist on the events idea would be to call a whole bunch of restaurants and hotels that has either banquet rooms or other meeting facilities and promote those via video. I hardly ever see a restaurant promoting their banquet room in any form of advertising so that might be an avenue to take.

Good luck to all of you, please post any results trying my suggestions,

Thanks, Eva
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Unread 23rd December 2012, 02:38 PM   #276
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

Eva, nice post. I have the proshow gold version and have to say the videos that you can produce are very good - loads of transitions and effects. The only thing that it lacks is no music library that Animato has.

Good luck to you.

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Unread 23rd December 2012, 10:51 PM   #277
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

Quote:
Originally Posted by zimbizee View Post
Eva, nice post. I have the proshow gold version and have to say the videos that you can produce are very good - loads of transitions and effects. The only thing that it lacks is no music library that Animato has.

Good luck to you.
I guess you need a fine tooth sometimes, lol. the WEB version is what gives you the right to include the music...

Upgrading to the "Pro"version, PLUS paying for the WEB version, will give you the right tools if you are as anal as I am,

Eva
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Unread 24th December 2012, 02:00 AM   #278
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

Quote:
Originally Posted by Vikuna2009+ View Post
I guess you need a fine tooth sometimes, lol. the WEB version is what gives you the right to include the music...

Upgrading to the "Pro"version, PLUS paying for the WEB version, will give you the right tools if you are as anal as I am,

Eva
LOL...i didn't even realize the web version gave you music. Off to look at that now

One of the first vid's i did

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Unread 24th December 2012, 12:01 PM   #279
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

[Quote] I sell the RESULTS of the videos. My monetization includes a downpayment on a youtube channel, with videos ranking for specific keywords. Then I track all calls and collect commissions on sold jobs. The company I had first done this for, my brother works for. So it was easy for me to stay on top of all the leads.[End quote]

Would you care to elaborate on what you charge for setting up a Youtube Channel and how you do the actual tracking of leads?

Congrats to your success and your appearance on TV will most def lead to even more success!

Eva
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Unread 24th December 2012, 01:20 PM   #280
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

Quote:
Originally Posted by zimbizee View Post
I tried emailing and the result was an unsurprising - zero response (all hotels and restaurants in my town)

I made some demo's and uploaded them to YouTube. I provided a link in the email to the video and also a screenshot showing their video on page one of google - No response.

Seems the only way as always is to either cold call or walk in with a demo on a tablet etc. Unless done in a massive way email renders the worst results IMO, whether the email goes straight to the spam etc but i think if you emailed 100 biz and cold called or walked in to the same 100 biz the results will be dramatically different.

This has potential and i will give it a more conservative effort after the holidays.

Don't assume anything.

If you emailed people, and it didn't work, does that mean that email doesn't work, or does that mean the way you use email doesn't work?

First things first. You need to figure out where the cheese is in this situation, or the results.

When I was doing this, my cheese was 2 things:

1) The promo videos.
2) What the promo videos could do for people.

First, I have a feeling people saw your promo videos, and didn't like them.
When I was posting offers on CL for videos to market small businesses, the first thing everyone asked was "can I see some of your past work?" And I didn't write my headlines like "I will make your company a video promo for cheap!" I wrote them like "3 Quality Videos Ranked On Youtube Increases Companies Profits by $18,000/month"

Anyway, when I got calls, I immediately realized that my promos would be a huge selling point. Since so many people would immediately ask to see them. So I had to put A LOT of work into these promos. I also realized because of this, there was no way in hell I'd sell the videos for $25 a piece. No freaking way.

I decided to position myself as an expert, rather than someone who was trying to stumble into something I didn't know a thing about. And honestly, this entire thread is centered around people stumbling into something almost accidentally.

That makes as a horrible selling point, and an even worse way to position yourself.

I personally would NOT focus on selling anything for $25. As much as I like this thread, as much as I've profited off video marketing myself, I've never sold a video for $25 in my life. And I never would.

First things first.

Make better promos. And tbo, I haven't used animoto, but I don't like the types of videos I'm seeing that it makes. You should focus on writing scripts, and doing real voiceovers with the use of fiver.

The cool part about this, I never really made a fancy video. It was the scripts that always made them seem professional. Not images doing gymnastics in the video.

Once I had solid promos, I had interested people.
Once those people were interested, I sold them on RESULTS.

For instance, "I will build you a youtube channel, with 5 videos, and rank all 5 videos on youtube for XXX amount of money a month".

Or you can change your model and say "For a deposit of xxx amount of money, I will rank you 5 videos on youtube, and demand a 10% commission on all sold work".

The key is to focus on the results. So much so, that its often better to just sell the results, rather than the videos. When you do this, you force yourself to raise your own standards, raise your own worth, and make more money in the process.

