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How This Ad May Save The Bald Headed Barber

by ewenmack
10 replies
In a another post there was a request to help a friend who is a barber.

I'm working on multiple projects now so I took a break
to flex my mind in another direction,
and here is the result.

Enjoy!
Ewen


#bald #barber #headed #save
  • Profile picture of the author jbsuccess
    Dude you are my hero! I am printing this out and dropping it to him this weekend!

    Is there a spin we can put on it like "keep him from paying $20 to check out the hotties at SportClips and get him a real cut for only $9" - or is that too cliche?
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    • Profile picture of the author ewenmack
      Originally Posted by jbsuccess View Post

      Dude you are my hero! I am printing this out and dropping it to him this weekend!

      Is there a spin we can put on it like "keep him from paying $20 to check out the hotties at SportClips and get him a real cut for only $9" - or is that too cliche?
      You are welcome!

      That will be straying away from the woman's voice speaking to another woman.

      Let me know more details about your friend and I can write the whole thing.

      Best,
      Ewen
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    • Profile picture of the author rushindo
      Originally Posted by jbsuccess View Post

      Dude you are my hero! I am printing this out and dropping it to him this weekend!

      Is there a spin we can put on it like "keep him from paying $20 to check out the hotties at SportClips and get him a real cut for only $9" - or is that too cliche?
      Wouldn't it be better to wait for the OP's results before you run out and copy it?! What if it flops???
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  • Profile picture of the author Ronald Nzimora
    Wow, Ewen!

    You outdo yourself daily.

    This one hell of an ad!

    Thanks!

    - Ronald
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  • Profile picture of the author nathanjacobs
    Just be sure to correct the grammar for the american clientele. Nice concept!
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  • Profile picture of the author uncle randy 71
    You are a gem Ewen. Thanks so much for freely offering wonderful tips. It is greatly appreciated.
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  • Profile picture of the author misterme
    I know Halbert once said there isn't any problem that a good sales letter can't cure. But he also researched his client like mad before coming up with a strategy. What's the research here? From what I've read, it sounds like this barber has an out of date shop in a low traffic / not visible area, and no money to market with, no money to put into his shop. Yelp reviews for his area show the two leading shops have comp drinks, multiple flat screen tv's showing sports and cute girls cutting hair. A sales letter promising a better haircut for $11 less may not be sufficient.

    In fact, maybe a $9 haircut is looked on as suspect?
    Maybe guys in Lubbock Texas prefer cute girls over bald headed guys?
    Maybe the shop's location influences perception of his business?
    Maybe outdated foosball tables and old tv's don't inspire confidence? Lack appeal?

    All I'm saying is it does sound as if there are fundamental things that need fixing first. Bringing people in, if that's successful, may just increase awareness of the existing conditions.

    I know the barber said he exists on word of mouth... but maybe a lot of his wom isn't the good kind. Have you found out what people are saying about him that he doesn't know? I know I suggested an entire change to his business model based on demographics in his area, but perhaps that's the place to start. Find out what needs fixing first.
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  • Profile picture of the author Rob28x
    Well said misterme.

    Sorry, but I personally do not see that sales letter doing much for him. The thought of going to a bald headed barber does not make me want to go there for a hair cut.
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    • Profile picture of the author ewenmack
      Originally Posted by Rob28x View Post

      Well said misterme.

      Sorry, but I personally do not see that sales letter doing much for him. The thought of going to a bald headed barber does not make me want to go there for a hair cut.
      That ad, or sales message is directed to a group who have a problem
      and you are not in that group...

      not because you have said no to it...

      but because you were never selected as being in that group.

      The specific group I wrote to are women who
      get irritated, at times, of their man being a bit scruffy.

      The sales message is geared to them and nobody else.

      Best,
      Ewen

      P.S. I've just wrote a post about this subject here http://www.warriorforum.com/offline-...g-because.html
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  • Profile picture of the author WinmanRoss
    Banned
    Thank you so much man, you gave me a great idea with this.
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