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Shopper Dockets

by SJJPFTW
2 replies
Hey all,

Just wondering if anyone has tried the shopper dockets (ads on back of receipts in major shops) and what results you have had for clients or yourself.

Myself I burned around $1700 over 6 months on them for a business I market for and got no results. Offer was great, ad copy was great. I needed at least 150 conversions a month to break it even and I averaged 40pm. Ouch.

I spoke to someone else who swears by them, but then also openly admits he does not monitor the results of his marketing efforts (I smell a client ).

So is it just my bad luck or are they a waste of time?
#dockets #shopper
  • Profile picture of the author Rus Sells
    We are all shoppers and personally I don't look at anything on my receipts except for what I was charged. I totally ignore all ads on them.
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  • Profile picture of the author Aaron Doud
    Honestly I just throw my receipts away. Most people don't look at them. Thus I would never even test this unless the break even amount was like 1 or 2 people. The fact you got 40 is way higher than I would have expected.

    Now if you have a store that has a machine that prints out coupons seperately I believe this would work. They will get one or more bounce back coupons for the store itself and then your offer as a coupon.
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    Aaron Doud - Sales & Success
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