Whatever you do, please don't assume this doesn't work. Videos I've made on youtube have made me a nice chunk of change. Not only that, but 1 week ago one of those videos got a call from a show on NBC. I have now worked out a deal, where I may be getting an $8,000 commission if all goes well and this show airs on NBC. They're already told us they're flying out Jan 9th, so for me, its going to happen.

The key imo is to NEVER follow formulas the way people write them on here. Most of these models are spur of the moment ideas. Or they haven't been developed into serious models for doing business.

That doesn't mean they don't work. They do. Just that the formulas need serious innovation. And seriously. For instance, when I read this thread a while back, and saw some of the videos people were making, I immediately asked myself "would any business owner pay for these videos?".

My answer was "sure, but they would be damn near impossible to sell, because the quality sucks". These owners have no real clue what they're paying for, or WHY they should want the videos in the first place.

The common denominator is ALWAYS $$$$. Make it about money. Never take your focus off money. You want to sell them a video? HOW will that video make them money? Don't just spurt out random theories about why you THINK they'll make them money. Show them cold hard facts and proof of money other businesses have made. Do NOT leave a shadow of doubt in their mind. Furthermore, if you are actually confident that the value you're delivering will help these companies, it becomes so much easier to sell.

Evertime I go to the supermarket, I can buy those cheap little disposable razors, and shave 1 time then throw them away, or I can buy a premium razor, take care of the blades with oil, and shave for a month straight.

EVEN WHEN I DID NOT HAVE MONEY, I >>STILL WANTED<< THE PREMIUM BLADES.

Business owners who have little money, still want quality, no matter how you look at it. And they WILL PAY for that quality, if you can truely EDUCATE and SHOW THEM what that quality is worth. Not with opinions or theory, but cold hard statistics, facts and testimony.

"This was 1 channel I did for xxx company, they get 7 calls a month which converts to 4 sales and $18,000 a month".

"This was another channel/video I did for xxx company, it ranks for the keyword "XXXXX", the video gets xxxxx amount of views a week, which results in xxx amount of calls, and xxxx amount of profit to their bottom line".

You absolutely MUST "speak the language of money". If you learn how to do that well, you'll learn you are worth far more than $25 a video.

-Red
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Unread 25th December 2012, 03:15 AM   #281
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

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Originally Posted by RedShifted View Post
Don't assume anything.

If you emailed people, and it didn't work, does that mean that email doesn't work, or does that mean the way you use email doesn't work?

First things first. You need to figure out where the cheese is in this situation, or the results.

When I was doing this, my cheese was 2 things:

1) The promo videos.
2) What the promo videos could do for people.

First, I have a feeling people saw your promo videos, and didn't like them.
When I was posting offers on CL for videos to market small businesses, the first thing everyone asked was "can I see some of your past work?" And I didn't write my headlines like "I will make your company a video promo for cheap!" I wrote them like "3 Quality Videos Ranked On Youtube Increases Companies Profits by $18,000/month"

Anyway, when I got calls, I immediately realized that my promos would be a huge selling point. Since so many people would immediately ask to see them. So I had to put A LOT of work into these promos. I also realized because of this, there was no way in hell I'd sell the videos for $25 a piece. No freaking way.

I decided to position myself as an expert, rather than someone who was trying to stumble into something I didn't know a thing about. And honestly, this entire thread is centered around people stumbling into something almost accidentally.

That makes as a horrible selling point, and an even worse way to position yourself.

I personally would NOT focus on selling anything for $25. As much as I like this thread, as much as I've profited off video marketing myself, I've never sold a video for $25 in my life. And I never would.

First things first.

Make better promos. And tbo, I haven't used animoto, but I don't like the types of videos I'm seeing that it makes. You should focus on writing scripts, and doing real voiceovers with the use of fiver.

The cool part about this, I never really made a fancy video. It was the scripts that always made them seem professional. Not images doing gymnastics in the video.

Once I had solid promos, I had interested people.
Once those people were interested, I sold them on RESULTS.

For instance, "I will build you a youtube channel, with 5 videos, and rank all 5 videos on youtube for XXX amount of money a month".

Or you can change your model and say "For a deposit of xxx amount of money, I will rank you 5 videos on youtube, and demand a 10% commission on all sold work".

The key is to focus on the results. So much so, that its often better to just sell the results, rather than the videos. When you do this, you force yourself to raise your own standards, raise your own worth, and make more money in the process.

Whatever you do, please don't assume this doesn't work. Videos I've made on youtube have made me a nice chunk of change. Not only that, but 1 week ago one of those videos got a call from a show on NBC. I have now worked out a deal, where I may be getting an $8,000 commission if all goes well and this show airs on NBC. They're already told us they're flying out Jan 9th, so for me, its going to happen.

The key imo is to NEVER follow formulas the way people write them on here. Most of these models are spur of the moment ideas. Or they haven't been developed into serious models for doing business.

