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Landing Page Offers Not Performing Ideas Welcome

by marketingguru954
8 replies
We are running several small landing pages for a omega 3 product that actually is not a gimmick and works. The pages are not performing well at all and we are driving PPC and display to them. We are open to ideas on how we can get these to perform well. Would affiliate marketing work for something like this?

omegaxl.com/lp/index-v1.php
omegaxl.com/lp/index-v2.php
omegaxl.com/lp/relieve-joint-pain-c.php
#ideas #landing #offers #page #performing
  • Profile picture of the author Kung Fu Backlinks
    I'm not an expert on this stuff, so take my suggestions with a grain of salt, but...

    The page looks pretty crowded; there's almost no whitespace, so it's hard on the eyes.

    I would say all the underlines and large fonts make it look LESS legit. I would imagine a more professional, medical-looking site would convert better.

    With all the imagery above the fold, the green BUY NOW button doesn't stand out as much as it could.

    Lots of factoids sprinkled around the page. I would move those off to another page and link to them via an easy-to-read menu:

    - Compare Omega XL with Fish Oil
    - Natural Pain Relief from these problems (or something like that... keep it succinct)


    Maybe move the doctor stuff closer to the top?

    Again... not an expert, but those are some things I'd try. Ultimately, I'd want to make it cleaner and easier to follow.
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    • Profile picture of the author nathanjacobs
      Hit me up on skype, I can help. You need to get some better split testing in place to raise conversions.
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    • Profile picture of the author marketingguru954
      Thank you will take make some modifications
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  • Profile picture of the author donaldar121
    A very nice and informative topic i like it very much i love this post thanks for this. I will tell my all friends such a good site.
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  • Profile picture of the author socialbacklink
    First thing is on the v1 page you need to push down the relief from and slide the order button over in that place. Clear out some space. It's too cluttered. Next up try multivariate testing with different button colors and text on the button. Then, try removing friction by putting your money back guarantee on the bottom corner of the button and put your usa today and stuff like that just over the button. Those are a few things I would try first. Feel free to hit me up on skype and I could talk to you about more things.
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  • Profile picture of the author kcom
    I agree with Kung Fu, and not just because he's Canadian. Your Landing page has info that could easily fit on 5 or 6 pages. Cut back the info by 3/4 and split test to see what is you want to keep.
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  • Profile picture of the author Kung Fu Backlinks
    LOL Well we DO have to stick together... eh?

    This is an interesting thread and has peaked my interest. I hope you come back OP and post what helped and what didn't. Turn this into a bit of a case study thread and I'm sure many will benefit from the info.

    I had no idea we had so many conversion experts lurking around here
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