Best Methods for How to Rank for SEVERAL Local Keywords

I am also looking for this sorta of solution. So please share the tips with me as well.
thanks

This might be totally different than what you are doing but in order for me have more control on rankings I do it this way:

1) I don't rank the client's site, I don't touch it or anything at all.
2) I get a local ".com, .net or .org" create a well optimized wordpress blog with all the
KW I want to target. one post or page per kw phrase. (interlink them)
3) Once I have the rankings, use an iframe to place your client's site on top of your ranking
site. when people search and you come up. What they see is your client's site!

This way you have more control of everything, and if they decide they don't need you anymore,
switch them out with their competitor.

What I do is lets say my client is in Phoenix. He may serve the whole valley (Tempe, Mesa, Chandler, Gilbert etc) So we will build links with variation like stated above. His main keyword may be Carpet Cleaning in Phoenix. But when doing link building we will vary that text to be Cleaning Carpets in Tempe, Phoenix carpet cleaning, Chandler carpet Cleaning. Phoenix AZ Carpet Cleaning.

So really yes you are adding more keyword anchor text BUT still keeping within the main keyword and shooting for new ones. Just make sure that in some places these other phrases are also on the website.

Have you ever tried back tracking your competitors links? You can track your competition and place links there, which will definitely help boost up rankings of your clients.

Hey there, perhaps you should offer your clients part SEO & part PPC.

Just a thought.

-Robbie

Hi Joey, I am doing this exact same thing with several of my clients and its working great! I will PM you with more info on how to it has worked for me

There are two things that Local Businesses need to start to understand....

1 -Local Internet Marketing is getting more and more competitive.
2 - It costs more money to advertise multiple products/services/etc.

If you are doing local internet marketing, you have to understand this as well.

Since local is more competitive, you either have to ...

1- Charge more money for campaigns to offset the work involved.
2- Learn new and different ways to market instead of just usually website, Places, PPC and directories methods.
3- Only focus on clients that you have the ability to help. Not high competition or 100's of keywords.

For harder to rank websites. That is usually a case of just doing more work to rank them in serps. This might mean doing a lot more of the same as you are doing or it might me continuing to do the same but adding a few/ton more methods. Either way, it is more work. Plain and simple.

For the 100's of keywords problem. If you are not already charging a HUGE amount more to clients that want to target 100's of towns/locations and dozens of keywords, equalling 100's/1000's of combinations.....Then you are not starting on the wrong foot, you are starting with No Feet at all....

If that same business person wanted to post print ads in all of those towns for multiple different services(meaning a larger ad), it would cost them thousands if not tens of thousands of dollars a month. So there is no reason that you should not be charging them for those 100's of towns and keywords in relative terms.

Once you have gotten past the fact that this type of marketing campaign should not be cheap, you can then move onto the technical part.

Technically speaking a single page can (and i use this term loosely) RANK for 100's of keywords at one time. The problem is that you can only rank for a few keywords at the top of Google at one time and at best a few keywords with a pile of super low competition long tail versions.

Since you can not easily rank for 100 primary keywords at the top of Google at the same time for 1 specific page there is only 2.5 viable options.

Option 1 - Rank individual pages for individual primary keywords with their complementary primary keywords and what ever longtail keywords that organically come up. So for "Carpet Cleaner Tempe", you attempt to rank for it as your primary and and complimentary primary keywords like Carpet Cleaning Tempe" etc. Then you will end up with 100's of pages of the site all targeting different keywords. Most of the complimentary keywords are just inner pages that have the same content but optimized for the local keyword city/location. This has and still works for me for lots of keywords that all have low to medium competition.

Option 2 - Have the primary web property rank for the primary keywords with the county, state or primary city. Then create secondary assets to rank for the other individual keyword locations in manageable bunched groups. So a primary website of Carpet Cleaning Phoenix, with secondary assets of Carpet Cleaning Tempe, Carpet cleaning Glendale and have the closer minor local towns encompassed in these secondary sites. All sites have the same template and similar content and can even link to the main site for sales/other information. This works for me when there is a variety of competition of the keywords and locations. So this way I can focus efforts on a domain/pages of the higher competition keywords while allowing the lower competition keywords to have less time/effort spent on them.

Option 2.5 - This is similar to option 2 except that you have the primary asset and you part out the keywords into website worthy and other asset worthy. So you have to figure out your own criteria for this but here is an example. Primary keywords plus county, major city are focused on the website. Low PPC but high value keywords are done through paid ads(adwords or other PPC campaigns depending on the niche and competition). Lastly, you find alternative marketing locations for secondary keywords such as craigslist, social media, youtube, pinterest etc. This turns your campaigns from just a website into a normal marketing campaign, which I feel it usually the better way to go in the long run but takes more outsourcing and knowledge of the internet as a whole, not just ranking websites.


These are just a few ways that I have dealt with local businesses with tons of keywords.
In the end, it is good to have clients that want A LOT of work done since it means A LOT of money in the end.....

Sigh.....

You guys have clients and this is how you think, first off if you're a small operation you simply don't have time to rank 100 kws at the same time, which ones are the most profitable? What can you rank quickly? Choose 10 and concentrate on them.

Create a new page for each keyword, hide it from their main Mav menu but have it accessible by Searc engines, you need to do this server side so if you don't know you shouldn't really be in business.

Submit a video to each of the popular video submission sites, use the same video but optimise them for different kws etc

Set up some classified ads, web2.0s, submit some articles, throw out some other web properties on slideshow sites, doc submissions, etc etc etc, link all of these back to each individual page.

I'm going to assume you know about keyword diversity and the percentages to use etc

You need to learn how to create a kml file and how to install it in your sitemap.

And blah blah blah I could go on forever but these are some of the basic steps you need to take for EVERY keyword.

You will find the properties you have set up start to pop up front page too, it's not unusual to have 3 or 4 on the front page with this strategy.

Some of your pages will rank just off the strength of their on page factors in low competition areas but you can't ever count on this.

In all honesty though if you can't rank local kws you shouldn't be selling them, try to rank some of your own sites and them get a working strategy together, I have completely left out g+ local here but that's a whole other thread.

I wrote this in 2 minutes but I could write an hour long thread just on the basics, I suggest you really do some more research before offering this to clients.

The Local Plugin by Kelsall makes tons of pages with keyword/city in about 3 minutes.
It is quite cool. Plus some of these pages rank 1st page almost instantly. I just recently charged a local locksmith $1247 to do this. 188 keyword/city pages in minutes. Sweeeet! Check it out...