That doesn't mean they don't work. They do. Just that the formulas need serious innovation. And seriously. For instance, when I read this thread a while back, and saw some of the videos people were making, I immediately asked myself "would any business owner pay for these videos?".

My answer was "sure, but they would be damn near impossible to sell, because the quality sucks". These owners have no real clue what they're paying for, or WHY they should want the videos in the first place.

The common denominator is ALWAYS $$$$. Make it about money. Never take your focus off money. You want to sell them a video? HOW will that video make them money? Don't just spurt out random theories about why you THINK they'll make them money. Show them cold hard facts and proof of money other businesses have made. Do NOT leave a shadow of doubt in their mind. Furthermore, if you are actually confident that the value you're delivering will help these companies, it becomes so much easier to sell.

Evertime I go to the supermarket, I can buy those cheap little disposable razors, and shave 1 time then throw them away, or I can buy a premium razor, take care of the blades with oil, and shave for a month straight.

EVEN WHEN I DID NOT HAVE MONEY, I >>STILL WANTED<< THE PREMIUM BLADES.

Business owners who have little money, still want quality, no matter how you look at it. And they WILL PAY for that quality, if you can truely EDUCATE and SHOW THEM what that quality is worth. Not with opinions or theory, but cold hard statistics, facts and testimony.

"This was 1 channel I did for xxx company, they get 7 calls a month which converts to 4 sales and $18,000 a month".

"This was another channel/video I did for xxx company, it ranks for the keyword "XXXXX", the video gets xxxxx amount of views a week, which results in xxx amount of calls, and xxxx amount of profit to their bottom line".

You absolutely MUST "speak the language of money". If you learn how to do that well, you'll learn you are worth far more than $25 a video.

-Red
Red

Great post, thanks for sharing your thoughts on here. I'm determined to make this work after the holidays. Good luck to you too.

Z

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Unread 25th December 2012, 10:02 AM   #282
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

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Originally Posted by henry Argueta View Post
Sorry i had to delete this post.
I was getting too many pms everyday of people asking questions
Which were already explained on the thread.
It was getting a bit annoying.
You should offer consulting services then lol
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Unread 7th March 2013, 12:08 PM   #283
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

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Originally Posted by BonusSEO View Post
Anyone have any luck with this?
Not me, Biz just don't get here in the UK or maybe it's just me.

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Unread 18th October 2013, 09:19 AM   #284
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

This just dawned on me warriors. You can make a very easy video with the iMovie App on iOS. The app costs 4.99 Bundle this with some good "minimalistic"Title Screens, Royalty Free Music, the photos and you got the full package.

- Newer iPhone shoot in HD
- Easy to Export
- Take a few snaps with your iPhone Camera at the place of business, and do the work from anywhere. You have a full editing suite your pocket.
- This is scalable and has been validated.
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Unread 28th October 2013, 08:57 AM   #285
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

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Originally Posted by publicprivacy View Post
This just dawned on me warriors. You can make a very easy video with the iMovie App on iOS. The app costs 4.99 Bundle this with some good "minimalistic"Title Screens, Royalty Free Music, the photos and you got the full package.

- Newer iPhone shoot in HD
- Easy to Export
- Take a few snaps with your iPhone Camera at the place of business, and do the work from anywhere. You have a full editing suite your pocket.
- This is scalable and has been validated.
Sounds like a great idea!

Eva
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Unread 30th October 2013, 11:55 AM   #286
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

Quote:
- Newer iPhone shoot in HD
- Easy to Export
- Take a few snaps with your iPhone Camera at the place of business, and do the work from anywhere. You have a full editing suite your pocket.
- This is scalable and has been validated.
Although this is a great idea, I couldn't imagine the look on a business owners face when they saw someone using a IPhone!
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Unread 30th October 2013, 03:39 PM   #287
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

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Originally Posted by 9999 View Post
Although this is a great idea, I couldn't imagine the look on a business owners face when they saw someone using a IPhone!
I could drag around my camera bag, different filters, cleaning materials, extra batteries and what have you and at the end of the day, who is going to see the difference? Especially for a $25 video...

Besides, I'd be worn out...

Eva
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Unread 30th October 2013, 07:06 PM   #288
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

I was really hoping to read this post
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Unread 31st October 2013, 02:46 PM   #289
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

Quote:
Originally Posted by elijahdean24 View Post
I was really hoping to read this post
It was quoted farther down the page.


