When does high pressure work?

What is a bear trap close (googling it gets results on grizzly bears)?

is that when you go

"This product does so and so.Will that be visa or mastercard?"

"I hear you, now this product will [counter objection],
"we take Visa,mastercard or AE, which one will it be today?"

ad infinitum until the guy buys or hangups?

and when the rep says things like:

"Ok, I have such a hectic agenda, it's now or never"

Well if that's the case yeah I think so. Or at least in my city, that's the way it seems to be understood.

The gal I was working for told me it was only good when you were selling stuff to people who were desesperate but it was a bad idea for less attractive offers. She told me the tactics work but it wasn't in line with the company philosophy (in part because the leads were beat up and the reps were calling the same leads over and over).

Perhaps I'm doing it wrong though, because when I started working at the first company, they told me I had to be very assertive and come across as a boss. Never stumble over words or admit wrongdoing, assume I was higher or equal in rank to the person I was speaking to,etc.

Loud/aggressive/threatenning I've never seen anyone do this because I'm not very experienced but I guess it would qualify as well.

I'm glad you brought this up, even though you aren't the original poster.

It's not that high pressure (as you define it) is bad. It's that it doesn't work. Every person called has the option to say "No" and even to be rude and hang up. It's impossible to pressure someone over the phone to buy.

Now, you can be loud and boisterous. You can try to trick someone with verbal gymnastics. But that isn't selling. And only the poorest cold callers do it. You see, being a moron takes no training.

But real selling is more than "explaining the benefits and leaving it to them".
You ask questions to find out which benefits to explain. You ask questions to find out if they are even the right person to talk to. You even ask questions to find out if you want to work with them. (assuming you are selling offline SEO services).
You need to know what they are thinking about what you sell. What will be their concerns, their prejudices, and beliefs that aren't true.

You have to ask questions to build value, so that they tell you that they would pay more than you are asking.

But (and this is a killer) most sales that are lost...are almost sold. And many sales that are made are barely made. So technique does come into it. And it's not a win-lose thing.

If the client feels pressure, it's a sign that you are doing something wrong.

The only exception I know of is waiting silently after you ask your last question. They don't feel pressure, because they are thinking about your proposition. But you might.

In the rare instance that I've been in this "Battle of silence" (in person) the business owner and myself both know what is happening. We both get a laugh out of it in the end.

Now more than ever , people dont mind being called but they want to energetically invite you into their space after hello... Asking if they are interested is one thing, but being intrusive and obnoxious is another. Not cool in 2012.

Giving pressure where its appropriate is cool, but thinking you are going to get on the phone and bully people through from beginning to end is a recipe for charge backs, and a recipe for feeling like you got ran over by a mack truck at the end of every day.

I teach some "bullying" (for lack of a better word) in the telemarketing kung fu report, but its all to be taken with common sense. Not meant to bang heads with people all day, just good to know how to apply where its necessary. I really dont want to spend my day talking till Im ouit of breath to people who just want me to get off the phone. There are plenty of people who want to talk.