Quote:
Originally Posted by henry Argueta
hello everyone, I am sort of new to the forum, but i have been gone for over 1 month from it.
I manage to get myself in a 7k debt which i will probably start another thread later explaining how.
anyways I just want to share my success with everyone

i don't really like to write so i will just get straight to the point on how i did it.

well the answer was cold calling.
i had already tried cold calling for about a week, but i really suck lol. so i had quit for about a month or even longer.

so i had to come up with something that would make it easy for me to get some sales and some money coming in my way.

i knew that cold calling was my only way out, since i have no car and i can reach more people with my offer this way.

so what i did is i started to call restaurants, and i was offering to do a video of their business for only $25..

yes i know $25 dollars isn't much money. but i thought to myself, if i can't make a $25 sale then i shouldn't be in business for myself.

well guess what. i called for a week. and i close 75 businesses during that time.
that was on avg 15 per day.

once created the video, every business owner was really happy, and since it was only $25 why shouldn't they had been happy right.
well i could tell they liked me, so i had already gained their trust.

so what i did next was to upsell them on SMS, i let them know how it could benefit them and blah blah. well it turned out i closed. 12 so far, and i haven't gotten to talk to everyone yet.

at first it sounded like $25 wasn't going to bring much to the table
but do the math
25x75 = $1875
12x397= $4,764
thats a total of $6,639 in one week.

well yeah i almost made $7k i know i am not completely out of debt yet. but it sure feels like i don't owe any money

besides I will be charging $250 residual for every business that i signed up on SMS so i have some money coming next month

now i just have to get better at up selling this businesses.
and continue to repeat the same process day after day.
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Unread 8th December 2013, 05:21 PM   #290
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

wow this guy has everyone drummed up. i do not believe this claim. 7000 in 5 days. no i dont buy it. too many holes. pj.
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Unread 4th January 2014, 09:44 AM   #291
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

Quote:
Originally Posted by P1 View Post
Email will work, just be prepared to send out 100's a day. Shouldn't be a problem if you have a program or a way to get the emails.

What I did was make a generic message and BCC all the emails.
I did the same thing, but with no luck...will have to try calling them..BTW does the P1 have anything to do with The Ticket?
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Unread 4th January 2014, 11:02 AM   #292
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

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Originally Posted by Vikuna2009+ View Post
I first signed up with Animoto for $40/month. Uploading a dozen photos and adding some text frames does not take long, picking a theme and the music is at first a time waste. What I did not like with Animoto is the limitations on the text frames, only so very few characters allowed. Then I discovered Photodex and I am now signed up for their web version, which includes music as well and their text frames has soooo much more to offer.

You can use the Snipping Tool found under Accessories on Windows Operating System, it is free and you just go to their website and snip away, make a sample video, keep out a few key elements such as city, phone, web address etc, download the video and send it to them in an email. I would not make a sample video unless I had called them first and got an ok, that is just a waste of time. If they like your sample, have them pay you via Paypal, redo the video with the missing information and ask for referrals.

If you sell them for cheap, ask their permission to use their videos as samples to show other similar businesses (get it in writing) and justify your low price on the fact that you are a start-up needing a whole bunch of samples and that is the reason for the low price point.

However, I am at the point of boredom of all the transitions just automatically happening, something you have no control of unless, with Photodex, you also have their Pro Edition where you have total control, an investment I have not yet made.

I also bought a portable dvd player recently so that I will have the ability of walking in cold, pop it open, show the 30-60 second "video commercial" and ask if I can take some photos and make one for them, no obligation of course. Cold calling is going to be my first choice, cold walk ins my second, just emailing without any initial contact seems to be a complete time waster.

RedShifted talked about senior facilities, which is something I would not have thought about but what I got the most out of his post was that he mentioned the EVENTS that they were constantly having. Basing your videos on the type of businesses that does do EVENTS might work even better, something I will definetly try. A twist on the events idea would be to call a whole bunch of restaurants and hotels that has either banquet rooms or other meeting facilities and promote those via video. I hardly ever see a restaurant promoting their banquet room in any form of advertising so that might be an avenue to take.

Good luck to all of you, please post any results trying my suggestions,

Thanks, Eva
For all the Mac users, you can use iMovie to make the slideshow, you can also upload it to youtube in HD quality. All this for free. Only problem is getting the music, which from earlier comments can be done for free also.
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Unread 4th January 2014, 11:29 AM   #293
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

Is there a way that will can still get the information?
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Unread 9th January 2014, 03:06 PM   #294
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Default Re: learn how i manage to get out of a $7k debt in just 5 days

3 ways I've found to sell videos;

1) Email to prospects stating "benefits of video" and...."you've created a video for his biz, if you'd like to see it, send me a Reply"! WHEN a prospect Replies is WHEN you make the video!

2) Go to prospect's Face Book page, click "Message" and use the above message. I've found that Owner's and Top Managers pay close attention to their FB account.

You can also increase your fee by ranking the video for the Name of the Biz (Jose's Tacos Roseburg OR) Then phone biz and tell them to "Google their Biz Name and see what comes up". If your video is on 1st page, they WILL buy!

Don Alm
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